About the Author

Alex Hiam helps organizations (including nonprofits and government agencies) think through their branding and marketing strategies and their leadership development programs. He has served on the boards of directors of a variety of organizations and also as an instructor in the Isenberg School of Management at UMass Amherst.

Alex earned his BA from Harvard and his MBA in marketing and strategic planning from the Haas School at U.C. Berkeley. He has led creative retreats for top consumer and industrial firms to facilitate innovative thinking about strategic plans, branding, naming, and product ideas. He also writes novels and believes that all good writing (including advertising) is, at heart, good storytelling.

Alex is the coauthor of the bestseller The Portable MBA in Marketing (Wiley) as well as numerous other books and training programs. His most recent book is Business Innovation For Dummies.

Publisher’s Acknowledgments

Acquisitions Editor: Stacy Kennedy

Project Editor: Jennifer Tebbe

Copy Editor: Jennette ElNaggar

Technical Editor: Scott Werner

Project Coordinator: Rebekah Brownson