This skull whistle logo was inspired by the ancient Aztec’s death whistle, which was a tiny whistle resembling a human skull. Rodic did a literal interpretation of a skull on a modern day whistle.
Stevan Rodic is heavily steeped in mythological origins when it comes to his designs, and he says living in Belgrade, Serbia, is a big factor. “Serbs are part of old Slavs ethnic group,” he explains. “Recently I read that after Japan, we have the highest numbers of deities, legends and beliefs; hence the inexhaustible source of inspiration.”
So it’s no surprise that these characters creep into his logo designs. He did a personal series called Dark Side, which features logos inspired by zombie and voodoo culture. “These secret and dark moments tickle my imagination. I’ve always been fascinated by horror movies and books, so naturally I’ve extended this mythology into my design work,” he notes.
Rodic, who designs logos for a variety of clients, says searching for the right inspiration a logo can be challenging. “You need to be able to visualize different characteristics that make up the theme of the design you’re after. Then that has to be threaded and realized in a subtle way through a symbol or character,” he says. As he draws, it all starts to come together. “I do a continuous dance with the pen until it’s all transformed into an eye-candy mark. I find inspiration in the people I love, as well as animals, nature and delicious music beats.”
This skull whistle logo was inspired by the ancient Aztec’s death whistle, which was a tiny whistle resembling a human skull. Rodic did a literal interpretation of a skull on a modern day whistle.
Rodic sketched his zombie using negative space and kept refining it until he achieved just the right movement.
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