Acknowledgments
The individuals I interviewed for this book were forthcoming, honest, realistic, and ultimately optimistic in their appraisal of design thinking in organizations. For reasons of space, not all were quoted in the book, though their contributions were nonetheless invaluable in helping shape my ideas. I am deeply indebted to Alex Ryan, Barb Korol, Mei Huang, and Wayne Crosby at Alberta CoLab; Jess Roberts at University of Minnesota College of Design; John Body, formerly at the Australian Tax Office, at ThinkPlace; Chris Ferguson at Bridgeable; Brandon Riddell at Canadian Tire; Craig Haney and Chris Plunkett at Communitech; Philip Rubel and Mikal Hallstrup at DesignIt; Ronna Chisolm at Dossier Creative; Mathew Chow, David Aycan, and Deb DeVries at IDEO; Joe Gerber and Dan Elitzer at IDEO CoLab; Xavier Debane and Rocky Jain at Manulife; Christian Bason, Jakob Schjørring, and Thomas Prehn at MindLab; Holly O’Driscoll and Cindy Tripp at Procter & Gamble; Mark Leung and Mihnea Galeteanu at Rotman; Judy Mellett, Chelsea Omel, Markus Grupp, Patrick Bach, and the Service Design team at TELUS; Brian Zubert at Thomson Reuters; Frido Smulders at TU Delft; Anna Kindler at the University of British Columbia; Wendy Mayer at Pfizer, and to several others who prefer to remain anonymous. Earlier interviews with experts, including Tim Brown, Jane Fulton Suri, Jim Hackett, David Kelley, Larry Keeley, Vijay Kumar, Roger Martin, Whitney Mortimer, Donald Norman, Moura Quayle, Diego Rodriguez, and Patrick Whitney, helped me understand the nature of design thinking and its application. I am especially grateful to both Roger Martin and Patrick Whitney, who have been guiding lights in my design journey. Simon Dunne and Carol Ann Courneya reviewed an early draft and provided extremely helpful comments, as did two anonymous reviewers. Patrick Ho and the Railyard team at Dossier did wonderful work on cover designs. Finally, I owe special thanks to Brad Buie, at University of Victoria, for research support and insightful comments on several drafts; and to Jennifer DiDomenico, Manager, Social Sciences Acquisitions at University of Toronto Press, who could be counted on to provide much-needed clarity and helpful suggestions throughout.