For additional—and fun—insights on how to rev up your marketing impact, be sure to read David Newman’s Do It! Marketing [ISBN 978-08144-32860; $19.95 (retail); also available as an e-book]. This no-nonsense guide gives you dozens of ideas, tactics, and tools, such as “avoid blah, blah marketing” and “pull—don’t push—decision-makers into your world.” Newman’s premise: Only action creates results. Here’s a free sample from the book . . .