The Readers

This is one killer book! I read it from cover to cover, non-stop, annoying all in my home. I couldn’t put it down. It reads like a Grisham novel but lays out a 21-step blueprint for business success. My warning to readers: after consuming, if you fail to get a ‘marketing erection’ (enormous inspiration), seek professional help immediately!”

—JERRY JONES

One of the leading dental practice marketers in America. Jerry has delivered tens of thousands of patients to dental practices year after year, with his innovative advertising, direct-mail and marketing campaigns. ButtslnOps.com. JerryJonesDirect.com

“…captured and held my Interest from first to last page. Getting an In-depth look at the marketing gambits of ‘the amazing Dr. Brinkley’ is fascinating enough, but the dissection and analysis provided by Dan Kennedy and Chip Kessler is fascinating and valuable!”

—DR. CHRIS TOMSHACK

CEO, HealthSource Chiropractic, the world’s largest franchise organization in the chiropractic profession. HealthSource has been recognized by Entrepreneur Magazine as the leading franchise organization in the health services category for two consecutive years. HenithSourceChiro.com. HealthSourceSuccess.com

“Dan Kennedy and Chip Kessler do a brilliant job presenting one of American history’s most interesting, imaginative entrepreneurs, Dr. John Brinkley. Whether you find Dr. Brinkley charming or villainous, you have to be in awe of his outrageous marketing antics - and you will find countless marketing ideas In his work useful for any business.”

—DR. GREG NIELSEN D.C.

Dr. Nielsen had the good fortune of finding Dan Kennedy 25 years ago when first graduated from chiropractic college—and he has never looked back! Doc’s own exceptionally effective and unusual marketing is frequently featured in Dan’s newsletters and books. wwwDocNielsenList.com