Entries correspond to the print edition of this book. You can use your device’s search function to locate particular terms in the text.
Abdul-Jabbar, Kareem, 45, 46, 63, 80
Abnaki, 34
Adidas, 55, 58, 61, 84, 104, 106, 107, 109, 139
advertising:
in Asia, 66–67
Chicago image, 118–19
culture clashes, 22–24
Jordan, 1990–92, 78–81, 83–84, 86
Jordan’s dilemma, 136–37
Jordan’s retirement, 1993, 123
McDonald’s, 1992, 117
Nike’s early years, 61–63
1990s global reach, 142–45
Spike Lee Nike ads, 64–65
transnationals, 56
use of new technology, 67–70
African-Americans:
and advertising, 54, 64
in basketball, 16
basketball origins, 29, 37
become key players, 42–44
discrimination against, 43–46
Jordan example, 28
in NBA, 1960s–70s, 40
Nike products, 90–96
1990 N.C. elections, 93–94
role debated, 64–65, 92
viewed, 1992, 101
why competitive, 46–47
Ainge, Danny, 132
Albeck, Stan, 51
Amateur Athletic Union, 38–39
America Online, 23
American Basketball Association, 40–41, 45, 133
American Basketball League, 43
“American Century,” 22
American Hebrew, 37
Anderson, Dave, 100
Araton, Harvey, 116, 154–55
Armstrong, Louis, 78
Ashe, Arthur, 93–94, 95, 99
Asia, see individual nations
Astaire, Fred, 17, 78
Aztecs, 34
Barkley, Charles, 65, 84, 99–102, 117, 145,
baseball:
in 1890s, 36
Jordan’s career in, 121–27
Basie, Count, 43
basketball:
African-American teams, 37, 41–42, 64–65
early in Asia, 14–15
early television, 68–70
first pro teams, 35–38
globalization of, 130–64
Jordan’s view, 88–89
after 1945, 39–44
in 1970s, 40–45
1960s–70s pro teams, 39–41
origins, 29, 33–39
as symbol, 14, 17, 22
in West Indies and Canada, 19–20
and women, 16; see also women
see also Jordan, Michael; National Basketball Association; Stern, David
Basketball Association of America, 39
Bates, Johnny, 91
Baywe, Pradip, 80
BBC (British Broadcasting Company), 108, 111
Beatles, 62, 127
Belgium, 71
bin Laden, Osama, 160
Bird, Larry, 48, 51–52, 64, 76–77, 84, 91, 99, 118, 130, 132
Blind Date, 155
Bond, James, 152
Boston Celtics, 40, 44, 51, 76, 77, 114
Bouler, James “Slim,” 96–97, 113, 116
Bowerman, Bill, 58–61
Bowie, Sam, 32
Brazil, 22, 44
and Nike soccer controversy, 144
British West Indies, 19
Brown, Larry, 127
Buchanan, Pat, 21
Bugs Bunny, 81, 83
Bush, George, 86–87, 105
cable, 15
development of, 70–74
Cablevision, 152
California, University of, 35
Canada:
fear of U.S. influence, 19–20
and Naismith, 33–34, 37
Nike sales in, 108
views U.S., 160
Canstar Sports, 145
capital:
in Asian plants, 147–48
blamed by Asia, 22
brand goods overseas, 81–82
“cronyism,” 22
cultural clash, 22–23
and end of Cold War, 162
growth of in information age, 151
Murdoch’s, 73–74
new transnationals, 55–57
1990s movement into Asia, 102–9
revolt against U.S., 163–64
Turner’s, 70–73
U.S., 13
U.S. global reach, 155–56
U.S. in China, post-1978, 66–67
viewed in late 1990s, 142
volume of, 21
Capital Cities, 73, 74
“capitalist cronyism,” 22
Capone, Al, 118
Carnegie, Andrew, 71
“Carver,” 152
Cassidy, John, 19
Chamberlain, Wilt, 40
Chiat/Day Agency, 62
Chicago Bulls:
in Asia, 15
European sales, 109
first championships, 75–78, 83–84
in France, 1997, 137
during gambling criticism, 98
impact of, 141
Jackson rebuilds, 52–54
Jordan 1993 retirement, 124
Jordan retires, 1999, 24
Jordan’s 1995 return, 127–28
Jordan statue, 27
1980s problems, 49–50
1984 draft, 32–33
1991–92 season, 114–17
1995–98 seasons, 131–33
popularity, 133–34
at White House, 86–87
Chicago Cubs, 68, 76
Chicago Tribune, 24, 78, 96, 116–17, 118–19
Chicago White Sox, 76, 122–27
China:
and CNN, 72
1890s basketball, 36
James Bond film, 152
Jordan and U.S. popularity in, 1998, 135
labor abuses, 150
makes Murdoch retreat, 158–59
Nike moves into, 66–67
1990s basketball, 14–15
1990s media, 151
transnational target, 102–9
Cincinnati, University of, 45
Clash of Civilizations and the Remaking of World Order (Huntington), 159–61
Clinton, Bill, 135, 149, 159
CNN (Cable News Network):
China, 1989, 105
Turner starting, 15–16, 71–73
Coca-Cola, 17, 56, 66, 74, 75, 100
Cold War, ends, 162
Collins, Doug, 52, 53
Columbia University, 69
Comcast, 152
Converse, 58, 108
Coplon, Jeff, 64, 124, 135
Cosby, Bill, 54
cricket, 19
Crouch, Stanley, 16, 78
culture:
clashes with capital, 22–23, 162–64
defined, 168 n. 5
English language power, 109–10, 139
expansion, 17–18
French view, 81–83
and imperialism, 13–14
multiculturalism, 21
resistance to U.S., 19–21
U.S. feared, 19–20
U.S. in Europe and South Africa, 137–39, 140–41
Dallas, 45
Davidson, Carolyn, 60
de Gaulle, Charles, 141
Demery, Larry Martin, 120
Der Spiegel, 20
Didrikson, Mildred “Babe,” 39
DiMaggio, Joe, 85
Direct Broadcast Satellite (DBS), 69–70, 74, 80, 81
Disney, 18, 23, 64, 81, 142, 151, 152
Doby, Larry, 44
Dolan, Liz, 145
Dow, Eddie, 97–99
Dumont Television Network, 40
Edison, Thomas, 135
Edwards, Harry, 28, 47, 93
Eisner, Michael, 142
Ellington, Duke, 17
Erving, Julius “Dr. J.,” 41, 85, 88, 94, 133
ESPN, 73, 110, 118, 151
Esquinas, Richard, 116–17
Euronews, 73
European Sports Network, 73
Eurosport, 108
Ewing, Patrick, 31
Falk, David, 63–64, 94, 134–35, 143
“Faustian bargain,” 17, 115–16
fiber-optic cables, 70–71
Fila, 55
Fitzgerald, F. Scott, 82
Fogler, Eddie, 31
Fonda, Jane, 71
Fortune, 137
Fox Sports Australia, 151
Fox Sports Brazil, 151
France, 155, 160–61, 163
compared with U.S., 139, 140
in 1890s, 36
Jordan popularity in, 137–38
resists U.S., 20, 22, 81–83, 110–11
Friday, Bill, 146
Friedman, Thomas, 163
Gantt, Harvey, 93–94
Gates, Bill, 135
Gatorade, 74, 75, 81, 100, 123, 134, 143
Germany, 109, 153, 155, 160
fears U.S. culture, 20
NBA and Jordan impact on, 138
U.S. culture in, 140
U.S. impact on, 141
Gershwin, George, 17
Gifford, Kathie Lee, 148
Gilded Age, 19
Gitlin, Todd, 157–58
globalization
as buzzword, 19
defined, 167
Jordan as symbol, 128
of NBA and Jordan, 153
Nike, 1996, article on, 102–3
Nike components, 147
perils in 1990s, 90–96
see also capital; culture; information revolution; transnational corporations;
Goldman Sachs, 106
Graham, Martha, 17
Green, Daniel Andre, 120
Greene, Bob, 30, 50, 92, 114, 121, 122, 133
Greenspan, Alan, 23
Greider, William, 147–48
Gulf War, 72
Gulick, Luther, 33–34, 36
Guttmann, Allen, 19, 39
Guy Laroche, 79
Hackman, Gene, 52
Hanes, 74, 143
Harlem Globetrotters, 37, 43–44
Harlem Renaissance, 43
Harlem Rens, 37, 43–44, 48
HarperCollins, 158–59
Helms, Jesse, 93–94
Hemingway, Ernest, 139
Hershey, Barbara, 52
Hoberman, John, 64
Holman, Nat, 38
Hong Kong, 103, 105, 111, 158–59, 161, 163
Hoosiers, 52
Hoover, Lou Henry, 38
Hopper, Dennis, 52
Huntington, Samuel, 159–62
Hur Kwang Soo, 103–4
IBM, 23
Illinois, University of, 154
imperialism:
cultural, 13
defined, discussed, 156–57
new forms, 139
U.S., 20–24
U.S. viewed, 141–42
India, 36, 80–81
Indiana, 41, 52
Indonesia, 22, 23, 107, 126, 127, 140
information revolution:
and Jordan retirement, 24
and NBA, 16–17
1990s information age, 151–152
see also capital; Murdoch, Rupert; television; Turner, Ted
Internet, 145–46
Iran, 71
Italy, 153
Jackson, Bo, 65, 67
Jackson, David, 96
Jackson, Jesse, 94–95
Jackson, Phil:
background, joins Bulls, 52–53
defends Jordan, 1992, 114
on Jordan, 27–28, 31, 52
on Jordan’s critics, 88
on Jordan’s return, 127–28
retires, 132–33
wins championships, 76–78
Japan, 22, 23, 24, 80, 102–3, 110, 163
Nike “Hoop Heroes,” 145
origins of Nike, 58–61
in Vietnam, 148
Jewish players, 37, 42
Johnson, Earvin “Magic,” 45, 48, 51, 52, 64, 76, 78, 80, 83, 99, 118–21, 130
Johnson, Jeff, 59
Johnson, Leo, 154
Johnson Products, 75
Jordan, Deloris, 29, 32, 50, 93–94, 120
Jordan, James, 29, 115
murder of, 119–21
Jordan, Jeffrey Michael, 77
Jordan, Marcus James, 77
Jordan, Michael:
and “American Century,” 22
birth and early years, 29–30
Bulls begin to win, 53–54
charities, 96
and CNN, 72, 74
commercial popularity, 1990–92, 78–81
commercials and 1992 championship, 83–84
on critics, 92–96
and cultural imperialism, 14
early Nike advertising, 62–63
earnings, 28
father’s murder, 119–22
fear of violence, 136–37
first championships, 75–78
gambling debts, 96–99, 113–16
global impact, 156–57
“greatest endorser,” 134–35
image in Europe, 108, 111
in Japan, 145
joins Bulls, 49–50
joins Nike, 55, 60
labor charges, 126
and Magic Johnson, 1991, 83
marries, children, 76–77
new clothing line, 136
with Nike, 15–16
Nike clings to in late 1990s, 150
1984 draft, 32–33, 41, 42
1983 games, 32
1990 North Carolina election, 93–94
1996–98 championships, 131–33
1992 Olympics, 84–85, 99–102
1992 problems and threats of retiring, 114–18
popularity, 64, 67–68
popularity in China, 1998, 135
popularity in Europe, 118–19
popularity in France, 137–38
prepares for 1995–96 season, 130–31
and President Bush, 86–87
and race issue, 16
retirement and reaction, 1999, 24
retires, plays baseball, 121–27
returns to Bulls, 127–28
self-image, 88–89
silent on labor abuses, 154–55, 158
in Space Jam, 131
as symbol, 21
symbol of commercial evolution, 162–64
symbol of greatness, 27–28
and Tibetans, 15
at University of North Carolina, 30–32
use of new technology, 18
value in Chicago, 119
viewed as agent of cultural imperialism, 141–42
wider economic impact, 137
Jordan, Roslyn, 30
Jordan Rules, The (Smith), 87
Josephson, Matthew, 82
Joyner-Kersee, Jackie, 126
Kane, Martin, 46–47
Katz, Donald, 65
Kennedy, David, 62
Kennedy, John (“JFKs”), 138
Kenya, 160
Kirkpatrick, Curry, 32
Kissinger, Henry, 23
Knight, Bob, 27
Knight, Phil:
adopts Swoosh, 60
attacked by critics, 90–96
background, Nike’s origins, 57–61
begins advertising, 61–64, 71
Brazil soccer, 144
contrast with Jordan, 65–66
criticized for Asian labor practices, 106–9, 144
criticized for labor abuses, 144
on globalization, 112
global reach of Nike, 143–47
Jordan as “greatest endorser,” 134
Jordan clothing line, 136
Jordan 1993 retirement, 125–26
mourns James Jordan, 121
moves into China, 66–67
moves into college programs, criticized, 143–46
new sports agenda, 145–46
on Nike labor abuses and code, 148–50, 159
1992 Olympic criticism, 99–102
purchases Canstar, 145
sports as world’s entertainment, 143
use of media, 15, 16, 18
view of commercials, 84
views China, moves into Asia in 1990s, 102–9
Korea, South, 103–9, 147
Krause, Jerry, 51, 87, 131
Kriegel, Mark, 101
Kuisel, Richard F. 140–41
Laimbeer, Bill, 54
Lakota Sioux, 53
Lang, Jack, 110–11
Latin America, Nike sales in, 108
Lee, Spike, 64–65, 80, 91, 95
Lessing, Doris, 158–59
Lincicome, Bernie, 32–33
Loendi Big Five, 42
Los Angeles Dodgers, 151
Los Angeles Lakers, 77–78
Lunceford, Jimmie, 43
Lupica, Mike, 28, 85–86, 114–15, 133
Made in USA Foundation, 125–26
Madonna, 67
Maher, Charles, 46
Malaysia, 22, 23, 161, 163
Malone, Karl, 132
Malone, Moses, 45
Manchester United soccer team, 152
Mao Zedong, 135
Mayas, 34
McCallum, Jack, 83
McDonald’s, 17, 18, 20, 79, 81, 134
in China, 107
in France and Germany, 137–38
global impact, 156
impact on Europe, 141
Jordan’s 1995 return, 128
Jordan’s 1993 retirement impact, 123
1992 championship ad, 117–18
U.S. culture, 140
Meyerscough, Keith, 35
Miami, University of, 65
Michael and Me: Our Gambling Addiction (Esquinas), 116
Michigan, University of, 154
Microsoft, 23, 163
Mikan, George, 39, 44
Milan (Indiana), 52
Miyoshi, Masao, 162–63
Mona Lisa complex, 78–79
Monroe, Marilyn, 82, 86
Monticello Delaney Rifles, 42
Morgan, Joe, 47
Morgan, J. P., 71
Morocco, 139
MTV, 141
Mullin, Chris, 99, 100
multinational corporations, 55–57
see also transnational corporations
Murdoch, Rupert:
attacked by Europeans and UN members, 163–64
background, begins communications empire, 71, 73–74
compared with “Carver,” 152
criticized by Chinese government, 111
example of larger themes, 156
holdings, 151–52
moves into China, 108
and Naismith, 153
1990s global reach, 142
Patten’s criticism of China, 158–59
rise to power, 151
Murray, Bill, 131
Naismith, James, 33–35, 152, 164
National Basketball Association (NBA):
and African-American players, 44–46
challenged by Jordan, 87
compared with Disney, 64
merchandise sales, 128, 135–36
Nike involvement, 143–44, 150
1984 draft, 32–33
1990–92 advertising, 80–82
origins, 39–40
rebuilds in 1980s, 48–51
unpopular, 1980s, 33, 47–48
and women’s sports, 16
National Basketball League, 39, 43
National Collegiate Athletic Association (NCAA), 31–32
National Football League, 143
National Hockey League, 143
Naughton, Jim, 30, 44, 85
New York Celtics, 37, 43
New York Knicks, 44, 53, 77, 114–15, 127, 131, 151
Nguyen, Thuyen, 148
Nike:
adopts Swoosh, 60
advertising in early years, 56, 64–66
attacked, 89–96
benefits from Jordan, 137–38
buys Canstar, 145
CBS film on labor abuses, 159
and China, 66–67
criticized for college programs, 143–46
criticized for labor practices, 106–9
dismisses criticism, 154
exploits Asian labor, 1993–94, 126
global ambitions, 143–47
“Hoop Heroes” contest, 145
in Japan, 139
Jordan signs with, 49–51, 75
Jordan’s 1993 retirement, 123–26
labor code, 148–49
labor practices condemned, 144, 147
media in Asia, 15–16, 27
1990s movement into Asia, 102–9
1999 Jordan retirement, 24
1991–92 ads, 83–84
1992 Olympics, 99–102
origins, 54–55, 57–61
sales decline in mid-1990s, 150–51
as symbol abroad, 81–82
symbol of 1990s problem, 164
uses television, 18
Nissho Iwai, 61
North Carolina, University of, 30–32, 146
admiration for Jordan, 93
protests Nike, 153–54
racial problems, 95
Notre Dame, 154
Nye, Joseph, 155–56
Ockrent, Christine, 139
Oklahoma City Federal Building, 160
Olajuwon, Hakeem, 32
Olympic Games:
1936, 68–69
1984, 49
1992, 15, 84–85, 99–102, 112
1996, 144
1998, 159
Orlando Magic, 128, 131
Pan-American teams, 1983, 32
Patten, Chris, 158
Pelé, 144
Pells, Richard, 139
Perdue, Will, 87
Perelman, Max, 14
Perkins, Sam, 31
Perot, Ross, 21
Persia, 36
Pippen, Scottie, 52, 53, 84, 99, 100, 131, 132
Philadelphia, and basketball’s origins, 35, 37, 42
Philippines, 104
Phoenix Suns, 117
Pierson, Don, 118–19
Podoloff, Maurice, 40
Posey, Cumberland, 42–43
Prefontaine, Steve, 61, 67
Presley, Elvis, 114, 127, 139
Princeton University, 69
Profitt, Stuart, 159
ProServ Agency, 63
Puma, 58, 104, 109
PUSH, 94–95
racism, 16
Jordan’s early years, 29–30, 43–46, 64–65
see also African-Americans
Rambo, 138
Reagan, Ronald, 68
Reebok, 55, 61–62, 84, 99–101, 103, 106, 108
on chasing cheap labor globally, 148, 155
Reinsdorf, Jerry, 51, 53, 122
Rhoden, William C., 115
Riess, Steven, 41
Riswold, Jim, 65, 84, 86
Robertson, Oscar, 45, 63
Robinson, David, 99, 100
Robinson, Jackie, 44
Rockefeller, John D., 36, 57, 65, 71
Rodman, Dennis, 54, 131
Ronald L. McDonald, 140
Ronald McDonald House Charities, 96
Roosevelt, Franklin D., 37
Royko, Mike, 116–17
Russell, Bill, 40
Russia, 22, 71, 161, 162
Ryan, Bob, 100
Sampras, Pete, 60, 154
Saperstein, Abe, 44
Sara Lee, 134
Saudi Arabia, 160
Sherman, Maude, 35
She’s Gotta Have It, 64–65
Sichuan, 14, 17
Simpson, O. J., 47
Skorburg, John, 119
Sky News, 73
Smart Set Club, 42
Smith, Dean, 30–31, 153–54
Smith, Geoffrey, 19, 141
Smith, Sam, 87
Smith College, 35
Soros, George, 164
South Africa, 67, 138–39
Southeast Asia:
exploited labor, 54, 57, 104–9
see also individual nations
Soviet Union, 13
Space Jam, 131, 134, 143
Spain, 155
Spalding, Albert, 36
Sports Illustrated, 32, 46, 53, 79, 83, 88, 122–23
SportsLine, 134
Springfield College, 33–36
Stanford University, 35, 58
Starlight Foundation, 96
Star Network, 73
Star TV, 111, 158
Stern, David:
compares NBA with Disney, 64
“Faustian bargain,” 115
on Jordan’s 1992 press boycott, 115
marketing initiatives, 17, 80, 153
NBA’s “manifest destiny,” 135
rebuilds NBA, 48
Stockton, John, 99, 100
Sullivan, Paul, 79
Superchannel, 110
Sweden, 136
Swoopes, Sheryl, 143–44
Swoosh, see Davidson, Carolyn; Knight, Phil; Nike.
Taiwan, 103–4, 147
Tanzania, 160
technology, see capital; Murdoch, Rupert; television, Turner, Ted
Telander, Rick, 92
television:
advertising and transnationals, 56–57
in Canada, 19–20
in China, 15
China in 1990s, 107–9
early sports broadcasts, 68–69
effects in Europe, 138
effects in late 1990s, 142–43
helps NBA, 48–49
Jordan exploits, 131
Jordan’s dilemma, 136–37
Jordan’s 1995 return, 127–28, 133–34
loses interest in NBA, 47–48
Murdoch and Turner 1990s holdings, 151–52
new channels, 18
new DBS and cable technology, 69–71
Nike replaces with Internet, 145
1980 finals, 31
origins of NBA, 40–41
in South Africa, 138–39
and Stern’s marketing, 16–17
U.S. fear of power, 21
U.S. global reach, 155–56
terrorism, 23, 160–63
Thomas, Isiah, 50–51, 52, 54, 118, 130
Thomas, Michael Eugene, 91
Thorn, Rod, 32–33, 51
Tibet, 14
Time-Warner, 151
Title IX (1973), 16, 44–45
Tobago, 19
Tomorrow Never Dies, 152
transnational corporations, 13, 14
attacked in 1990s, 161–63
characteristics of, 55–57
in China, 1980s–90s, 66, 102–9
expansion, 19, 23
global influence, 155–56
Jordan and advertising, 79–81
Jordan as symbol, 128
movement into Southeast Asia, especially Vietnam, 147–49
new communications, 109–10
reshape societies, 157–64
in South Africa, 67
and Turner, 15
see also specific companies
“Trentons,” 35–36
Trinidad, 19
Tsai family, 105–6
Turner, Ted:
China, 1989, 105
China, 1990s, 108
CNN origins, 15, 71–73
criticizes U.S. human-rights stand, 111
example of general themes, 156, 164
global reach in 1990s, 142, 151
Jordan’s return, 127, 133–34
and Naismith, 153
Twain, Mark, 135
Tyson, Mike, 88
United Nations:
Turner’s gift, 15
U.S. fear of, 21
United Negro College Fund, 95–96
United States:
in capital versus culture clash, 160–64
cultural expansion, 20–23
empire replaces British, 19
in new age, 13
see also capital, culture, transnational corporations
Utah Jazz, 132, 135
Vanoy, Juanita (Juanita Jordan), 77
Vedrine, Hubert, 20
ViaCom, 151
Vietnam, 148–49
Vietnam Labor Watch, 148
Vincent, Ted, 37
Walker, Alice, 144
Walker, Demetrick, 91
WalMart, 23
Washington, George, 135
Weil, Dan, 102
West, Jerry, 131
Wheaties, 74, 75, 123
Wheel of Fortune, 155
White, Reggie, 154
Wieden, Dan, 62
Wieden & Kennedy, 62, 64–65, 67, 68, 108, 123
Williams, Roy, 30
Wilson Sporting Goods, 50, 80, 134
women:
game’s origins, 34–35
and Jordan, 76
major shoe market, 62
Nike targets in Asia, 66–67
in 1920s–30s, 38–39
Title IX and basketball, 16–17, 44–45
Wooden, John, 43, 46, 76, 77
Woods, Tiger, 60, 154
WorldCom, 134
Worthy, James, 31, 63
Young, Andrew, 149
Young Man’s Christian Association (YMCA), 29, 34–36
and African-Americans, 42
overseas, 36–37
Young Women’s Christian Association (YWCA), 29
Yue Huen Corporation, 106
Yugoslavia, 80
Zhou Enlai, 27