Dedicated to the extraordinary Marketing educators and practitioners in the Asian region who continue to inspire marketing thinking; and to my wife and friend, Shahnaz, for her unconditional support of our endeavor to bring strategic marketing management in Asia to the reader.

— Syed Saad Andaleeb

Dedicated to all who have come into my life and inspired, touched, and illuminated it with positive energy. And to Nazmun, my wife, and Tasnia and Abid, my children, who stood by with love and caring which inspired me to work on this book to help create a better world for future generations!

— Khalid Hasan

The Editors and the Publisher express with deepest and heartfelt condolences that Professor Uditha Liyanage passed away recently. Our thoughts and prayers are with him and his loving family.