STRATEGIC MARKETING MANAGEMENT IN ASIA

Case Studies and Lessons across Industries

FOREWORD BY

JAIDEEP PRABHU

University of Cambridge, UK

ENDORSEMENTS BY

JAGDISH SHETH

Emory University, USA

KASTURI RANGAN

Harvard Business School, USA

ABDUL MANNAN

University Grants Commission, Bangladesh

EDITED BY

SYED SAAD ANDALEEB

Pennsylvania State University, USA; BRAC University, Bangladesh

KHALID HASAN

The Nielsen Company; ResInt Canada

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United Kingdom – North America – Japan
India – Malaysia – China