Chapter 15

Exercise

Practice sending short, personalized messages to your followers.

Step 1

Similar to the Remember the Lemons strategy, take note of the folks who are engaging and connecting with you on a regular basis.

Step 2

The next time you see a regular leave a comment or respond to an email, craft a short message—video is great!—letting them know how much you appreciate them. It doesn’t have to be more than thirty seconds.

Step 3

Send the video via the same platform where the interaction happened. If they responded to an email, email them back with a link to a video. If they commented on Instagram, send them a video via DM. (Did you even know you could do this on Instagram? You can!)