Chapter 08

Exercise

Come up with a challenge for your audience. It doesn’t have to be complicated, and it doesn’t have to be huge. It should be achievable but—yes—a little challenging.

Step 1

Brainstorm your challenge. Here are some questions to help get you thinking:

• What are activities related to your brand that will bring people together?
• How long should the challenge be? (My 100 Email Challenge is just three days. Some challenges can be less than an hour.)
• When will you host the challenge, and how frequently? Is it a one-time thing, or ongoing?

Step 2

Decide how you’ll deliver the challenge. Will it be through daily emails? Videos hosted on your website? Or instructions delivered in a series of daily messages or livestreams on social media?

Step 3

Decide how you’ll facilitate community engagement. You’ll need a place for people to discuss the challenge and provide support and inspiration, such as a Facebook group, or a hashtag for Instagram and Twitter.

Step 4

Announce and host your challenge!

Let’s Go Deeper

Running challenges can be difficult, but they can make a world of difference if executed well. Be sure to check out the extra resources to help you structure your first challenge in chapter 8 of your Superfans Bonus Companion Course at yoursuperfans.com/course.