Index

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

  • Page, Larry
  • page speed
  • paradigm, Terror Barrier as
  • Patel, Sujan
  • pay per click (PPC)
  • Peacock, Tim
  • Penny or $1 Million Dollars Exercise
  • perception
    • defined
    • six intellectual faculties, overview
  • peripheral content
  • persona
    • audience development exercise
    • of buyer
    • customer journey mapping and
    • identifying ideal personas, social media marketing checklist
  • persuasion. See Influencers (I)
  • photos of CEOs, for advertising
  • Pioli, Scott
  • Plan, Do, Check, Act
  • planning. See Vision Layer
  • Playa's Anthem
  • Portalatin, Julio
  • Power of Your Subconscious Mind, The (Murphy)
  • Poynter, Dan
  • predictive advertising management
  • presence (social selling system)
  • pressure, removing
  • PR hacking
  • prioritization
    • alignment of goals
    • for customer service
    • feasibility of goals
    • overview
    • for Success Layer
    • for vision
  • Proctor, Bob
  • Project Skybender (Google)
  • “ProSumerTribuDucers”
  • Pruitt, Jeffrey
  • PsychoCybernetics (Maltz)
  • Pubcon
  • Purewal, Pavey
  • Purpose, People, and Process approach
  • purpose statement

Q

  • Qualcomm
  • QuanticMind
  • questions
    • acts of God
    • to assess technological forces
    • cultural forces
    • legislative forces
  • QuickSprout
  • Quiroz, Tony

R

  • rate of change
  • Real-Time Marketing
  • reasoning
  • RE/CODE (2016)
  • recruiting. See human resources (HR) recruiting
  • Recruiting Daily (blog)
  • Reid, Andy
  • relationships
    • “ass kiss it forward”
    • business as
    • Business Relationship Optimization
    • CRM for MarTech
    • Customer Relationship Marketing (CRM)
    • enjoyment of work
    • personalization of
    • in recruiting
  • reliability
  • remarketing
  • reorganization
    • caution about
    • shock (impact) of
  • research. See Insights Layer
  • resonance, lack of
  • Retargeting (Google)
  • return on investment (ROI)
    • efficiencies and ROI (Influencer Marketing key trend 2)
    • MarTech for driving internal buy-in and stakeholder influence
    • Operational Loop and Innovation Loop for
    • return on ad spend (ROAS)
    • social media and personalization
    • social media and proximity
  • revenue (social selling system)
  • rFactr
  • Rogers, Stewart
  • Rollyson, Christopher
  • Rose, Kevin
  • Ross, Jennifer
  • ROT (Redundant, Out of date, Trivial) content audit
  • Rowley, Jill
  • Rubin, Ted

S

  • Salem, Enrique
  • sales. See social selling
  • Salesforce
  • “satisfied” customers
  • Save Our Chiefs
    • SOC social media movement
    • story of
  • Schurenberg, Eric
  • Schwab, Klaus
  • scope, of Vision Layer
  • search engine optimization (SEO)
    • content quality
    • enterprise paid search
    • GEO targeting and IP-based advertising
    • key determinants affecting search ranking
    • MarTech for
    • overview
    • predictive advertising management
  • “Secret Job Interview, The” (Snapchat story)
  • secure transactions
    • as fundamental customer service
    • secure sites (HTTPS)
  • self-image
  • self-interest, enlightened
  • sense-making organizations
  • senses
  • 7 Laws of Awareness (podcast)
  • 7 Success Factors of Social Business Strategy (Li, Solis)
  • 7 Universal Laws (podcast)
  • Sexton, Koka
  • Shantz, Rhonda
  • Shewhart Cycle
  • shock (impact), influence and
  • shopping experience, as fundamental customer service
  • Signal
  • SiriusDecisions
  • 6Ds (phases)
    • deception
    • dematerialization
    • democratization
    • demonetization
    • digitization
    • disruption
  • Skurt
  • Small Data (Lindstrom)
  • Smart, Roland
  • smartphones, as modern “necessity”
  • SMX Social Media Conference
  • Snapchat
  • Snook, Brianne
  • Snook, Chris J.
  • social business strategy
  • social business strategy and tactics
    • appropriate campaign goals
    • content marketing and paid media amplification
    • Fort Collins Startup Week goes Global on $2,500 (case study)
    • $1 Billion Dollar Growth Hack (case study)
    • overview
    • search engine optimization (SEO)
  • “Social Business Strategy Use Cases” (Rollyson)
  • social media
  • social selling
    • account based marketing (ABM) for
    • challenges of
    • #Closing $Millions for Pennies on the Dollar (case study)
    • defined
    • goals for
    • implementation of
    • importance of
    • Influencer Marketing and employee advocacy for
    • overview
    • ownership of
    • system
  • Social Selling Labs
  • SocialTalent.co
  • Solis, Brian
  • Spencer, Stephan
  • Spring
  • stick-person graphic
  • Stone, Biz
  • stories, “facts tell, but stories sell”
  • Strategy Brings Vision to Life (guiding principle)
  • Strauss, William
  • Stricchiola, Jessie
  • Structure Hiring: The Advantage of the New People Team (Charney)
  • subconscious mind
  • substance, creativity and
  • Success Layer
    • beginning with end in mind
    • brand guidelines audit
    • EMF and
    • governance guidelines
    • heuristic audit
    • memory and
    • Operational Loop and Innovation Loop
    • overview
    • ROT (Redundant, Out of date, Trivial) content audit
    • social business, defined
  • Symantec
  • synthetic imagination

T

  • tactics. See social business strategy and tactics
  • tag management solution (TMS)
  • Tealium
  • technology
  • Terror Barrier
  • Think and Grow Rich (Hill)
  • “thin-slicing”
  • T-Mobile
  • TMZ.com
  • TOFU (top of funnel) elements
  • topical relevancy, for Influencer Marketing
  • touch point map, for customer journey
  • Toyota Production System
  • transparency
    • as fundamental customer service
    • lack of
  • triage, for customer experience
  • trust
  • Turo
  • Twitter

U

  • Uber
  • Ultimate Goal
  • Universal Mind
  • user experience (UX/UI)
    • EMF and
    • for secure customer transactions

V

  • Vaynerchuk, Gary
  • VB Engage
  • VB Insight
  • VentureBeat
  • Verizon
  • virtual reality
    • masterminds and uploadable consciousness
    • mini-VRcations
  • Vise, David A.
  • Vision Layer
    • business as relationship
    • business goal exercises
    • competitive landscape
    • customer journeys, Journey Map Touch Point Exercise
    • customer journeys and key touch points
    • defining scope of
    • EMF and
    • overview
    • Strategy Brings Vision to Life (guiding principle)
    • substance and creativity
    • understanding mind with stick-person graphic
  • Viskovich, Julio
  • Voice of Customer (VOC)
  • “VRcations”

W

  • Wall Street Journal, The
  • Watchman's Rattle, The (Costa)
  • Web 2.0 Expo
  • Weiner, Jeff
  • Weldon, Marcus
  • Western Union
  • Wheeler, Tom
  • will
    • defined
    • free will
    • six intellectual faculties, overview
  • Wired
  • word of mouth tools, in Influencer Marketing
  • WordStream
  • World Economic Forum
  • Wright, Travis

X

  • X: The Experience Where Business Meets Design (Solis)
  • x-type conditioning

Y

  • Yahoo!
  • Your Brand (Brito)
  • YouTube

Z

  • Zac, Jordan
  • Zappos
  • Zombies (Z)
    • dealing with Zombie attacks
    • defined
    • hiring process and
    • overview