The logo mark was paired with the Biovideo name set in DIN Next Rounded Regular on a curved baseline.
Biovideo is a video service that captures the first precious moments of a baby’s life from birth to first cuddles and kisses with parents and family members. Its founder, Carlos Villaseñor, founded the company after the birth of his first daughter, when he, himself was faced with the difficult choice of either videotaping his daughter’s birth or holding his wife’s hand. He decided that’s a choice no parent should ever have to make, and thus, Biovideo was born.
He hired Anagrama, based in Mexico City, Mexico, to develop the brand identity for Biovideo. Anagrama is a multidisciplinary firm known for its adventurous use of color, typography and scale in its branding of several boutique shops in Monterrey. Anagrama cofounder, Sebastian Padilla, recalls, “The client was very clear about wanting an icon for the brand, so the first task was to sit down and think about the right way to approach this project.”
Villaseñor wanted a symbol that could be placed on different products associated with Biovideo, such as diapers and baby toys. The designers came up with an obvious, albeit clever, visual concept.
“The icon arose from the collision of two ideas: video and love,” Padilla says. The resulting logo is a seamless merger of the two concepts—a pink heart and blue video camera. “There’s no way you can miss these colors, which is why we decided to up the saturation on the pink and baby blue, and avoid a visually weak solution.”
—Sebastian Padilla
The logo mark was paired with the Biovideo name set in DIN Next Rounded Regular on a curved baseline.
Traditionally, branding for toilet tissue has focused on comfort and cuteness, until now. Smartas, pronounced “smart ass,” produces lively and bold disposable articles sold in various colors and aromas.
Padilla says, “Each client sees his or her own window of opportunity, and this particular client realized that toilet tissue branding is quite standard, and no one had ever done anything exciting with it. Our goal was to design a visual idea that represents Smartas’s fun and youthful spirit.”
The solution combines a mortarboard and toilet tissue roll giving a conceptual wink at the brand’s tongue-in-cheek name. The typeface rounds out the brand’s friendly and honest personality.
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