‘But when we look round on the vast multitude of writers who, to all seeming, deliberately aim at failure, who take every precaution in favour of failure that untutored inexperience can suggest, it becomes plain that education in ill-success, is really a popular want. In the following remarks some broad general principles, making disaster almost inevitable, will first be offered, and then special methods of failing in all special departments of letters will be ungrudgingly communicated.’
ANDREW LANG, How to Fail in Literature, 1890