Appendix

HIGHLIGHTS OF CBS NEWS

1930

PAUL W. WHITE joins CBS and is named News Editor.

1931

CBS’s experimental television station presented Bill Schudt’s Going to Press, an interview show with correspondents, columnists, and editors. This was the first regular series of new programs on television and the first regularly scheduled program to be simulcast on radio and television.

1933

PAUL WHITE organized Columbia News Service, the first network news-gathering service.

1938

CBS pioneered the first multiple news roundup from foreign capitals in its coverage of the Nazi invasion of Austria. Edward R. Murrow reported from Vienna, William L. Shirer from London, and other newsmen from Paris, Berlin, and Rome.

CBS covered the Munich crisis, and as World War II approached, CBS listeners were served by a staff which grew to include, Elmer Davis, Albert Warner, Eric Sevareid, Winston Burdett, Charles Collingwood. Bill Downs, Joseph C. Harsch, Richard C. Hottelet, Quincy Howe, and Howard K. Smith.

1941

On July 1, CBS Television resumed with the first up-to-minute, visualized news service.

CBS station WCBW, went on the air with a nine-hour broadcast on the attack on Pearl Harbor, which was the first television news instant special.

1945

A CBS newsman was the only American broadcaster present at three of the five decisive enemy surrenders to the Allies.

At the war’s end, six hundred radio editors selected CBS as the network which had performed the “Best News Job in Radio” in its coverage of V-E Day, V-J Day, the Japanese surrender, and the death of Franklin D. Roosevelt.

PAUL WHITE resigned from CBS and EDWARD R. MURROW was appointed Vice President and Director of Public Affairs.

1946

EDWARD R. MURROW appointed WELLS CHURCH as Director of News Broadcasts encompassing both radio and television.

1947

The creation of the Documentary Unit to give extraordinary research and preparation to special programs dealing with subjects of major public importance and interest was recognized by both critics and listeners as one of the most promising new developments in American radio.

On July 17, EDWARD R. MURROW resigned as Vice President and Director of Public Affairs to resume broadcasts.

1948

EDMUND CHESTER was appointed Director of News, Special Events and Sports for the CBS Television Network. CBS-TV News with DOUGLAS EDWARDS, the first regularly scheduled television network news program, began on May 3.

In November, CBS presented on television its first full coverage of presidential election returns.

1949

Radio and television public affairs were integrated under DAVIDSON TAYLOR as Vice President and Director of Public Affairs.

Radio and television news and special events were integrated under Edmund Chester as Director of CBS News. SIG MICKELSON was appointed Director of the CBS Division of Discussion.

Foreign correspondents were equipped, by means of portable newsreel cameras, to add film to their tape commentaries.

CBS was granted exclusive television rights to the sessions of the United Nations General Assembly at Flushing Meadow and televised the deliberations for three hours a day from November 7 until early December.

1951

Radio and television news operations were separated into distinct departments: television network news and public events headed by Sig Mickelson, and its radio counterpart headed by Edmund Chester.

On November 18, See It Now, hosted by Edward R. Murrow, premiered featuring the first coast-to-coast transmission between New York and San Francisco. The series continued until July 1958.

1953

February 1 marked the first television broadcast of You Are There, a series of dramatic re-enactments of historic events with CBS newscasters giving “on-the-spot” reports.

1954

The News and Public Affairs departments of CBS Radio and CBS Television were integrated as one department with Mr. Mickelson as Vice President of CBS and General Manager of CBS News.

On March 9, Senator Joseph McCarthy was the subject of a half-hour broadcast of See It Now. Senator McCarthy, offered the opportunity to reply, did so on See It Now on April 6. On April 22, the Army-McCarthy hearings began.

By November, CBS Television and Radio introduced Face the Nation, an interview broadcast with individuals close to recent news events. On the first broadcast on November 7, the guest was Senator Joseph McCarthy. The interview took place just two days before the Senate began ten days of debate ending in a vote to condemn Senator McCarthy.

CBS supplemented its regular schedule of Public Affairs programs with a number of special broadcasts that made it possible for families across America to witness many historic events that occurred during 1954—televised summaries of the Army-McCarthy hearings, the first cabinet meeting ever televised, and the President’s State of the Union Message.

1957

Soviet Premier Nikita Khrushchev was interviewed on Face the Nation, the first time on television in any country.

On April 8, the CBS Morning News began on television with Richard C. Hottelet. The broadcast has since been anchored by such correspondents as Harry Reasoner (1961–63), Mike Wallace (1963–66), Joseph Benti (1966–70), John Hart (1970–73), Hughes Rudd (1973–75), and Hughes Rudd and Bruce Morton (1975–77), Lesley Stahl and Hughes Rudd (October 3, 1977–October 28, 1977), Lesley Stahl and Richard Threlkeld (October 31, 1977–Present).

The Twentieth Century, a highly acclaimed news broadcast profiling the people of our time, premiered on October 20 with a special hour-long program paying tribute to Sir Winston Churchill.

1959

In October, CBS News was made a full division of the corporation, with Sig Mickelson as President.

On October 27, CBS News presented the first broadcast of CBS Reports. Through the years, CBS Reports has offered to its audience such outstanding, in-depth reports as:

Harvest of Shame	1960
The Volga	1966
Hunger in America	1968
The Selling of the Pentagon	1971
Justice in America (Parts 1–3)	1971
Castro, Cuba and the U.S.A.	1974
The American Way of Cancer	1975
The Americans Assassins (Parts 1–4)	1975/76
The Fire Next Door	1977
The Battle of South Africa	1978

1960

By 1960, CBS News had established a regular news bureau in major foreign cities including London, Paris, Rome, Bonn, Tokyo, Moscow and Beirut.

1961

In February, RICHARD S. SALANT was appointed President of CBS News.

1962

CBS announced the formation of six domestic news bureaus: New York City for the Northeast, Chicago in the Midwest, Washington, D.C., in the Mid-Atlantic, Atlanta in the South, Dallas in the Southwest and Los Angeles covering the West Coast, Hawaii and Alaska.

With the launching of the “Early Bird” satellite, CBS was first in the regularly scheduled use of satellite television for news.

CBS News announced the formation of the CBS News Election Unit, the first year-round political reporting organization in network television.

In April, WALTER CRONKITE became the anchorman of the CBS Evening News.

1963

The CBS Evening News with Walter Cronkite was expanded to a half-hour broadcast on September 2.

1964

RICHARD SALANT left CBS News to become Special Assistant to the President of CBS and CBS Vice President, Corporate Affairs.

FRED FRIENDLY was named President of CBS News.

1965

On March 1, CBS News presented T-Minus 4 Years, 9 Months and 30 Days, a one-hour news special from five key space centers in the U.S., the first in a series of videotaped broadcasts introducing a new approach to broadcast journalism.

1966

In February, RICHARD SALANT returned to CBS News as Acting President; and in April, he was formally appointed President of CBS News.

1967

The Twenty-First Century began on CBS as a series of broadcasts devoted to scientific and environmental subjects.

1968

60 Minutes began September 24. Its magazine format enabled CBS News to treat subjects in greater depth than do daily news broadcasts. It has won virtually every major award in television news reporting and has received critical acclaim for its hard-hitting investigative reports and exclusive interviews.

1969

WALTER CRONKITE anchored CBS’s extensive coverage of man’s first landing on the moon, narrating the historic event continuously for eighteen hours and then, after a six-hour nap, returned for another nine hours. On March 31, the CBS Morning News was expanded to become network television’s first one-hour news broadcast.

1971

In September, CBS News began to broadcast In the News, two-and-one-half-minute segments every half hour on Saturday mornings, designed to explain current events to school-age viewers.

1974

On May 2, CBS News began Magazine, the daytime series for women. Because of its success, in 1977, this series was given a regular time slot, the first Thursday of each month.

By August, CBS News was involved in all aspects of electronic news gathering, adopting the use of Ikegami portable, hand-held color television cameras and Sony battery-operated 54-inch videotape recorders. This news-gathering unit enabled coverage of events at any location on short notice.

1976

CBS News honored the nation’s bicentennial with a sixteen-hour broadcast, In Celebration of Us, anchored by WALTER CRONKITE and described as the most extensive coverage of any single day since man landed on the moon in 1969.

1977

On March 5, President Carter took part in a two-hour nationwide call-in radio broadcast, which was suggested to him by CBS News.

In June, CBS News went all electronic in its domestic bureaus.

On August 31, CBS News broadcast Energy: The Facts . . . The Fears . . . The Future; it was the first in-depth look at this vital subject on network television.

On November 14, WALTER CRONKITE conducted interviews by satellite with President Anwar Sadat of Egypt and Prime Minister Menachim Begin of Israel, which led to the historic visit of the President of Egypt to Israel and the subsequent Middle East peace talks.

1978

WILLIAM A. LEONARD, veteran newscaster, was named to succeed RICHABD S. SALANT as President of CBS News in 1979.

Your Turn: Letters to CBS News—CBS News series that is television’s answer to newspapers’ letters to the editor—first went on the air, February 5.

On August 22, 23, and 24, Is Anyone Out There Learning?: A Report Card on American Public Education, was broadcast as a three-hour special, one hour each night.

On September 16, CBS News inaugurated its unique children’s broadcast, 30 Minutes.

HIGHLIGHTS OF CBS TELEVISION

1931	WILLIAM SCHUDT, JR., Director of Television Programs Experimental station in New York City, W2XAB, was opened. Inaugural broadcast, July 21, 10:15-11:00 P.M. with Mayor James J. Walker, Kate Smith, the Boswell Sisters, George Gershwin, etc. CBS was the first broadcaster in New York to have a schedule of regular television programs for more than a year.
1933–38	GILBERT SELDES, Experimental Television Director, September 1937. CBS worked on the technical aspects of television before resuming television broadcasting.
1939	Studio equipment for television broadcasting in New York was installed in the Grand Central Terminal Building and transmitters in the Chrysler Tower.
1940	Color television was first broadcast in August from the CBS transmitter at the top of the Chrysler Building and received in the CBS building at 485 Madison Avenue.
1941	On July 1, a black-and white television program service of fifteen hours a week began over the New York station WCBW. News was a regular feature of the schedule.
1942–43	War research took priority in television laboratories. The loss of personnel to World War II and the inability to replace equipment forced CBS Television to decrease its broadcast schedule to four hours a week.
1944	Starting May 5, CBS broadcast twice weekly “live” television programs over its New York station WCBW. CBS made use of technological improvements realized during the war so that bigger and better television pictures would result.
1945	By the end of the year, WCBW was broadcasting four hours of television per week. Our television research engineers worked on the development of color television in the ultra-high frequencies. This culminated in actual broadcast transmission and reception of high-definition, full-color television pictures. In July, CBS offered its television facilities and personnel to its clients to develop commercial programs and to test typical viewer preferences before and after the broadcasts.
1946	The first television advertising rate card was issued by WCBS-TV (formerly WCBW), New York. Sports broadcasts came to the fore in 1946; college football games, ice hockey games, the National Horse Show and basketball tourneys from Madison Square Garden were televised. CBS filed a petition with the FCC in September requesting the establishment of engineering standards and commercial status for color television. At a hearing before the FCC in December, CBS requested that color television in the ultra-high frequencies be established commercially on an equal basis with black-and-white television.
1947	The FCC denied CBS’s petition to authorize the operation of commercial color-television stations in the ultra-high frequencies. Studio One, an outstanding dramatic series, had its premiere, April 29. Sports events included the World Series baseball games between the New York Yankees and the Brooklyn Dodgers.
1948	The CBS Television Network was formed, with WCAU-TV, Philadelphia as the first television affiliate. Within the year there were thirty affiliate stations. On March 20, the CBS Television Network broadcast the Philadelphia Symphony Orchestra with Eugene Ormandy, the first symphony orchestra to be televised. Plans were announced for the construction of the largest and most modern television studios in the world in the Grand Central Terminal Building, New York City. Tonight on Broadway premiered April 6, with excerpts from Mister Roberts. Other productions on this series were High Button Shoes and The Heiress. We the People (6/1/48) began on CBS Television as the first regularly scheduled network program series simulcast. ED SULLIVAN’s Toast of the Town, a series which ran for twenty-three years, premiered June 20.
1949	DAVIDSON TAYLOR, Vice President and Director of Public Affairs (Radio and Television) 12/24/45–12/30/49. HUBBELL ROBINSON, JR., Vice President in Charge of Network Programs (Radio and Television) 12/30/49–7/30/51. The Goldbergs started January 17 on CBS Television. Studio One presented its full-hour version of Julius Caesar in modern dress. Mama, a series based on the play I Remember Mama had its premiere July 1. The CBS color television system was used to show operations and clinical demonstrations to delegates attending the American Medical Association Convention in Atlantic City. CBS presented its color television system before the FCC during open hearings on color television and TV frequency allocation. CBS demonstrated its system of color television before the FCC in October and November in an attempt to gain authorization of its system. The sessions of the United Nations General Assembly were seen daily (11 A.M.–1 P.M.; 3–4 P.M.) from early November into early December.
1950	The Garry Moore Show started on television June 26 and ran for seventeen years. Carol Burnett was discovered on this show. George Burns and Gracie Allen began their first regular television series, October 12. Jack Benny starred in his first CBS Television broadcast, October 28. FCC adopted the CBS color television system for commercial broadcasts. The FCC’s decision for the adoption of the CBS color television standards was upheld by a federal district court in Chicago.
1951	J. L. VAN VOLKENBURG, President, CBS Television Division, 7/16/51–12/31/56. HUBBELL ROBINSON, JR., Vice President and Director of Network Programs (TV only), 7/30/51–3/19/56. HARRY S. ACKERMAN, Vice President in Charge of Network Programs, Hollywood, 6/13/51–6/1/55. The United States Supreme Court upheld the FCC’s decision in favor of CBS’s color television system. CBS Television Division was established on July 16 as part of the administrative reorganization of the company. CBS Television began exclusive daily coverage of the United Nations General Assembly sessions in Paris. I Love Lucy with Lucille Ball and Desi Arnaz had its premiere broadcast October 15.
1952	CBS Television completed construction of Television City, Hollywood, the first fully self-contained production unit. Omnibus produced weekly by the TV-Radio Workshop of the Ford Foundation made its debut November 9. Arthur Godfrey and His Friends, I Love Lucy, Our Miss Brooks, Toast of the Town, What’s My Line? continued in popularity.
1953	Person to Person, with Edward R. Murrow as interviewer, premiered October 2 with Roy Campanella and Leopold Stokowski as the guests. The CBS Production Center (now Broadcast Center) in New York City was put into full operation after much renovation. CBS Television maintained its program popularity with shows such as Herb Shriner’s Two for the Money, Life with Father, My Favorite Husband, My Friend Irma, and The Red Skelton Hour. Television City in Hollywood marks its first full year of operation. The FCC reversed its previous decision and adopted the National Television System Committee standards for color broadcasting. CBS Television was on the air within an hour after the announcement with a color program using the new standards.
1954	CBS Editorial by DR. FRANK STANTON, CBS President, sought support from viewers for radio and television to have the same opportunity as other branches of the press to cover congressional hearings. This was the first editorial to be delivered by a national network. Twenty-three new entertainment series were introduced, including Climax!, December Bride, Father Knows Best, Lassie, General Electric Theater. The Jack Benny Program premièred as a regular series October 3. The Kentucky Derby, The Preakness, The Belmont Stakes were among the exclusive sports broadcasts.
1955	HARRY G. OMMERLE, Vice President in Charge of Network Programs, New York (reporting to H. Robinson, Jr.), 5/31/55–3/26/58. ALFRED J. SCALPONE, Vice President in Charge of Network Programs, Hollywood (reporting to H. Robinson, Jr.), 7/1/55–4/3/58. The 64,000 Question attracted the largest audience for a regularly scheduled program. Ford Star Jubilee television broadcasts in color were: The Judy Garland Show, The Caine Mutiny Court Martial, I Hear America Singing, and Together with Music (Noel Coward and Mary Martin). Gunsmoke premièred September 10 and continued for twenty years. Captain Kangaroo had its first broadcast on October 3, and is still continuing. Other programs making their debuts were: Alfred Hitchcock Presents, the Bob Cummings Show, The Honeymooners, the Phil Silvers Show, and United States Steel Hour. Sports broadcasts included exclusive coverage of the Orange and Gator Bowl Games, intercollegiate football games; major league baseball games; The Kentucky Derby, The Preakness and The Belmont Stakes.
1956	HUBBELL ROBINSON, JR., Executive Vice President overseeing all program area, 3/18/56–5/26/59. CBS Television averaged one color broadcast per day this year. CBS was the first network to acquire and use the Ampex videotape recorder system to record television pictures and sound on a single magnetic tape, enabling a faster rebroadcast of television programs with better quality. Playhouse 90 was the first hour-and-a-half dramatic series to be broadcast on a regular weekly basis. Outstanding dramas of its first season included: Requiem for a Heavyweight, Forbidden Area, Sizeman and Son, Rendezvous in Black, Heritage of Anger, Eloise and The Family Nobody Wanted.
1957	MERLE S. JONES, President, CBS Television Division, 1/1/57–3/11/58. New series included: the Danny Thomas Show, Have Gun—Will Travel, The Lucille Ball–Desi Arnaz Show, Richard Diamond, Private Detective, Cinderella, and the Edsel Show. More on-the-spot coverage of sports was broadcast by the CBS Television Network than during any previous year.
1958	LOUIS G. COWAN, President, CBS Television Network Division, 3/12/58–12/8/59. HARRY G. OMMERLE, Vice President in Charge of Network Programs (reporting to H. Robinson, Jr.), 3/25/58–8/10/59. MICHAEL DANN, Vice President in Charge of Network Programs, New York (reporting to H. Ommerle), 3/25/58–3/11/63. The Du Pont Show of the Month dramas were The Bridge of San Luis Rey, A Tale of Two Cities, Wuthering Heights, Harvey, The Member of the Wedding, The Count of Monte Cristo, and The Hasty Heart. New York Philharmonic Young People’s Concerts with Leonard Bernstein premiered January 18.
1959	JAMES T. AUBREY, JR., President, CBS Television Network, 12/8/59–3/1/65. Outstanding dramatic television broadcasts included Playhouse 90 presenting For Whom the Bell Tolls, The Wings of the Dove, Misalliance, A Child of Our Time, and Made in Japan. Du Pont Show of the Month offered What Every Woman Knows, The Human Comedy, Billy Budd, The Fallen Idol, Oliver Twist and The Browning Version. More people saw The Old Vic Company perform Hamlet on CBS than had ever seen it on the stage. Rod Serling’s Twilight Zone premiered October 2. The CBS Television Workshop was established to develop professional writers, actors and directors for television through seminars and a weekly hour of network time for experimental programs.
1960	HUNT STROMBERG, JR., Vice President, Program Development, Hollywood, 11/60–3/64. The Fabulous Fifties, an entertainment special, featured Julie Andrews, Shelley Berman, Betty Comden and Adolph Green, Jackie Gleason, Rex Harrison, Mike Nichols and Elaine May, Eric Sevareid, and Dick Van Dyke. Danny Kaye appeared in his first entertainment special, October 30. Fifty-seven entertainment specials were broadcast this year.
1961	JOHN T. REYNOLDS, Vice President and General Manager, Network Programs, Hollywood (reporting to Guy della Cioppa) 9/5/61–3/7/62. The CBS Sports Department became a part of the CBS Television Network. Thirty-seven entertainment specials were broadcast, including the Gershwin Years, Victor Borge’s Twentieth Anniversary Show, Carnegie Hall Salutes Jack Benny, and Danny Kaye in a comedy special. The Power and the Glory, a dramatic special, was hailed by one critic as “the year’s most searching and significant television drama. Daytime audiences grew to a new record high. Password was one of the new popular daytime shows.
1962	HUBBELL ROBINSON, JR., returned 3/12/62–3/11/63 as Senior Vice President, Programs. JOHN T. REYNOLDS, Senior Vice President, Hollywood, 3/7/62–2/9/66. The Beverly Hillbillies premièred September 29. Julie and Carol at Carnegie Hall was broadcast June 11. The opening of Lincoln Center for the Performing Arts in New York, September 23, was televised nationally. Captain Kangaroo, The Adventures of Rin Tin Tin, Dennis the Menace, G. E. College Bowl, and Mister Ed were some of the children’s shows. In sports, CBS Television Network obtained the broadcast rights to both NFL professional and NCAA college football games. This was a first.
1963	MICHAEL H. DANN, Vice President, Programs, 3/11/63–7/11/66. Eastside/Westside with George C. Scott had its premiere September 23. Petticoat Junction and My Favorite Martian were two new comedy series. Henrik Ibsen’s Hedda Gabler with Ingrid Bergman, Sir Michael Redgrave, Sir Ralph Richardson, and Trevor Howard was one of the year’s outstanding specials. In the daytime schedule As the World Turns and The Edge of Night each reached its 2,000th broadcast, having been on the air eight years.
1964	BRUCE LANSBURY, Vice President, Programs, New York, 9/23/64–6/28/65. HUNT STROMBERG, JR., Vice President, Programs, Hollywood, 3/64–3/4/65. New comedies such as Gomer Pyle USMC, Gilligan’s Island, and The Munsters were added to the schedule. The Jackie Gleason Show started its third season from Florida, its point of origination from then on. Once Upon a Mattress with Carol Burnett premiered June 3. CBS Television Network broadcast more sports events than any other network.
1965	JOHN A. SCHNEIDER, President, CBS Television Network, 3/1/65–2/9/66. PERRY LAFFERTY, Vice President, Programs, Hollywood, 4/12/65–4/29/76. IRWIN SEGELSTEIN, Vice President, Programs, New York, 6/28/65–9/8/70. Fifty per cent of the CBS network regular nighttime schedule was broadcast in color. The CBS Thursday Night Movies was added to the regular network schedule. New broadcasts added to the network television schedule were Hogan’s Heroes, Green Acres, The Wild, Wild West and Lost in Space. Gian Carlo Menotti’s opera, Martin’s Lie made its American première on the CBS Television Network. The National Geographic Specials began September 10 and continued to April 12, 1973. A Charlie Brown Christmas, December 9, was the first Charles Schulz animated cartoon special.
1966	JOHN A. SCHNEIDER, President of newly created CBS Broadcast Group, 2/9/66–2/17/69. JOHN T. REYNOLDS, President, CBS Television Network, 2/9/66–12/15/66. THOMAS H. DAWSON, President, CBS Television Network, 12/15/66–2/14/69. MICHAEL H. DANN, Senior Vice President, Programs, 7/11/66–6/22/70. FRED SILVERMAN, Vice President, Daytime Programs, 7/18/66–6/23/70. Entertainment specials continued to be a big item on the network schedule. Among these were Arthur Miller’s Death of a Salesman, Tennessee Williams’ The Glass Menagerie, Carol + 2 with Carol Burnett, Lucille Ball and Zero Mostel, and An Evening with Carol Channing. Mission Impossible premièred September 17. Dr. Seuss: How the Grinch Stole Christmas, December 18, was the first of these children’s specials.
1967	ALAN WAGNER, Vice President, Program Development, Hollywood, 10/4/67–9/8/70. ROBERT B. HOAG, Vice President, Program Administration, 10/4/67–9/8/70. Two new series, Carol Burnett Show and Gentle Ben were added to the network schedule. CBS Playhouse was established to find new writing talent. The dramas shown were The Final War of Ollie Winter by Ronald Ribman, Do Not Go Gentle into That Good Night by Loring Mandel, and Dear Friends by Reginald Rose. Specials broadcast were: Hal Holbrook’s Mark Twain Tonight, The Crucible, The Don Knotts Show.
1968	Vladimir Horowitz: A Television Concert at Carnegie Hall, September 22 was his first television recital. From Chekhov, with Love, starring John Gielgud, Dame Peggy Ashcroft, Wendy Hiller, and Dorothy Tutin, was broadcast on September 11. CBS Playhouse produced four original plays: The People Next Door by J. P. Miller, My Father and My Mother by Robert Crean, Secrets by Tad Mosel, and Saturday Adoption by Ron Cowen. Hawaii Five-O premièred September 26.
1969	RICHARD W. JENCKS, President, CBS Broadcast Group, 2/17/69–7/20/71. ROBERT D. WOOD, President, CBS Television Network, 2/17/69–4/4/76. FRED SILVERMAN, added responsibilities of long-range nighttime program planning, 4/18/69–2/4/70. CBS Playhouse: Appalachian Autumn by Earl Hamner, Sadbird by George Bellak, Shadow Game by Loring Mandel, and The Experiment by Ellen M. Violett. A special marking the 100th anniversary of the Museum of Natural History, The Natural History of Our World: The Time of Man, was broadcast September 18. Juilliard Comes to Lincoln Center, A Dedication Concert was broadcast October 26. CBS Children’s Hour, a Saturday daytime broadcast, premiered with J.T., December 13 and was repeated in prime evening time on December 22.
1970	FRED SILVERMAN, Vice President, Program Planning and Development, New York, 2/4/70–6/23/70 (continued to supervise daytime program schedule); Vice President, Programs, 6/23/70–5/23/75. IRWIN SEGELSTEIN, Vice President, Program Administration, 9/8/70–5/29/75. ALAN WAGNER, Vice President, Program Development for the Network, 9/8/70–11/22/72. PAUL RAUCH, Vice President, Programs, New York, 9/8/70–8/2/71. Jackie Gleason Christmas Special, Sol Hurok Presents–Part IV (David Oistrak and Sviatoslav Richter), The CBS Thanksgiving Parade Jubilee, A Connecticut Yankee in King Arthur’s Court were one-time specials. The Mary Tyler Moore Show premiered September 19. The Children’s Hour continued with Summer Is Forever and Toby.
1971	JOHN A. SCHNEIDER, President, CBS Broadcast Group, 7/20/71–10/17/77. A drastic overhaul in the network schedule was necessitated by the prime time access rule. (Restricted stations in top fifty markets from using more than three hours in prime time of network programming a night.) Appointment with Destiny, a series of seven one-hour drama specials, premi–red November 19. All in the Family had its first broadcast January 12. A special, The Homecoming (12/19/71), starring Patricia Neal was said to have inspired the series, The Waltons. Beethoven’s Birthday: A Celebration in Vienna with Leonard Bernstein was televised December 24. Three musical specials were: The Doris Maryanne Kapplehoff (Doris Day) Special, Julie and Carol at Lincoln Center and The Burt Bacharach Special.
1972	B. DONALD (BUD) GRANT, Vice President, Daytime Programs, 1/10/72–4/19/76. New series added this year to the network schedule were: Maude, The Waltons, M*A*S*H, and the Bob Newhart Show. Bill Cosby’s Fat Albert and the Cosby Kids was added to the children’s Saturday morning schedule. Salute to a Cockeyed Optimist: Oscar Hammerstein II was broadcast July 3. A five-part series about Leonardo Da Vinci was televised (8/13/72–9/10/72).
1973	Barnaby Jones and Kojak were new series on the network schedule. Among the specials were: Much Ado About Nothing and Sticks and Bones, both produced by Joseph Papp. Famous Classic Tales’ broadcast The Count of Monte Cristo (9/23/73) started a series of animated specials for children which continued to September 30, 1978. The General Electric Theater premièred December 18 with I Heard the Owl Call My Name. CBS Festival of the Lively Arts for Young People presented two specials of note on its Saturday morning broadcasts: Dylan Thomas’ A Child’s Christmas in Wales, performed by the National Theatre for the Deaf, and Gilbert and Sullivan’s H.M.S. Pinafore. CBS Sports continued to schedule the Triple Crown, NFL football, and added the NBA Basketball.
1974	Rhoda was the new comedy series in the fall schedule. (Valerie Harper, the lead, had been in the Mary Tyler Moore Show.) The Autobiography of Miss Jane Pittman with Cicely Tyson became the outstanding television drama of the year. The General Electric Theater televised It’s Good to Be Alive and Tell Me Where It Hurts. Entertainment specials were: 6 Rooms Riv Vu, The Incredible Flight of the Snow Geese, and Applause. A Smithsonian Special: Monsters, Mysteries and Myths? was televised November 25. The first of the Benjamin Franklin series, The Ambassador, premièred November 21, and the second episode, The Whirlwind, on December 17. Bicentennial Minutes, descriptions of incidents in American history, started on July 4, 1974, and continued until July 4,1976.
1975	LEE CURRLIN, Vice President, Programs, 5/23/75–4/19/76. The Price Is Right, a game series, and the daytime serial, As the World Turns, were expanded to one hour. Queen of the Stardust Ballroom with Maureen Stapleton, Babe, a program portraying the life of Babe Didrikson Zaharias, Fear on Trial, a drama about Henry Faulk’s account of blacklisting, and In This House of Brede with Diana Bigg were outstanding dramas. Another Smithsonian Special: The Legendary Curse of the Hope Diamond was broadcast March 27.
1976	ROBERT J. WUSSLER, President, CBS Television Network, 4/11/76–10/17/77. B. DONALD (BUD) GRANT, Vice President, Programs, 4/19/76–10/17/77. WILLIAM SELF, Vice President, Programs, Hollywood, 4/29/76–10/3/77. Alice, a new situation comedy with Linda Lavin had its initial broadcast September 29. Some of the specials presented were: America Salutes Richard Rodgers: The Sound of Music, Sills and Burnett at the Met, The Bolshoi Ballet: Romeo and Juliet with Mary Tyler Moore as hostess, and CBS Salutes Lucy, the First 25 Years.
1977	GENE JANKOWSKI, President, CBS Broadcasting Group, 10/17/77– ROBERT A. DALY, President, CBS Entertainment Division, 10/17/77– JAMES H. ROSENFIELD, President, CBS Television Network Division, 10/17/77– ROBERT J. WUSSLER, President, CBS Sports Division, 10/17/77–4/15/78 (newly established). B. DONALD (BUD) GRANT, Vice President, Programs, CBS Entertainment Division, 10/17/77– Among the specials presented this year were: Carol Burnett Show—10th Anniversary, All in the Family—Edith’s 50th Birthday, The Lucille Ball Special and the George Burns One-Man Show. Dramatic specials on the network were: A Circle of Children, Something for Joey, The Amazing Howard Hughes and Minstrel Man. The Body Human: The Miracle Months by Vivian Moss was a unique broadcast tracing human development from conception to birth. The Winners, a monthly half-hour dramatic series for young viewers, featuring real-life experiences and the accomplishments of young men and women who have overcome their problems. Lou Grant with Ed Asner premièred September 20 as a one-hour series.
1978	The specials were: The Kraft 75th Anniversary, Julie Andrews: One Step into Spring, Gene Kelly: An American in Pasadena and A Special Evening with Carol Burnett (the last show of her series). The Paper Chase and Dallas were two new series. The CBS Television Network ranged from 268 to 277 affiliated stations.