John Butman is an author, editor, and collaborative writer whose work has appeared in the Harvard Business Review, The Nation, and other publications and has been featured in the New York Times, The Economist, and media venues around the world. His previous books include Trading Up: The New American Luxury, a BusinessWeek bestseller, and Breaking Out: How to Build Influence in a World of Competing Ideas.
Simon Targett is a writer, historian, and corporate communications adviser. He holds a PhD in history from Cambridge University and has written on British history for various publications. An award-winning journalist, he worked for the Financial Times for twelve years, serving variously as features editor, the editor of FT.com, and the editor of supplements and special reports. He subsequently became global editor in chief of The Boston Consulting Group.