Sorry Spock, Emotions Drive Business

Proving the Value of Creative Ideas with Science

© 2019 Adam W. Morgan

All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, scanning, or other—except for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

Published in New York, New York, by Morgan James Publishing. Morgan James is a trademark of Morgan James, LLC. www.MorganJamesPublishing.com

ISBN 9781642790719 paperback

ISBN 9781642790726 eBook

Library of Congress Control Number: 2018942591

Cover Design by:

Magdiel Lopez

Interior Design by:

Christopher Kirk

www.GFSstudio.com

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