Echo Publishing

An imprint of Bonnier Books UK

4th Floor, Victoria House, Bloomsbury Square

London WC1B 4DA

www.echopublishing.com.au

www.bonnierbooks.co.uk

 

Copyright © David Shein 2022

 

All rights reserved. Echo thanks you for buying an authorised edition of this book. In doing so, you are supporting writers and enabling Echo to publish more books and foster new talent. Thank you for complying with copyright laws by not using any part of this book without our prior written permission, including reproducing, storing in a retrieval system, transmitting in any form or by any means electronic, mechanical, photocopying, recording, scanning or distributing.

 

Echo Publishing acknowledges the traditional custodians of Country throughout Australia. We recognise their continuing connection to land, sea and waters. We pay our respects to Elders past and present.

 

First published 2022

This ebook edition published 2022

 

Cover design: Design by Committee

Page design and layout: transformer.com.au

Ebook creation by Shaun Jury

‘The First XV: 15 All Black Principles’ is summarised from James Kerr, Legacy: What the All Blacks can teach us about business and life, Little, Brown Book Group, London 2015

 

A catalogue entry for this book is available from the National Library of Australia

ISBN: 9781760687434 (paperback)

ISBN: 9781760687441 (ebook)

 

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