To start driving traffic to your web properties with AdWords, you should:
Sign up for an AdWords account
Choose your daily budget
Create an initial ad group and ad campaign
Select keywords that match your ads
Create multiple campaigns for multiple web properties
Add variant text and image ads to your ad campaigns
Understand how to implement site placement as opposed to keyword targeting and the implications of CPM advertising
Enter your billing information
Examine setting up conversion tracking
If you manage multiple AdWords accounts, get a client manager account