Will It Fly?

How to Test Your Next Business Idea so You Don’t Waste Your Time and Money

Wall Street Journal bestseller Will It Fly? is a series of tests to prove that your business idea has wings. Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale litmus tests, and real-world case studies. These tests will help you answer these questions:

• Does your business idea have merit?
• Does your idea fit the market you want to serve?
• Is your idea a good fit for you and the kind of business you want to run?

  Think of this book as your business flight manual, something you can refer to for honest and straightforward advice as you begin to test your idea and build a business that takes off and soars.

  Will It Fly? covers five parts:

• Part One: Mission Design helps you make sure your target idea aligns with and supports your goals.
• Part Two: Development Lab walks you through uncovering important details about your idea that you haven’t even thought about.
• Part Three: Flight Planning is all about assessing current market conditions.
• Part Four: Flight Simulator focuses on the actual validating and testing of an idea with a small segment of a target market.
• Part Five: All Systems Go is for final analysis to help you make sure your idea is one you are ready to move forward with.

  Get your copy of Will It Fly? at this link:

  yoursuperfans.com/willitfly