1. Thomas Huynh, The Art of War—Spirituality for Conflict: Annotated and Explained (Woodstock, VT: SkyLight Paths Publishing, 2012), xxx.
2. J. H. Huang, Sun-Tzu: The Art of War—The New Translation (New York: William Morrow, 1993), 17–18.
3. Huang, Art of War—The New Translation, 18–19.
4. Ibid.
5. Ibid, 15.
6. Mark R. McNeilly, Sun Tzu and the Art of Modern Warfare (New York: Oxford University Press, 2001), 6–7.
1. Thomas Huynh, The Art of War—Spirituality for Conflict: Annotated and Explained (Woodstock, VT: SkyLight Paths Publishing, 2012), xxvi.
2. Marc Benioff, foreword to The Art of War—Spirituality for Conflict: Annotated and Explained (Woodstock, VT: SkyLight Paths Publishing, 2012), ix.
3. Devon Pendleton, “Hidden Chobani Billionaire Emerges as Greek Yogurt Soars,” Bloomberg, September 14, 2012.
4. Dinah Eng, “How We Got Started: Jim Koch: Samuel Adams’s Beer Revolutionary,” CNN Money, March 21, 2013.
5. Marla Tabaka, “5 Tactics to Conquer Goliath Competitors,” Inc., April 9, 2012.
6. Felix Dennis, How to Get Rich: The Distilled Wisdom of One of Britain’s Wealthiest Self-Made Entrepreneurs (London: Ebury Press, 2007), 234.
7. Nadia Goodman, “James Dyson on Using Failure to Drive Success,” Entrepreneur, November 5, 2012.
8. Scott Maxwell, “Small Business Innovation Lessons from Salesforce.com,” Open-View Labs Blog, January 31, 2013.
9. Steve Denning, “Clayton Christensen and the Innovators’ Smackdown,” Forbes, April 5, 2012.
10. IBIS World, Business Coaching in the U.S.: Market Research Report, November 2013.
11. Mark R. McNeilly, Sun Tzu and the Art of Modern Warfare (New York: Oxford University Press, 2001).
1. Sylvie Leotin, “Atari: The Original Lean Startup,” VentureBeat, October 13, 2010.
2. Bill Taylor, “Why Zappos Pays New Employees to Quit—and You Should Too,” HBR Blog Network, May 19, 2008.
3. “Frequently Asked Questions,” Zappos Insights corporate website, www.zapposinsights.com/about/faqs#q5.
4. Dinah Eng, “How We Got Started: Jim Koch: Samuel Adams’s Beer Revolutionary,” CNN Money, March 21, 2013.
5. Liz Welch, “How I Did It: Jerry Murrell, Five Guys Burgers and Fries,” Inc., April 1, 2010.
6. Monte Burke, “Five Guys Burgers: America’s Fastest Growing Restaurant Chain,” Forbes, July 18, 2012.
7. Burke, “Five Guys Burgers.”
8. Ibid.
9. Welch, “How I Did It: Jerry Murrell, Five Guys Burgers and Fries.”
10. Ibid.
11. Burke, “Five Guys Burgers.”
12. Eng, “How We Got Started: Jim Koch.”
13. Ibid.
14. Ibid.
15. Ibid.
1. Gerald A. Michaelson and Steven Michaelson, The Art of War for Managers: 5 Strategic Rules (Avon, MA: Adams Media, 2010), 121.
2. J. H. Huang, Sun-Tzu: The Art of War—The New Translation (New York: William Morrow, 1993), 91.
3. Huang, Sun-Tzu: The Art of War—The New Translation, 160.
4. Daniel Gross, “It’s All Greek to Him: Chobani’s Unlikely Success Story,” The Daily Beast, June 12, 2013.
5. Gross, “It’s All Greek to Him: Chobani’s Unlikely Success Story.”
6. Devon Pendleton, “Hidden Chobani Billionaire Emerges as Greek Yogurt Soars,” Bloomberg, September 14, 2012.
7. Maria Bartiromo, “Bartiromo: Chobani CEO at Center of Greek Yogurt Craze,” USA Today, June 16, 2013.
8. Bryan Gruley, “At Chobani, the Turkish King of Greek Yogurt,” Businessweek, January 31, 2013.
9. Pendleton, “Hidden Chobani Billionaire Emerges as Greek Yogurt Soars.”
10. Ibid.
11. Ibid.
12. Ibid.
1. Dinah Eng, “How We Got Started: Jim Koch: Samuel Adams’s Beer Revolutionary,” CNN Money, March 21, 2013.
2. James Duval, “Secrets of Success: How Cisco Outlasted Its Competitors,” CustomerTHINK Blog, June 3, 2013
3. Jay Abraham, The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times. (New York: Vanguard Press, 2009), 24.
4. Andy Sambidge, “Yahoo!’s Maktoob Deal Valued at $175m—Report,” Arabian-Business.com, September 10, 2009.
5. Thomas Huynh, The Art of War—Spirituality for Conflict: Annotated and Explained (Woodstock, VT: SkyLight Paths Publishing, 2012), 135.
6. Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference (New York: Little, Brown, 2002), 193–200.
7. Gladwell, The Tipping Point, 206–213.
8. Ibid, 213–215.
9. Ibid.
10. Kathryn Quinn Thomas, “Golisano Built Paychex into a Success Story,” Rochester Business Journal, October 8, 2004.
1. “Interview with Marc Benioff,” Sonshi.com.
2. Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison (Hoboken, NJ: John Wiley & Sons, 2009), xii.
3. Mark Caro, “Charlie Trotter Preaches Excellence to the Extreme,” Chicago Tribune, August 28, 2012.
4. Sylvie Leotin, “Atari: The Original Lean Startup,” VentureBeat, October 13, 2010.
5. John R. Harbison, Peter Pekar Jr., Albert Viscio, and David Maloney, The Allianced Enterprise: Breakout Strategy for the New Millennium (Los Angeles: Booz Allen & Hamilton, 2000).
6. “Interview Transcript: Meg Whitman, Ebay,” Financial Times, June 18, 2006.
7. Mark R. McNeilly, Sun Tzu and the Art of Modern Warfare (New York: Oxford University Press, 2001), 34.
8. Dana McMahan, “Craft Distillers Breaking into Kentucky’s Billion-Dollar Bourbon Industry,” NBC News, August 30, 2013.
9. Paul Vitello, “Elmer T. Lee, Whose Premium Bourbon Revived an Industry, Dies at 93,” New York Times, July 21, 2013.
10. Vitello, “Elmer T. Lee.”
11. Jay Abraham, The Sticking Point Solution (New York: Vanguard Press, 2009), 71.
12. Abraham, The Sticking Point Solution, 94.
13. Ibid.
14. Max Nisen and Alexandra Mondalek, “Invaluable Advice from 18 of America’s Top Small Business Owners,” Business Insider, June 21, 2013.
15. Sean O’Hagan, “The Nine Lives of Felix Dennis,” The Guardian, June 1, 2013.
16. Felix Dennis, How to Get Rich: The Distilled Wisdom of One of Britain’s Wealthiest Self-Made Entrepreneurs (London: Ebury Press, 2007), 84–86.
17. Ibid.
18. Ibid.
19. Ibid.
20. CRDF Global, “GIST TechConnect Ideation,” online panel discussion January 23, 2013.
21. CRDF Global.
1. J. H. Huang, Sun-Tzu: The Art of War—The New Translation (New York: William Morrow, 1993), 131–132.
2. Monte Burke, “Five Guys Burgers: America’s Fastest Growing Restaurant Chain,” Forbes, July 18, 2012.
3. Max Nisen and Alexandra Mondalek, “Invaluable Advice from 18 of America’s Top Small Business Owners,” Business Insider, June 21, 2013.
4. Thomas Huynh, The Art of War—Spirituality for Conflict: Annotated and Explained (Woodstock, VT: SkyLight Paths Publishing, 2012), 166.
5. Huang, Sun-Tzu: The Art of War—The New Translation, 230–231.
6. Adam Bryant, “Finding Purpose in Tunneling Through Granite,” New York Times, April 13, 2013.
7. Huang, Sun-Tzu: The Art of War—The New Translation, 112.
8. Huynh, The Art of War—Spirituality for Conflict: Annotated and Explained, 93.
1. Max Nisen and Alexandra Mondalek, “Invaluable Advice from 18 of America’s Top Small Business Owners,” Business Insider, June 21, 2013.
2. Jay Abraham, The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times (New York: Vanguard Press, 2009), 5–6.
3. Adam Bryant, “Finding Purpose in Tunneling Through Granite,” New York Times, April 13, 2013.
4. Bryant, “Finding Purpose in Tunneling Through Granite.”
5. Felix Dennis, How to Get Rich: The Distilled Wisdom of One of Britain’s Wealthiest Self-Made Entrepreneurs (London: Ebury Press, 2007), 234.
6. Dennis, How to Get Rich.
7. Thomas Huynh, The Art of War—Spirituality for Conflict: Annotated and Explained (Woodstock, VT: SkyLight Paths Publishing, 2012), 73.
8. Chuck Salter, “Failure Doesn’t Suck,” Fast Company, April 10, 2007.
9. Episode 29, “The Red Dot,” Seinfeld, NBC, December 11, 1991. www.seinfeld-scripts.com/TheRedDot.htm.
10. Salter, “Failure Doesn’t Suck.”
11. Margaret Heffernan, “James Dyson on Creating a Vacuum That Actually, Well, Sucks,” Reader’s Digest, February 2009.
12. Nadia Goodman, “James Dyson on Using Failure to Drive Success,” Entrepreneur, November 5, 2012.
13. “Vacuum Makers Dyson, Hoover Settle Lawsuit,” Appliance Magazine, October 10, 2002.
14. Jon Birger, “How Jeffery Boyd Took Priceline from Dot-Bomb to Highflier,” CNN Money, September 11, 2012.
15. Birger, “How Jeffery Boyd Took Priceline from Dot-Bomb to Highflier.”
16. Ibid.
1. Mark R. McNeilly, Sun Tzu and the Art of Modern Warfare (New York: Oxford University Press, 2001), 71–72.
2. Gerald A. Michaelson and Steven Michaelson, The Art of War for Managers: 5 Strategic Rules (Avon, MA: Adams Media, 2010), 138.
3. J. H. Huang, Sun-Tzu: The Art of War—The New Translation (New York: William Morrow, 1993), 71.
4. Thomas Huynh, The Art of War—Spirituality for Conflict: Annotated and Explained (Woodstock, VT: SkyLight Paths Publishing, 2012), 97.
5. “Vacuum Makers Dyson, Hoover Settle Lawsuit,” Appliance Magazine, October 10, 2002.
6. Dinah Eng, “How We Got Started: Jim Koch: Samuel Adams’s Beer Revolutionary,” CNN Money, March 21, 2013.
7. Burt Helm, “How I Did It: James Dyson,” Inc., February 28, 2012.
8. Eng, “How We Got Started: Jim Koch.”
9. Elizabeth Heubeck, “Wegmans’ Grocery List for Success,” Baltimore Business Journal, March 20, 2013.
10. Daniel Duggan, “Manoj Bhargava on What Makes Successes Like 5-Hour Energy: Don’t Waste Your Energy,” Crain’s Detroit Business, May 21, 2012.
11. Duggan, “Manoj Bhargava on What Makes Successes Like 5-Hour Energy.”
12. Welch, “How I Did It: Jerry Murrell, Five Guys Burgers and Fries.”
13. Monte Burke, “Five Guys Burgers: America’s Fastest Growing Restaurant Chain,” Forbes, July 18, 2012.
14. Burke, “Five Guys Burgers: America’s Fastest Growing Restaurant Chain.”
1. Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison (Hoboken, NJ: John Wiley, 2009), xi.
2. Dinah Eng, “How We Got Started: Jim Koch: Samuel Adams’s Beer Revolutionary,” CNN Money, March 21, 2013.
3. Tony Hsieh, Delivering Happiness (New York: Hachette Book Group, 2010).
4. Tony Hsieh, “Your Culture Is Your Brand,” Zappos Blogs: CEO and COO Blog, January 3, 2009.
5. Hsieh, “Your Culture Is Your Brand.”
6. Thomas Huynh, The Art of War—Spirituality for Conflict: Annotated and Explained (Woodstock, VT: SkyLight Paths Publishing, 2012), 93.
7. Huynh, The Art of War—Spirituality for Conflict, 157.
8. Elizabeth Heubeck, “Wegmans’ Grocery List for Success,” Baltimore Business Journal, March 20, 2013.
9. Heubeck, “Wegmans’ Grocery List for Success.”
10. Ibid.
11. David Rohde, “The Anti-Walmart: The Secret Sauce of Wegmans Is People,” The Atlantic, March 23, 2012.
12. Heubeck, “Wegmans’ Grocery List for Success.”
13. Ibid.
14. “Interview with Marc Benioff,” Sonshi.com.
15. Ibid.
16. Ibid.
17. Huynh, The Art of War—Spirituality for Conflict, x.
1. Gerald A. Michaelson and Steven Michaelson, The Art of War for Managers: 5 Strategic Rules (Avon, MA: Adams Media, 2010), 25.
2. Thomas Huynh, The Art of War—Spirituality for Conflict: Annotated and Explained (Woodstock, VT: SkyLight Paths Publishing, 2012), p. 85.
3. J. H. Huang, Sun-Tzu: The Art of War—The New Translation (New York: William Morrow, 1993), 96.
4. Ben Parr, “Here’s Why Amazon Bought Zappos,” Mashable, July 22, 2009.
5. Parr, “Here’s Why Amazon Bought Zappos.”
6. Michaelson and Michaelson, The Art of War for Managers: 5 Strategic Rules, 121.
7. Pascal-Emmanuel Gobry, “10 Brilliant Startups That Failed Because They Were Ahead of Their Time,” Business Insider, May 4, 2011.
8. Funding Universe, “Ask Jeeves, Inc. History.”
9. Gobry, “10 Brilliant Startups That Failed Because They Were Ahead of Their Time.”
10. Ibid.
11. Ibid.
12. Michaelson and Michaelson, The Art of War for Managers: 5 Strategic Rules, 27.
13. Sarah Green, “Who New CEOs Fire First,” HBR Blog Network, July 8, 2013.
14. Alyssa Abkowitz, “How Netflix Got Started,” CNN Money, January 28, 2009.
15. Adam Hartung, “Netflix—The Turnaround Story of 2012!” Forbes, January 29, 2013.
16. Hartung, “Netflix—The Turnaround Story of 2012!”
17. Ibid.
18. Michaelson and Michaelson, The Art of War for Managers: 5 Strategic Rules, 27.
1. Gerald A. Michaelson and Steven Michaelson, The Art of War for Managers: 5 Strategic Rules (Avon, MA: Adams Media, 2010), 56.
2. Ilya Pozin, “9 Biggest Mistakes New Entrepreneurs Make,” Inc., July 20, 2013.
3. Michaelson and Michaelson, The Art of War for Managers: 5 Strategic Rules, 36.
4. Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison (Hoboken, NJ: John Wiley, 2009), 236.
5. Clayton Christensen, “Disruptive Innovation,” Claytonchristensen.com.
6. Christensen, “Disruptive Innovation.”
7. Steve Denning, “Clayton Christensen and the Innovators’ Smackdown,” Forbes, April 5, 2012.
8. Andrew Keen, “Keen On . . . Clay Christensen: How to Escape the Innovator’s Dilemma [TCTV],” video interview, TechCrunch, April 2, 2012.
9. Denning, “Clayton Christensen and the Innovators’ Smackdown.”
10. Adam L. Penenberg, “Reid Hoffman on PayPal’s Pivoted Path to Success,” Fast Company, August 9, 2012.
11. Penenberg, “Reid Hoffman on PayPal’s Pivoted Path to Success.”
12. Funding Universe, “Priceline.com Incorporated History.”
13. Funding Universe, “Priceline.com.”
14. Ibid.
15. Jon Birger, “How Jeffery Boyd Took Priceline from Dot-Bomb to Highflier,” CNN Money, September 11, 2012.
1. J. H. Huang, Sun-Tzu: The Art of War—The New Translation (New York: William Morrow, 1993), 191.
2. Huang, Sun-Tzu: The Art of War—The New Translation, 73.
3. Thomas Huynh, The Art of War—Spirituality for Conflict: Annotated and Explained (Woodstock, VT: SkyLight Paths Publishing, 2012), x.
4. Julie Bort, “Our Favorite Crazy Stunts from Salesforce Leader Marc Benioff,” Business Insider, March 15, 2012.
5. Marc Benioff, foreword to The Art of War—Spirituality for Conflict: Annotated and Explained (Woodstock, VT: SkyLight Paths Publishing), xii.
6. Bort, “Our Favorite Crazy Stunts from Salesforce Leader Marc Benioff.”
7. Ibid.
8. Ibid.
9. MarketWatch commentary, “Salesforce CEO Pulls Off Excellent Stunt,” Market-Watch, October 5, 2011.
10. Benioff, foreword to The Art of War—Spirituality for Conflict, xii.
1. Jay Abraham, The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times (New York: Vanguard Press, 2009), 131–132.
2. Thomas Huynh, The Art of War—Spirituality for Conflict: Annotated and Explained (Woodstock, VT: SkyLight Paths Publishing, 2012), 177.
3. Huynh, The Art of War—Spirituality for Conflict: Annotated and Explained, 73.
4. Ibid., 193.
5. Ibid., 195.
6. Abraham, The Sticking Point Solution, 250.
7. Felix Dennis, How to Get Rich: The Distilled Wisdom of One of Britain’s Wealthiest Self-Made Entrepreneurs (London: Ebury Press, 2007), 236.
8. Liz Welch, “How I Did It: Jerry Murrell, Five Guys Burgers and Fries,” Inc., April 1, 2010.
9. Carol Tice, “12 Ways to (Legally) Spy on Your Competitors,” Entrepreneur, November 17, 2011.
10. Clare O’Connor, “The Mystery Monk Making Billions with 5-Hour Energy,” Forbes, February 8, 2012.
11. Kaihan Krippendorff, “How Great Entrepreneurs Lure Their Competitors’ Sheep Away,” Fast Company, May 16, 2012.
12. Krippendorff, “How Great Entrepreneurs Lure Their Competitors’ Sheep Away.”
13. Ibid.
1. Gerald A. Michaelson and Steven Michaelson, The Art of War for Managers: 5 Strategic Rules (Avon, MA: Adams Media, 2010), 25.
2. J. H. Huang, Sun-Tzu: The Art of War—The New Translation (New York: William Morrow, 1993), 96.
3. Michaelson and Michaelson, The Art of War for Managers: 5 Strategic Rules, 27.
4. Ibid., 56