Index

5WH framework, 37, 38

Algorithm, 86, 106, 121, 122, 188

API, 131, 177, 181

best practice, i, 22, 23, 24, 25, 32, 43, 48, 80, 119, 122, 130, 134, 140, 149, 181

Bloom’s taxonomy, 38

Business Intelligence, 44, 99, 177, 181

change management, i, 24, 41, 109, 146, 148, 149, 153, 154, 159

Cross-validation, 120

dashboard, 40, 103, 112, 165, 167

Dashboard, 42, 182

Data Architecture, 128, 159, 183

data compliance, 24, 60, 91, 92, 95, 99, 100, 136, 158

data engineering, 3, 49, 50, 76, 79

Data Governance, 137, 178, 183

Data Integration, 48, 183

data lake, 49, 109, 110, 149

data lifecycle, iii, 20, 140, 150, 176

data monetization, 19, 22, 24, 124, 125, 126, 127, 128, 129, 131, 133, 134, 135

data product, 133, 134, 162, 164, 184

data quality, 75, 76, 142, 143, 175, 176

data science, 3, 50, 133, 184

data storytelling, i, 24, 145, 146, 147, 148, 149, 150, 152, 153, 154, 159

data warehouse, 49, 88, 109, 110, 149, 165, 183

database, 49, 58, 67, 68, 77, 88, 97, 112, 142, 164, 176, 181, 184, 187, 188, 189

descriptive analytics, 24, 102, 103, 104, 105, 106, 107, 110, 158, 165, 167

Digital Asset Management, 99, 177, 184

Embedded Analytics, 128, 131, 136, 159

enterprise, 36, 76, 175

Feature Engineering, 82, 85, 158, 185

Gartner, ii, 3, 6, 7, 75, 90, 101, 103, 114, 125, 134, 136, 144, 153, 181

hypothesis, 11, 38, 41, 51, 84, 185

intuition, 8, 9, 10, 11, 19, 38, 46, 85, 185

KPI, 39, 40, 42, 105, 112, 178, 186

Last Mile Analytics, 178, 186

Machine Learning, 116, 178, 186

MAD framework, 103, 104

master data, 7, 20, 59, 60, 108, 140, 142, 162, 176

Metadata, 64, 187

NPV, 152, 179

playbook, 23, 25, 173

predictive analytics, 7, 105, 115, 116, 117, 118, 124, 188

prescriptive analytics, 7, 13, 49, 106, 115, 117, 118, 119, 124, 165

questions, iii, 7, 9, 24, 28, 29, 30, 31, 32, 36, 37, 38, 39, 41, 102, 121, 123, 150, 151, 157, 162, 163, 164, 168, 171, 182

reference data, 59, 108, 140, 162

regression, 66, 86, 105, 116, 118, 121, 186

reports, 44, 61, 69, 95, 96, 102, 103, 106, 109, 110, 111, 112, 150, 165, 167

ROIC, 152

Sampling, 82, 83, 158

SoI, 131, 179, 189

SoR, 48, 131, 179, 189

SQL, 88, 109, 110, 179, 188, 189

standards, 142, 175

structured data, 58, 70

SVM, 121, 179, 188

text analytics, 70, 71

transactional data, 20, 59, 60, 68, 75, 108, 129, 162, 176, 187, 188

unstructured data, 58, 69, 70, 71, 99, 183

value, i, ii, iii, 8, 14, 15, 16, 20, 21, 22, 23, 24, 25, 27, 29, 31, 38, 42, 44, 47, 53, 62, 67, 71, 72, 74, 78, 81, 86, 90, 95, 102, 105, 106, 108, 118, 125, 128, 129, 131, 133, 134, 135, 136, 147, 151, 152, 158, 161, 162, 163, 175, 178, 184, 185, 186

visualization, 3, 7, 49, 50, 110, 146, 165, 184

WACC, 123, 152, 180

what-if scenarios, 118, 119, 122, 158