Jenn Herman: Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is a popular blogger on Instagram marketing, and her blog, Jenn’s Trends (www.jennstrends.com), has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking, Jenn provides tips, resources, and training for organizations of all sizes that need to structure their social media strategies.
Jenn has been featured in Inc., HuffPost, The Verge, CBS Radio L.A., Fox News, Yahoo! Finance, and numerous other podcasts and publications. She is the author of the self-published books The Ultimate Beginner’s Guide to Instagram and Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy, as well as Instagram For Business For Dummies (Wiley). Jenn’s Instagram username is @jenns_trends.
Eric Butow: Eric is the owner of Butow Communications Group (BCG) in Jackson, California. BCG offers website design, online marketing, and technical documentation services for businesses. He has written 31 computing and user experience books. His most recent books include and Samsung Gear S2 For Dummies (Wiley), Instagram For Business For Dummies (Wiley), and Pro iOS Security and Forensics (Apress).
When he’s not working in (and on) his business or writing books, you can find Eric enjoying time with his friends, walking around the historic Gold Rush town of Jackson, and helping his mother manage her infant and toddler day-care business. Eric’s Instagram username is @ericbutow.
Corey Walker: Corey is the owner of The Marketing Specialist in El Dorado Hills, California. The Marketing Specialist offers social media strategy, content, ad management, and analytics, with a concentrated passion for Instagram and Facebook. She has managed the social media accounts of hospitals, medical groups, real estate agents, online businesses, and publications. She is also coauthor of Instagram For Business For Dummies (Wiley).
When she’s not online, you can find Corey with her husband, cheering on her daughters at a volleyball tournament or a soccer game, or gathering with friends and neighbors for a night of good food and wine. Corey’s Instagram username is @coreycwalker.
To my daughter, who has taught me so many amazing things.
—Jenn Herman
To everyone who never stopped believing in me.
—Eric Butow
To my husband, Les, and daughters, Kendall and Cameryn.
—Corey Walker
We would like to thank the team of people who made this book happen. Our agent, Carole Jelen, was a huge help in getting this book off the ground. The team at Wiley, especially Executive Editor Steve Hayes, made this book possible. Hannah Partridge offered lots of useful suggestions as our technical editor. Our families and friends supported us through all our late-night writing sessions. And a final thanks to you, for buying this book and being a part of the Instagram community we love!
Publisher’s Acknowledgments
Executive Editor: Steven Hayes
Technical Editor: Hannah Partridge
Sr. Editorial Assistant: Cherie Case
Production Editor: Magesh Elangovan
Cover Image: © Tim Robberts/Getty Images