32 Sales and Marketing: To Customers

From Sales and Marketing to Customers

Welcome to new customer, invoice cover letter

Acknowledgment and acceptance of order

Request for tax-exempt certificate

Acknowledgment of cancellation of order

Acknowledgment of cancellation of back order

Follow-up to customer (after phone call)

Follow-up to customer (after sales call)

Formal offer of pricing for sale of goods

Formal offer of pricing for provision of services

Introduce new employee as part of team for customer

Letter of introduction from new salesperson

Letter of reference about new representative, from former salesperson

Announcement of price reduction

Advisory on price increase

Advisory of special pricing (sale)

Advisory of new discount program

Advisory of new quantity purchase discount

Denial of request for discount

Confirmation of inclusion in discount program

Availability of same-day priority shipment and delivery

Thanks to customers for patronage

Seeking to reopen dormant account

Seeking to reopen dormant account with special offer

Special thanks to customer for large order

Requesting participation in customer survey

Requesting participation in consumer test panel

Announcement of change in fee

Apology for error in catalog

Informing customers of error in promotional materials

Apology for lack of availability of product

Announcing new sales office

Announcing new distributor

Submission of bid for sale of goods

Submission of bid for provision of services

Acknowledgment of receipt of suggestion for new product, with Legal Office response

Response to letter of rescission

Request comments on price schedule

From Customer to Sales and Marketing

Suggestion for new product (from customer)

Cancellation of order

Request for product manual

Request for copy of sales invoice

Letter of rescission