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Library of Congress Cataloging-in-Publication Data

Names: Sweetwood, Adele, author.

Title: The analytical marketer : how to transform your marketing organization / Adele Sweetwood.

Description: Boston, Massachusetts: Harvard Business Review Press, [2016]

Identifiers: LCCN 2016016047 | ISBN 9781625278456 (hardco ver : alk. paper)

Subjects: LCSH: Marketing—Technological innovations. | Marketing—Management. | Quantitative research.

Classification: LCC HF5415.13 .S996 2016 | DDC 658.8/02—dc23

LC record available at https://lccn.loc.gov/2016016047

ISBN: 9781625278456

eISBN: 9781625278463