ABOUT THE AUTHOR

In addition to being an authentic and passionate business leader, Adele Sweetwood is, first and foremost, a mother, wife, daughter, sister, and friend. Constantly learning from life and work experiences has enabled her to effectively strategize, problem solve, and implement change; her leadership style prioritizes collaboration, decisiveness, and communication. Leading with her head and her heart inspires creativity and accountability, building trust across her organization.

As a marketing executive with close to thirty years of accomplishments, Adele knows that marketing today is all about the customer, who is always connected and has high expectations. To lead a marketing group today, you need stamina, a sense of humor, and the occasional Downton Abbey marathon in order to unwind. Marketers contend with a variety of channels, devices, markets, and disruptive technologies; never before has there been such a dynamic emergence of user-generated content, social sharing, online communities, and uber-informed consumers.

As Senior Vice President of Global Marketing and Shared Services at SAS, the world's leading analytics company, Adele's role is to harness all of this customer energy into strategic, high-performing marketing programs, while continually improving upon the customer experience. She is privileged to lead over 420 savvy marketers, analysts, and engagement specialists who leverage an analytical culture that enables her organization to draw customers to the SAS brand and engage them with relevant content, offers, and experiences.