2. Artificially carbonated soda water, made by Noyes Darling and first served at the Tontine Coffee House in 1809, became a serious industry in the thirties, with the arrival of Englishman John Matthews, whose factory at First Avenue and 26th Street became the nation’s leading plant for production of soda water, bottles, glasses, and designs for soda fountains. Natural effervescent mineral water, discovered in upstate New York in the 1780s, was also popular; it was known as seltzer, after Sellers, a village in Prussia associated with the drink.