How to Resolve Billing Problems with Customers

One reason customers get so upset about bills is that they have a built-in mistrust of companies, from small mom-and-pop companies to corporate giants. Well, especially corporate giants. Most people believe businesses will and—worse—are ripping them off, barring a 50 percent off sale. So when billing problems spring up, they launch into defensive mode. As a result, your first step will be to win their trust.You rip them off? Mother Teresa is more likely to rip them off. Then go through the objective and indisputable reasons why the situation is the way it is. Was your company to blame? No problem. Were the customers at fault? Let them know ways to avoid the problem in the future.

Use Friendliness from the Start—No Matter How Disagreeable Customers Are Being

Image Thanks for bringing this to my attention.

Image Let’s see how I can help you figure this out.

Image Why don’t we take a look at your bill and see what’s going on.

Image My job is to help you.

Image We can sort this out.

Image I’ll be happy to help you. Why don’t you tell me what’s happening.

Use Calming Language

Image I’m sure we can figure this out.

Image Don’t worry, we’ll find a solution.

Image If this is the amount you owe, we have plenty of payment options. If not, we’ll take care of it right away.

Image Don’t worry, we’ll do what’s fair, believe me.

Image Let’s look at this together.

Image Just let me know what you think the problem is, and we’ll sort this out.


Quick tip: Speak softly and engage customers as much as possible. They need to feel that they are involved and that the process is transparent.


Refer to the Unambiguous Nature of Bills

Image Our billing is regulated by …

Image If you look at your policy, you can see exactly how we bill.

Image Our ads indicated that the sale was good only for …

Image As you can see in your contract …

Image The terms and agreements section of your contract states that …

Image The contract is a legal agreement, so we need to abide by that. If we billed you the wrong amount, we will definitely correct it.

Image We do not determine our prices—they’re based on a regulated standard.

Image Let’s calculate how the billing department arrived at that amount.

Image The amount of interest that you pay was established when you signed the contract—it’s a legal matter.

Image You can get details about our billing policy by going on our Web site … or I can tell you them now.

Avoid Blame

Blaming them: You didn’t return our calls.

Being neutral: We didn’t hear from anyone even though we left messages with our phone number.

Blaming your company: Our company is really bad at getting bills out.

Being neutral: Things like this happen.

Blaming them: You didn’t send the bill in on time.

Being neutral: We didn’t receive the bill until October 10—11 days past the due date.

Blaming your company: The bill was filed incorrectly

Being neutral: The numbers in the file were not correct.

Use a Bad News–Good News Approach

Image

(bad news) Even though your bill is two weeks late, (good news) we haven’t sent it to a collection agency yet.

Here are more phrases using this strategy:

Image Although we can’t accept your checks, we can take a credit card.

Image You must pay 10 percent in interest, but we can reduce the total since you’re willing to pay in cash.

Image Your payment was three weeks late, but if you pay it today, I won’t add interest.

Image Since you paid an old bill, I won’t charge you interest on the delay in your paying the new one.

Send Customers to a Web Site Where You Address Questions

Image If you want to learn more about our collections procedures, please go to our Web site at … or call me at …

Image You can find a Q&A that will address all your questions on our Web site …

Image Please see our Web site to learn more about our policy on late payments.

Image Go to our Web site for clear and complete information about our collections policies.

Image You can learn more about how to pay electronically—and avoid overdo payments—by going to our Web site at …

Image The Web site has a great Q&A that outlines the best way to get your payments in on time and avoid paying interest.

When Customers Are Contesting a Bill, Respond with a Three-Part Approach

1. Consider the Situation—Even If Customers Are Wrong

Do not say: You’re wrong about this. You must pay the amount on your bill. Sorry.

Do say: Let’s take a look at your bill and see whether it’s correct.

Do not say: We couldn’t have been wrong. We haven’t sent an incorrect bill in the 20 years I’ve been here.

Do say: Well, we usually don’t bill incorrectly; in fact, we haven’t been wrong in the 20 years I’ve been here. But let me look to make sure.

Or use these perfect phrases:

Image Why don’t you show me exactly what you think the problem is.

Image Our billing department is usually on target with bills. But, who knows. Let’s look.

Image I can see this situation is complex. Let’s figure out what’s going on.

Image If this amount is incorrect, then I definitely want to fix it.

Image Let’s make sure this is correct. We don’t want you to pay more than you should.

2. Review the Facts of the Situation

Image I can see that you …

Image A few issues may be confusing you: The rates increased in November, and …

Image Well, this part looks correct because … Now let’s look at …

Image What plan are you under?

Image When did you purchase this product?

Image Do you happen to have your sales slip?

Image Let me look up your account on the computer and see what’s really going on.

Image Let’s look at your payment history closely.

3. If Your Company Has Made the Error, Explain to Customers Why They Are Correct

Image We accidentally credited your payment to someone with your name.

Image Oh—I see what happened.

Image Thank you for bringing in your receipts. These helped clarify the situation.

Image What happened was …

Image Because your billing history is so complex, we accidentally …

Image The reason this happened was …

Image There are ambiguities in … so we …

Apologize, but don’t overapologize:

Image Sorry about the mistake.

Image Sorry about this problem. I’m happy we could clear it up.

Image Thanks for letting me know, and I’m sorry this caused you trouble.

Image Accept my apologies. We rarely make mistakes on billing.

Assure them that the problem won’t happen again and give the evidence of why:

Image Now that … this shouldn’t happen again.

Image We have changed your information in the system so you should be all set.

Image I’ll make sure that you are assigned to our veteran financial experts, since your situation is complex.

Image The policies rarely change, so this shouldn’t come up again.

Image Because … happened, you were billed incorrectly. But that’s an anomaly, so you should be all set.

Image We are going to follow up with your … to make sure it’s all set.


Quick tip: Let customers know that you are glad for the chance to catch the problem.


If Customers Have Erred, Tell Them Why They Are Incorrect and Explain the Situation by Using Facts, Not Opinions

Image Because you were two weeks late …

Image The interest had accrued …

Image Once we send your account to a collections agency, there’s nothing we can do.

Image According to your contract, which is a legally binding agreement, …

Image You have a two-week window, but we did not receive the check until …

Image According to our records, we sent you a reminder on …

Use Positive—and Future-Oriented—Language

Negative: You didn’t pay the bill on time.

Positive: You needed to pay the bill on time.

Negative: You didn’t sign the agreement form.

Positive: You had to have signed the agreement form.

Negative: You didn’t get it in until early November.

Positive: We needed to receive it by September 20, but it arrived in early November.

Negative: We cannot open your account because you haven’t paid the back amount.

Positive: We can open your account once you pay the back amount.

Negative: You have a history of waiting until the middle of the month to send your bills.

Positive: Be sure to get your bills out on the first—not in the middle—of the month.

Make Future Plans Whether Customers Are Right or Not

Image If you have any questions, call me at this extension.

Image Make sure that you fill out the change of address form—that will help a lot.

Image If you pay online, we can credit the payment three, even four days faster.

Image If you pay on the same day every month, you won’t forget to pay the bill.

Image Why don’t you use the payment form—it will be a lot faster.

Image We can e-mail you an acknowledgment, if that will help you feel comfortable.