ABOUT THE AUTHORS

BILL GARDNER

Bill Gardner is president of Gardner Design, which has produced design and branding work for Cessna, Spirit AeroSystems, Coleman Outdoor, Kroger, Hallmark, Cargill Corporation, Busch Gardens, Wichita State University, RedGuard and many others. He is the founder of LogoLounge.com and the co-author of the affiliated book series. He also is the author of Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos, a foundation book for students, educators and professionals alike, and multiple Lynda.com courses about logo design. Bill recently became the first recipient of the Fellow Award from the AIGA Wichita chapter for his contributions to the local, national and global design community.

EMILY J. POTTS

Emily J. Potts has been a writer and editor in the design industry for more than 20 years. In that time she’s managed a slew of publications, people, and events. Currently, she is a regular contributor to several design blogs, and consults and writes for a variety of clients. www.emilyjpotts.com