THIS IS A BORZOI BOOK PUBLISHED BY ALFRED A. KNOPF
Copyright © Tim Wu 2016
All rights reserved. Published in the United States by Alfred A. Knopf, a division of Penguin Random House LLC, New York, and distributed in Canada by Random House of Canada, a division of Penguin Random House Limited, Toronto.
Knopf, Borzoi Books, and the colophon are registered trademarks of Penguin Random House LLC.
Library of Congress Cataloging-in-Publication Data
Names: Wu, Tim, author.
Title: The attention merchants : the epic scramble to get inside our heads / Tim Wu.
Description: First edition. | New York : Knopf, 2016.
Identifiers: LCCN 2016010140 | ISBN 9780385352017 (hardback) | ISBN 9780385352024 (ebook)
Subjects: LCSH: Advertising—Social aspects—History. | Advertising—Psychological aspects—History. | Marketing—History. | Consumer behavior—History. | BISAC: BUSINESS & ECONOMICS / Industries / Media & Communications Industries. | HISTORY / Social History. | SOCIAL SCIENCE / Popular Culture.
Classification: LCC HF5811 .W82 2016 | DDC 659.1/042—dc23 LC record available at https://lccn.loc.gov/2016010140
Ebook ISBN 9780385352024
Cover design by Jon Gray
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