How to Manage Demanding Customers

Demanding customers are much like demanding children—only you get to leave the customers at the end of the day. Regardless, apply the same principles: Notice them and make them feel special. Give them what they’re entitled to, but not too much. Explain in clear, undeniable terms that they can’t get what they want—but do give them a concrete reason … and "Because I said so" doesn’t count. Of course, if you can satiate their never-ending needs, do so. At once. With enthusiasm. This should make for a better interaction later on.

Give Them Immediate Attention—Even If They Have to Wait

Image Nice to see you—I’ll be there in one second.

Image Just give me a moment, and I’ll be right there.

Image Give me a moment, would you? I’m rushing, and I’ll be right back.

Image I just got your message and wanted to get right back to you.

Image My assistant just informed me that you called.

Image I was just starting off to a meeting, but when I heard you were on the phone, I decided to take the call.

Image Please, let me get right back to you. What time works?

If You Don’t Connect, Let Them Know How to Reach You

Try to make it special:

Image You can call me at … Or call my cell phone at … But don’t give it out to anyone else.

Image I normally leave the office at 2:00. But if you need me later, try my cell phone.

Image If I’m not there, ask my assistant to page me.

Image If I’m not there, leave the message with my assistant. She’ll find me the minute I’m back in the office.

Image Leave me a message. If I know it’s you, I’ll get back right away.

Image If you e-mail me, I’ll get back to you by the end of the day.

Image I’m eager to talk to you—please call me in an hour.

Image I can’t get out of this meeting—wish I could. Can you call me at 2:00? I’ll definitely be free then.

Image I can’t talk right now, but Charles will help you. He’s the best employee we’ve got.

Or Better Yet, Find Out When They Prefer to Be Contacted

Image Let me call you back—what time works for you?

Image What day works best for you?

Image What is the best way I can reach you?

Image Any time that’s good for me to call?

Image Which do you prefer? E-mail or voice mail?

Image I can send someone to your house—just tell me what time.

Apply Focus and Feeling

Focus on them by nodding your head, listening closely, and using these perfect phrases:

Image I see …

Image Let me get this straight …

Image I understand exactly what you’re saying …

Image Please, give me a few more details so I get a clear picture. For example …

Image Interesting …

Acknowledge Their Feelings

Image That must be difficult for you.

Image I can understand why you have those expectations.

Image I can see why you need that so soon.

Image Yes, a lot of people feel that way.

Image I agree.

Image Well, that’s understandable.

When You Can Give Them What They Want, Let Them Know—Emphatically

Image Yes, I will definitely get it to you by …

Image I’m happy to say that we can fill your order at the exact time you want it.

Image Yes, I can get you that service. Even better, I can get you …

Image For you, I will order both of them. You can expect them as soon as …

Image Great news …

Image Yes, we absolutely can …

Image I’d be more than happy to …

Image You know I’m always willing to help in whatever way I can.

Put It in the Positive

Negative: We can’t get you the … until March 14.

Positive: We can get you the … before March 15.

Negative: We have only two of these left.

Positive: Great—we have two of these left.

Negative: Your … will need a lot of work.

Positive: We can take care of all the work your … needs.

Negative: We don’t have time now.

Positive: I’ll make time for you as soon as tomorrow.

Negative: We can’t … until tomorrow morning.

Positive: We can … first thing tomorrow morning.

Put the Good News First, and Mention Bad News, Such as Time Delays, Second

Image Yes, we can fix your … once we get the part from the distributor. Probably in two weeks.

Image We can schedule you for the twentieth if you don’t mind paying the extra $20.

Image We definitely can get the part for you when you return.

Image The job is much easier than we thought. Our expert can get to it on …

Image When found both of the … you want. They’re in a warehouse in Tibet, but we’ll get them as quickly as we can.

Image This is the highest quality … available, and it’s certified

Image … which is why it costs more.

Cite a Source or Objective Reason Why They Can’t Get What They Want

Preface First So That They Feel Important

Image Because you’re a regular …

Image I want to make this work out for you.

Image I know this is important to you.

Image I tried every possible avenue.

Image I looked everywhere, but couldn’t find …

Image If we have it, you’ll be the first one to get it.

Explain the Situation

Image We tried everyone, even our online networks, but we can’t find it.

Image Our agreement prohibits us from doing that.

Image According to company policy, we can … only when …

Image I would, but the law requires that we …

Image This would be possible if …

Image If you look on your contract, you’ll find that …

Image The best we can offer, given your plan, is …

Offer Something Else

Image I’m going to put a rush on it.

Image I’ll assign Juan—he’s the fastest.

Image I can switch your plan if you like.

Image If you decide to get the … instead, I think I can waive the service charge.

Image If you get the … instead, I can make sure that you get it by next week.

Image Let me put you on our waiting list.

Image I’m going to bump you ahead on our waiting list since you’re such a loyal customer.

Image Because this means so much to you, I’m going to …

Image How about if I have our store in San Diego ship one? Normally they won’t do this kind of thing, but I think I can convince them.

Image We have only two of the other. If you want, I’ll reserve those. But you have to let me know right now—they’re going quickly.