The purpose of this section is to provide a procedure that will tell the user why the firm’s financial statements are changing. The procedure to be used is the analysis of a set of financial ratios. These ratios focus on why the statements are changing and not just on the change itself. The chapter covers the ratios and shows why they are causal in nature. The ratios covered are fixed assets to net worth, the collection period, net sales to inventory, net sales to net worth, the profit margin, and miscellaneous assets to net worth.
Ratio analysis helps to set limits on the firm’s liquidity, capital structure, and profitability.
What happens when you do the ratio analysis of any firm, XYZ?
The analyst will very likely find XYZ company deficient in several areas, but above average in others. What can we conclude about XYZ? The causal ratios help to provide an answer. By viewing the effect of these six ratios on the firm, we will understand why the firm is in the situation (good or bad) that it is.
An analogy may help at this point. A boy is running down the street. He steps into a pothole and falls. Stepping in the pothole caused him to fall. The fall did not cause him to step in the pothole.
Ratio analysis is very similar to this story. Most ratio analysis programs measure only the fall or the results of some action. Causal ratio analysis shows why the fall occurred.
Each of the causal ratios will be examined individually.
When too much capital has been invested in fixed assets, there is less capital available for investment elsewhere. We can measure this potential cause with the ratio of fixed assets to net worth. When this ratio grows and becomes too large in a profitable company, it may be a sign of excessive investment in fixed assets.
It may be difficult to judge whether this ratio is low or high. The ratio may be high (or low) as a result of a management decision. The important thing to understand is the effects that this ratio has elsewhere in the company if it is too high (or low).
Why is this ratio an important causal ratio? If too much net worth is tied up in fixed assets,
Compare two companies, A and B. The two companies are identical. Examine the effect of a large increase in fixed assets on working capital.
A and B | |
Current assets | $3,500,000 |
Current liabilities | $1,750,000 |
Current ratio | 2 to 1 |
Now B expands its fixed assets by $1,000,000 without an increase in net worth. A way to accomplish this expansion is to use up working capital in one of the following ways:
If the B company chooses short-term debt to finance the growth in fixed assets, then its liquidity and leverage risks are increased. We will assume both companies are identical otherwise.
Companies A and B | |
Net sales | $15,000,000 |
Inventory | 1,000,000 |
Receivables | 1,500,000 |
Net worth | $2,750,000 |
B now has $3,500,000 in current assets and $2,750,000 (not $1,750,000) in current liabilities. The current ratio of B is 1.27, compared to 2.0 before the change.
Both companies are identical with respect to sales, inventory, receivables, and long-term debt. But B only has $750,000 in working capital. Further effect of this ratio can be seen in the following ratios:
A | B | |
Net sales to working capital | 10.00× | 20.0× |
Inventory to working capital | 66.67% | 133.3% |
Receivables to working capital | 85.71% | 200.0% |
Current debt to net worth | 54.50% | 90.9% |
Current ratio | 2 to 1 | 1.27 to 1 |
We can see the direct impact of the fixed asset to net worth ratio on the firm’s working capital. Traditionally, an analyst would see only the working capital problems. More importantly, we can now see the cause. The cause was not the company’s desire to have a shortage of working capital. The cause was an over-investment in fixed assets or an under-utilization of net worth financing or both.
If long-term debt had been used, then a much larger debt to asset ratio would have resulted. Instead of liquidity problems, the firm would have used up its debt capacity. Therefore, this ratio can affect the firm’s capital structure.
The fixed asset to net worth ratio also affects profits through
We would see the effect on profit in any profitability ratios (ROA, ROE, profit margin, and so on). If long-term debt had been used to finance the assets, then increased interest charges would have resulted.
All of these ratios are affected by the fixed asset to net worth ratio; thus we can see that it is a causal ratio. These other ratios fall into the category of working capital, profitability, debt, and net worth ratios.
What can we tell our clients about this ratio? Beyond some point fixed asset expansion must be supported by net worth. If profits are sufficient, then perhaps no external equity is required. If profits are insufficient, then outside equity will be required so that the company may grow without growing out of business.
This is a real problem in small “growth” companies, which often expand faster than profits allow. Small companies have limited access to long-term debt or equity markets. The solution may be to reduce expansion, or to expand, but to realize where the liquidity problems are coming from.
This ratio is a measure of the credit and collection efficiency of the firm, the probability of bad debt write-off, and the company’s receivable position over time and as compared to the industry. It is computed by dividing trade receivables by credit sales per day.
If this ratio is too high, it can indicate inefficiency or a decision to allow loose credit terms. In either event it affects many other things in the company. So, whether it is too high as a result of inefficiency or as a result of a decision, its causal nature must be understood.
Why is this ratio an important causal ratio?
Two firms are identical except that firm X has an 80-day collection period and firm Y has a 40-day collection period. This difference in collection periods is the cause of X’s problems. The effect can be seen in the following ratios:
Company X | Company Y | |
Cash | $100,000 | $100,000 |
Accounts receivable | 2,000,000 | 1,000,000 |
Inventory | 1,200,000 | 1,200,000 |
Total current assets | $3,300,000 | $2,300,000 |
Total current liabilities | $1,700,000 | $ 750,000 |
Long-term liabilities | 1,300,000 | 1,250,000 |
Total liabilities | $3,000,000 | $2,000,000 |
Net worth | $3,000,000 | $3,000,000 |
Sales | 9,120,000 | 9,120,000 |
Current assets to current liabilities | 1.9 times | 3.1 times |
Current liabilities to net worth | 56.7% | 25.0% |
Total liabilities to net worth | 100.0% | 66.7% |
Trade receivables to working capital | 125.0% | 64.5% |
Company X has a reduced quantity and quality of working capital, as evident in the receivables to working capital ratio. Company X has slightly more working capital than company Y but X is really less liquid.
The collection period alone has caused these changes; hence, it is a causal ratio. Its effect goes beyond collections efficiency. Traditional ratio analysis would only have seen these effects without tracing them back to the collection period.
When the collection period increases, the company’s accounts receivable increases. Because accounts receivables are a current asset and the current asset has increased, how could this reduce the company’s liquidity?
The effect of the collection period can be seen in all of the following ratios. Notice that it affects working capital, profitability, debt, and net worth ratios. Hence it affects the value of the company, that is, risk and return.
Even if this ratio is too high by decision, the company must understand the problems that it causes.
This ratio traditionally is used as a measure of the firm’s inventory turnover and its “merchandising efficiency.” A high ratio generally signals that management is able to move the inventory sufficiently. A low ratio often signals inventory problems. However, its effect goes beyond the measurement of inventory problems; therefore, it is our third causal ratio.
Alternate computations:
A low ratio can signal
Through the audit process the auditor is in the best position to see these problems. This is shown in the following example.
Company X | Company Y | |
Cash | $1,500 | $1,500 |
Accounts receivable | 11,500 | 11,500 |
Inventory | 12,500 | 25,000 |
Total current assets | $25,500 | $38,000 |
Current liabilities | $13,000 | $25,500 |
Long-term liabilities | 3,000 | 3,000 |
Total liabilities | $16,000 | $28,500 |
Net worth | $35,000 | $35,000 |
Sales | 100,000 | 100,000 |
Current ratio | 2.0x | 1.5x |
Current liabilities to net worth | 37.1% | 72.9% |
Total liabilities to net worth | 45.7% | 81.4% |
Inventory to working capital | 100.0% | 200.0% |
Net sales to inventory | 8x | 4x |
Company X and Y are identical, except that company Y has double the inventory. Its turnover is four while company X has a turnover of eight. Notice that the extra $12,500 is financed with short-term debt.
We can see that slow-moving inventory hurts liquidity, increases debt, and causes over investment in the least liquid of the current assets (inventory), so the quality and quantity of working capital are reduced. If inventory had to be written off, profits would fall at the same time that the firm had a liquidity crunch.
The inventory turnover ratio affects ratios that are measures of working capital, debt, profits and net worth. Therefore, it directly affects the value of the firm and is more than a simple measure of “merchandise efficiency.”
The trading ratio is a measure of the extent to which a company’s sales volume is supported by invested capital (net worth).
The undertrader has a low ratio. This company’s most pressing problem is to increase sales.
The overtrader has a substantially higher ratio than average. This company is stretching its invested dollars to the maximum. Generally, it is burdened by excessive debt, and insufficient working capital, and its survival hinges on the long-term continuation of optimum conditions. The overtrader may actually look like a healthy company on the surface.
If the trading ratio is too high, the company may be very profitable, but it is in a very risky position, in which it could easily be forced out of business. In fact, overtrading may be responsible for the demise of many businesses.
Why is this ratio important? Sales and capital are correlated. Only so much turnover can be obtained from each dollar of invested capital. An overtrader generally has expanded its business without putting new equity capital into the firm. It generally has borrowed a lot of money or has underinvested in working capital or both.
To correct the problem, the overtrader must either attract equity capital or hold back sales growth.
Company X | ||||
200W | 200X | 200Y | 200Z | |
Cash | $50,000 | $50,000 | $50,000 | $50,000 |
Accounts receivables | 350,000 | 650,000 | 1,250,000 | 2,450,000 |
Inventory | 600,000 | 1,200,000 | 2,400,000 | 4,800,000 |
Total current assets | 1,000,000 | 1,900,000 | 3,700,000 | 7,300,000 |
Fixed assets | 450,000 | 450,000 | 1,450,000 | 2,450,000 |
Miscellaneous assets | 50,000 | 50,000 | 50,000 | 50,000 |
Total assets | $1,500,000 | $2,400,000 | $ 5,200,000 | $ 9,800,000 |
Notes payable | $ 0 | $ 0 | $900,000 | $900,000 |
Trade payables | 300,000 | 1,000,000 | 1,500,000 | 4,550,000 |
Total current liabilities | 300,000 | 1,000,000 | 2,400,000 | 5,450,000 |
Long-term liabilities | 0 | 0 | 1,000,000 | 1,750,000 |
Total liabilities | 300,000 | 1,000,000 | 3,400,000 | 7,200,000 |
Equity/net worth | 1,200,000 | 1,400,000 | 1,800,000 | 2,600,000 |
Total liabilities and net worth | $1,500,000 | $2,400,000 | $5,200,000 | $9,800,000 |
Net sales | $3,600,000 | $7,200,000 | $14,400,000 | $28,800,000 |
Net profit | 100,000 | 200,000 | 400,000 | 800,000 |
Working capital | 700,000 | 900,000 | 1,300,000 | 1,850,000 |
Company X is an example of an overtrader.
How is the firm doing?
Despite retaining all of the earnings, the company has increased its trading ratio from 3 times in 200W to 11.1 times in 200Z.
There is a sharp increase in debt, and particularly in current debt. The debt is rising almost geometrically. This is a common overtrading problem.
The company did find long-term debt sources, but many small- and medium-sized companies would be forced to rely on short-term debt. So this company’s problems would be worse if it had used only short-term debt.
In 200Y and 200Z the growth in sales caused further investments in fixed assets. Despite the new assets, the net sales to fixed assets climbed to 11.76 percent. Overtraders often have additional problems because FA/NW increases.
Unless sales growth is curtailed or new equity sources are found, additional working capital will have to be diverted to fixed assets.
Some of the major symptoms of overtrading are discussed below. Current ratio has declined from 3.33 to 1.34. Without the long-term loans it would be around 1.01. The strain on working capital can be seen several ways.
The ratio of net profit to net worth grew from 8.33 percent to 30.77 percent. Remember that the company appears to be very profitable. Profits doubled every year. This makes overtrading a difficult concept to explain to a client who may only be interested in profits.
200W | 200X | 200Y | 200Z | |
Causal Ratios | ||||
Net sales to net worth | 3.0x | 5.1x | 8.0x | 11.0x |
Fixed assets to net worth | 38% | 32% | 81% | 94% |
Collection period | 35 days | 32.5 days | 31.2 days | 30.6 days |
Net sales to inventory | 6.0x | 6.0x | 6.0x | 6.0x |
Net profit to net sales | 2.8% | 2.8% | 2.8% | 2.8% |
Miscellaneous assets to net worth | 4.2% | 3.6% | 2.8% | 1.9% |
Liquidity Measures | ||||
Inventory to working capital | 85.7% | 133.3% | 184.6% | 259.5% |
Trade receivables to working capital | 50.0% | 72.2% | 96.2% | 132.4% |
Current assets to current liabilities | 3.3x | 1.9x | 1.5x | 1.3x |
Leverage Measures | ||||
Current liabilities to net worth | 25.0% | 71.4% | 133.3% | 209.6% |
Total liabilities to net worth | 25.0% | 71.4% | 188.9% | 276.9% |
Profit Measures | ||||
Net profit to net worth | 8.33% | 14.29% | 22.22% | 30.77% |
If a company’s trading ratio increases from 1.25 to 3.0, does that mean that the company will always be an overtrader?
No company ever went out of business just from being an overtrader. Overtrading sets the business up, then some external shock puts it out of business. Overtrading affects the firm’s liquidity, leverage, and profitability.
If one of your clients seems overly preoccupied with sales growth and is unwilling to put new equity into the firm, the firm may be an overtrading candidate. Overtraders usually have numerous problems with finances, employees, and other matters. An overtrader’s business will have the appearance of a CPA firm at tax time.
Growth at the micro and macro level is essential for a capitalistic system. However, unrestrained growth (overtrading) can very quickly put a firm out of business.
Excessive growth will be a misleading problem because the overtrader often looks extremely profitable. However, it is the weak balance sheet that harms the company.
Every company has profit as its goal. This ratio is a measure of the percentage of sales kept as profits (the number of pennies kept per dollar of sales).
Why is this ratio a causal ratio? The difference between sales and profit is the company’s expenses. This ratio is a measure of how well a company is controlling its expenses. The company must be able to reinvest profits back into the firm. If profits are not available to increase net worth, then working capital and/or debt problems often result.
Company Q | ||
201X | 201Y | |
Cash | $300,000 | $150,000 |
Receivables | 700,000 | 700,000 |
Inventory | 3,550,000 | 3,550,000 |
|
4,550,000 | 4,400,000 |
Fixed assets | 1,600,000 | 1,500,000 |
Other assets | 300,000 | 300,000 |
|
$6,450,000 | $6,200,000 |
Notes payable | $750,000 | $850,000 |
Accounts payable | 1,000,000 | 950,000 |
Total current liabilities | 1,750,000 | 1,800,000 |
Long-term liabilities | 1,150,000 | 1,100,000 |
Net worth | 3,550,000 | 3,300,000 |
|
$6,450,000 | $6,200,000 |
Sales | $12,000,000 | $12,000,000 |
Working capital | 2,800,000 | 2,600,000 |
Net profit | 400,000 | (250,000) |
In 201X and 201Y, the inventory turnover and collection period have been held constant. But in 201Y, we have a loss, bringing a direct reduction in net worth.
201X | 201Y | |
Current ratio | 2.6x | 2.4x |
Current liabilities to net worth | 49.3% | 54.6% |
Inventory to working capital | 127.0% | 137.0% |
Net profit to net sales | 3.33% | (2.08%) |
Net sales to net worth | 3.38x | 3.64x |
Net sales to inventory | 3.38x | 3.38x |
Collection period | 21 days | 21 days |
The negative profit margin is a problem by itself. However, it causes this firm’s drop in liquidity and increase in leverage. These problems will continue and worsen until the firm can increase its profitability:
This ratio affects virtually all other ratios; therefore, it is a causal ratio. Traditional ratio analysis would only have examined the changes in liquidity and debt without ever revealing their cause.
Be sure that your client understands the full impact of continual losses, particularly if your client wants to make large withdrawals from the firm while the firm is losing money.
Miscellaneous assets include
This ratio should not be too large. These assets generally earn less than a market rate of return so they cost the firm potential profits. This ratio is often a problem in small companies where the owner lends money to employees—the “one big happy family” syndrome.
This ratio can affect working capital and debt, because the miscellaneous assets have to be financed by something. Profits are also hurt.
Be sure to counsel your client that the miscellaneous assets to net worth ratio can cause all of the problems that the other causal ratios can. At least your clients should be made to understand that they should charge market rates of interest on these investments.
You are the CFO of a medium sized manufacturing company. The company sales have increased by an average of 15 percent per year for the past five years. Debt is at an all-time high. The newly promoted CEO (formerly the VP of marketing) wants to expand into new markets overseas that have the potential to double sales fairly quickly. The CEO has asked your opinion.