One of National Public Radio’s Best Books of the Year
Winner of the American Book Award
Winner of an International Latino Book Award
“One of the most articulate rock memoirs ever.”
—Chris Willman, San Francisco Chronicle
“With its deep insight into the Mexican musician who usually lets his music speak for itself, this book is a Carlos Santana fan’s dream.… And his message seems to be as profound as the universe itself.”
—Felix Contreras, cohost of National Public Radio’s Alt.Latino, “NPR’s Best Books of 2014”
“Entertaining and enlightening.… Santana’s journey from obscurity and abject poverty to affluence and superstardom is expressed eloquently via an informal conversational style that captures the cadences of his speaking voice.”
—Charles Waring, MOJO Magazine
“In this frank and impassioned memoir, iconic, influential musician Santana, sixty-seven, known for fusing rock and Latin rhythms, weaves together the rhythmic, domestic, and spiritual dimensions of his career. Generously reflective and well-balanced.… Charismatic and soulful.… An appreciative and unpretentious chronicle, this is required reading for Santana fans and devotees of classic rock legends.”
—Kirkus Reviews
—Jim Farber, New York Daily News
“The Rock and Roll Hall of Fame guitarist’s book is perhaps the most musically generous of the fall’s memoirs. Santana doesn’t pull punches.”
—Brian Mansfield, USA Today
“Santana writes with the same searing intensity and blatant honesty displayed throughout his forty-five-year career in music.… The Universal Tone is a book examining a lifelong quest for knowledge and some sense of divinity.… Santana deals with both in the same unflinchingly honest and dignified tone.”
—Jeff Miers, Buffalo News
“A candid and stunning story.… Deeply honest and frank.”
—Robin Leach, Las Vegas Sun
“From Tijuana, Mexico, to Woodstock and beyond, legendary guitarist Santana spins a freewheeling ballad of his remarkable life.”
—Sarah Meyer, O, The Oprah Magazine
“The Universal Tone doesn’t follow the usual well-trodden path of other rock star tell-alls.… Santana sidesteps salaciousness for spirituality while taking readers through the touchstone moments of his remarkable life and career.”
—Joe Bosso, Music Radar
“The Universal Tone is every bit as tantalizing, succulent, and satisfying as the cactus fruit, roasted peanuts, and carne asada the author savored as a boy. And the sense memories peppering its pages are as frequent and visceral as the notes comprising his best guitar solos. Carlos doesn’t merely tell us about his past; he lets us hear, smell, and taste it, too.”
—Peter Roche, Cleveland Music Examiner