Since the late seventies, Arnold had changed his agent, his house, his dress style, and his social ambience—everything but Maria. "When I was traveling back and forth, and going here and there, people used to say, 'I can't believe Arnold lets you do that,'" said Maria. "My whole example was my father, a man who not only let my mother 'do it' but encouraged her to do it. As I became kind of more aware, I realized that that wasn't really the norm. Most husbands didn't want their wives out conquering the world."
Arnold had always wanted a traditional, stay-at-home wife, but his girlfriend was an ambitious, driven woman who cared about her career as much as he cared about his. What he gained was her sophisticated sense of the world of power and politics and just how things worked in the world. In that respect, Maria was far wiser than Arnold. As shrewdly as he had learned to disguise it, he still had not shaken free of his provincial roots. Maria, just like her mother, could be a merciless goad, picking away at Arnold's supposed foibles. But it was Eunice who, as Arnold saw it, was one of the keys to predicting how Maria would be as a wife and mother. He saw the emotional energy that Eunice put into her children, and he figured that Maria would do the same.
As the years went by, Maria's career and work schedule had only increased, and she was gone much of the time. She had moved on from PM Magazine to become a junior reporter for the low-rated CBS Morning News and by the spring of 1985 occasionally flew back to New York to cohost the troubled program. There was even talk that if the much-derided Phyllis George left the show, Maria might have a shot at being a regular host.
For years Arnold had said privately that he would marry Maria one day, but that day had always been out there far in the future. "Maria fell for him and was in love with him," said one close observer. "She was getting older, and she couldn't be in that position forever. He went out and saw other people. I
think he valued her. He appreciated where she came from. He had to make a decision. Am I going to have this or not.^"
Maria says that Arnold asked her twice to marry him before she said yes. In the late spring of 1985, Lorimer was visiting Arnold in Los Angeles. It was about midnight and the two friends were relaxing in the Jacuzzi. Lorimer was twenty years older than thirty-seven-year-old Arnold. His friend was a man whose judgment Arnold trusted on all sorts of levels.
"Arnold, you've been going with this girl now for eight years," Lorimer said. "The relationship has stood the test of time. She has a career, you have a career; you're very successful, and nobody could accuse you of marrying the girl for her money. You don't need anybody's money. You don't have to work for the rest of your life. But you've got to experience all of life's processes. And that means marriage, stable home, children, and grandchildren. You've got to make the move and ask her to marry you."
"Yeah, yeah, thanks," Arnold said, and they went on to talk of other things, as if he had dismissed his friend's advice. However, Lorimer had approached the matter in the only way that would have caught Arnold's attention. It was not about being fair to Maria and all the years she had been waiting for him. It was not about looking like a solid citizen, especially if he intended to run for office one day. It was about Arnold's experiencing life to its fullest. His fear had always been that marriage would wall in his life and close down his future, and here Lorimer was telling him just the opposite. If he wanted to live life at its deepest, he had to get married.
In August, Arnold and Maria flew to Austria to visit his native village. Going back to Thai was a way to place his boots solidly on the earth, to sense not only how far he had gone but how much he remained. He rented one of the boats on the shore of the tiny Thalersee and rowed out into the middle of the lake. And there he asked Maria to marry him, and there she said yes.
The couple had barely returned to the United States when CBS offered Maria the coveted position of cohosting CBS Morning News with Forrest Sawyer. Her professional dream was to be the cohost of a network morning show, but her personal dream was to marr\' Arnold. Accepting the CBS position would mean that she would have to move to New York City. "I had to make a wrenching decision," she told The New York Times. "It was the job I'd always wanted. But I had worked a long time at that relationship, and I had just finally gotten it where I wanted it, and all of a sudden, I was faced with moving 3,000 miles away and pursuing a very demanding job. But I knew that if I didn't take it, there were other people who would."
What Maria did not tell the Times was how difficult it was to be away from Arnold when she feared that there were other women approaching her fiance.
It did not matter that they were engaged. "Girls were always chasing him," said her friend Theo Hayes. "I went to restaurants with them where girls would walk by the table and slip a piece of paper under his hand while Maria was sitting there with a big engagement ring on. I'm telling you, these women were throwing themselves at him. I can remember we were walking in Georgetown one night. My husband and Arnold were in front, and Maria and I were five steps behind, and it had just happened in this restaurant. This woman had heaved her bosoms in his face while we're eating and gave Arnold her card. And I said to Maria, 'How do you handle it.^' She goes, 'What can I do.?'"
As much as she disguised it, Maria had been more the pursuer than the pursued with Arnold. She had waited close to a decade for him to ask for her hand. Arnold encouraged her to accept the CBS offer even though it meant he would see her primarily only on weekends. Her program was a distant third in the ratings, under extreme pressure to do better. She lived in a hotel room, and during the week practically all she did was work. She had almost no social life in New York.
"Shriver does not look like she cares about the answers to any questions except, 'What time will Arnold be home.''' and 'Where's my brush.?'" the acerbic Tom Shales wrote in The Washington Post. "She sucks in her cheeks and deflates her face, looking a little like one of those cartoon characters who got slipped a dose of alum." If anything, Maria cared too much and was trying too hard.
Maria was cohosting the program at a time when women had to prove that they were as serious as their male colleagues. When she was criticized for posing for the cover of Harper's Bazaar with her colleague Meredith Viera, she said that she had done so to please the CBS publiciry^ department. There had been no criticism when ABC's Peter Jennings and NBC's Tom Brokaw appeared on the cover of GQ. Maria's impending marriage to Arnold was an almost irresistible opportunity to promote herself and give a jolt to the anemic ratings, but she refused to talk on air about Arnold. Off air, she enthusiastically threw herself into planning a large wedding, fully in the Kennedy family tradition. On her last Friday as a single woman, she told the audience, "I'll be taking a few days off."
Previous generations of the Kennedy men had married women who were socially their superiors and would advance them in the world. The women had generally married men who tied themselves to the fortunes of the family. Maria's father had been employed by Joseph P. Kennedy when he met Eunice. The closest parallel to Maria's own marriage was that of her aunt Patricia. She had married the British-born actor Peter Lawford, who introduced
his brother-in-law Senator John F. Kennedy to the Hollywood world. Lawford had largely dissipated himself with drugs and alcohol before the couple became the first of many Kennedys to divorce.
Arnold was not subordinating himself to the fortunes of the Kennedys or the Shrivers. He neither needed nor wanted the family imprimatur to make his way in the world. Nor was Maria consciously subordinating herself and her fortunes to those of her husband. She planned to keep her last name, and she considered the proud Shriver heritage the essence of her being. She insisted that the marriage vows be changed from "man and wife" to "husband and wife," signifying that in her mind the bonds that united her with Arnold were the same that united Arnold with her.
For all their concern for the poor and the needy, the Shrivers had a sense of social order and class worthy of the Windsors. They consciously used people for their various causes and charities, and they had their own ever-changing hierarchy, the pinnacle of which was formed by those who sat closest to them and contributed greatest to their advance. Many of Arnold's friends and other wedding guests got a rude introduction to that reality when they discovered that there was a wedding party beforehand at the Shrivers' Hyannis Port home to which they were not invited.
The five-hundred-person guest list itself included the close friends of the bride and the groom, but it was also full of media people who would prove extremely helpful to the couple in the years that followed. Oprah Winfrey, Maria's former colleague in Baltimore, had her own talk show and had been nominated for an Academy Award as Best Supporting Actress for her role in The Color Purple. She was emerging as a most influential person, and Maria was one of her closest friends. Other guests from the media included Tom Brokaw, Diane Sawyer, and Barbara Walters, whose paths would cross again and again with Arnold and Maria's.
Maria's bridesmaids included several of her cousins and close friends: Renee Schink, Charlotte Soames Hambro, Theo Hayes, Wanda McDaniel Ruddy, and Roberta Hollander. As Arnold already knew, these women were as close to Maria as his bodybuilding buddies were to him. She talked to them all the time and confided to her girlfriends the way he rarely did to anyone.
As Arnold stood in front of the St. Francis Xavier Church in Hyannis on April 26, 1986, he was with the two people in the world who mattered the most to him, his bride and his mother. Maria was her mother's daughter in that often she did not care how she looked. She had learned to pay attention to her dress, because she had to if she wanted to succeed in the world. A wedding dress was something else, and like her mother before her, she took great
care to have an exquisite dress. The designer of the gown, Marc Bohan, was a guest at the wedding so that he could appreciate his elaborate handiwork of white silk and lace.
Arnold's mother had originally not been happy with her son's choice of a bride. Since his father's death, Arnold had made sure that his mother had a life of ease and comfort, and she may have worried about losing that. She may also not have felt comfortable with Maria, who neither spoke her language nor had the convivial warmth of so many Styrian women. There was another reason his mother blanched when he told her of the engagement. "She felt originally that she may lose the attention that I've given her," said Arnold.
Aurelia was an uneducated village woman, but she had a natural grace and digniry'. She looked a match for any of the Kennedy ladies in her elegant violet dress, pearls, pink shoes, and mink coat. As proud as she appeared and as apprehensive as she probably felt, she was Arnold's mother and desersed to be treated with the highest respect. Jackie Onassis, whose sense of manners did not end at the dinner table, invited Arnold's mother to her Hyannis Port house. "It's amazing how nice she is, and how nice they were to me," she told Arnold after\vard. "And Teddy was the one that helped me out of the church and offered his arm."
What Aurelia did not tell her son, and several of the guests had noticed, was how rudely some members of the Kennedy family treated her, not even granting her the minimal courtesy of greeting the mother of the groom. Arnold did not notice and even now finds it hard to believe, but his friends observed and remembered. Maria is equally adamant that her mother-in-law was royally treated. "I don't know if you're talking about three or four people who might have seen her alone for two minutes with no one to talk to who could have said that.' Yes. If she had to wait for five minutes to get a car, could that have happened.^ Yes. But you know, I've never seen in my lifetime a woman treated as a queen as that woman was. From the minute I met her to the minute she was buried, she was a queen."
The guest who was the most discussed was one who was not there, former secretary-general of the United Nations Kurt Waldheim, who was in the last days of his campaign for the Austrian presidency. When Arnold invited Waldheim, he did not know that within a few weeks the World Jewish Congress would expose that Waldheim had been posted to a unit that had been involved in numerous atrocities in the Balkans during World War II. In his official appraisal of the charges, Austrian President Rudolf Kirchschlaeger said that although Lieutenant Waldheim did not appear guilty of war crimes, he surely had knowledge of the "reprisal actions against the partisans."
Waldheim had sent a gift that was reason alone for him to be much discussed, a Hfe-size papier-mache statue of Arnold and Maria in native Austrian dress. Except for the prominence of the subjects and the overwhelming size, the statue looked like something bought in a souvenir shop. The guests at the reception grew strangely quiet when the Austrian contingent unveiled the bizarre sculpture. "Maria looked like Gloria Swanson in 'Sunset Boulevard,'" one of the guests told the Chicago Tribune. No one probably would have even commented on the Waldheim gift if Arnold had not made such a point of it during the reception. "My friends don't want me to mention Kurt's name, because of all the recent Nazi stuff and the U.N. controversy," said Arnold, as Andy Warhol recorded the words in his diary, "but I love him and Maria does too, and so thank you, Kurt."
Arnold is a loyal friend, a virtue that allows him to forgive what should not be forgiven, and cast his eyes away from matters that should be faced. He is not a man who believes in apologies, and he has never publicly regretted his defense of Waldheim.
Arnold's sense of loyalty was also displayed at its best that wedding weekend. His guest list was not jammed with studio executives and others invited because it might advance his career. His list was full of old friends and relatives. Franco Columbu, was his best man. Paul Graham, who ten years before had left California after spending time in prison, flew in from Australia. Not only did Albert Busek arrive from Munich, but he brought his wife with him. Mrs. Busek was in the advanced stages of multiple sclerosis. She was in a wheelchair and had a difficult time holding down her food, but Arnold insisted that she be at his wedding. Although George Butler was invited, Arnold had grown suspicious enough of the man whose photography had helped make him celebrated that he had his camera confiscated. "That was a caddish thing to do," said Butler. "It was Arnold at his worst."
Other cronies were invited and played prominent roles. "I'm having Jim Lorimer do the reading for me, because he's the only one of my friends who can read," Arnold joked to his friends. Sven Thorsen was an usher. After his impromptu speech at the Commando premiere, Arnold might have retired him from the speaker's platform, but a friend was always a friend. Sven had his say. "In Denmark, and my wife here is my witness, the household for a man needs three things—a vacuum cleaner, a dishwasher, and a woman," Sven said, in his foghorn voice. "And in that order."
"Who the fuck is your friend.'"' Senator Edward Kennedy asked after the laughter died down. "Ah, he's from Denmark," Arnold replied. "He's a comedian. I don't like him."
Except for a modern new church, the bucolic village of Thai, Austria, looks much the same as it did when Arnold Schwarzenegger was born here in 1947. (Laurence Learner)
RIGHT: Sixteen-year-old Arnold with two friends, Karl GerstI (right) and Willi Richter, at the lake in Thai in the summer of 1963. (Alfred GerstI)
I
LEFT: Schwarzenegger and his Austrian mentor, eighty-one-year-old Alfred GerstI, in the governor's Sacramento office in January 2005. (Alfred GerstI)
No other bodybuilder did Arnold admire as much as the South African champion Reg Park. (Jon Jon Park)
ABOVE: Arnold with his bodybuilding mentor Joe Weider at the Mr. Olympia contest in October 2003. (AP/Wide World)
BELOW: Arnold and Joe Gold bear-hug at the legendary Gold's Gym in Santa Monica, California. (Photograph © George Butler/Contact Press Images)
cmw^'^:^^
Arnold Schwarzenegger developed himself into what author Charles Gaines called "very possibly the most perfectly developed man in the history of the world." (Photograph © George Butler/Contact Press Images)
Arnold took steroids, but the key to his greatness was that he worked out harder than any other bodybuilder. (Photograph © George Butler/Contact Press Images)
Arnold found joy in every aspect of bodybuilding. (Photograph © George Butler/Contact Press Images)
It took endless workouts to develop Arnold's twenty-two-inch arms. (Photograph © George Butler/Contact Press Images)
Arnold was a showman who knew how to display his body better than any ot his competitors. (Photograph © George Butler/Contact Press Images)
Arnold's legs are the last part ot his body that he fully developed. (Photograph © George Butler/ Contact Press Images)
In his classes at Santa Monica College, Arnold was not just another student. (Photograph © George Butler/Contact Press Images)
Arnold tell in love with Barbara Outland and lived with her for five years in the early 1970s. (Barbara Outland Baker)
Arnold met Maria Shriver at the 1977 Robert F. Kennedy Pro-Celebrity Tennis Tournament, where he played tennis with football great Rosie Grier (AP/Wide World)
If Maria Shriver introduced Arnold to a world he had never seen, he introduced her to a world new to her as well. (Photograph © George Butler/Contact Press Images)
Maria accompanied Arnold when he became an American citizen on September 15. 1983. (AP/Wide World)
Arnold's publicist Charlotte Parker was a key player in his rise to stardom. (Charlotte Parker)
For most ot his career, Lou Pitt (center) was Arnold's agent. Also seated here is director James Cameron. (Lou Pitt)
Arnold's first starring role was as Conan the Barbarian. (Photofest)
The Term/nafor films turned Arnold into a worldwide icon. (Photofest)
Arnold, his nephew, and his closest friends on his wedding day. Left to right: Patrick Knapp, Franco Columbu, Albert Busek, James Lorimer, and Sven Thorsen. (Private photo)
On their wedding day, it was hard to tell who was happier, Maria or Arnold. (Private photo)
Maria waltzing with Arnold on a broken toe at their wedding on April 26, 1986. (Private photo)
Arnold often returned to Austria to be with his mother, Aurelia Schwarzenegger. (Photograph © George Butler/Contact Press Images)
Arnold danced with Sylvester Stallone at the 1990 Cannes Film Festival, but secretly Stallone was trying to destroy his rival. (AP/Wide World)
Arnold announced his entry into the California recall election to Jay Leno on The Tonight Show in August 2003. (AP/Wide World)
At a speech in Long Beach,a protestor threw an egg at Arnold. (Bruce Murphy)
LEFT: Arnold and Maria embrace on a victorious election night, October 7, 2003. (AP/Wide World)
BELOW: Arnold kisses Maria while their children (left to right), Christina, Katherine, Patrick, and Christopher, wait just before he takes the oath to become the thirty-eighth governor of California. (AP/Wide World)
Arnold speaking at the Republican National Convention on August 31, 2004, in New York City. (AP/Wide World)
Maria had broken her toe in her New York apartment, so she put on sneakers to dance with her husband. Neither the bride nor the groom knew how to waltz, and they had taken private lessons to be ready for the day. They moved gracefully around the heated tent to the music of Peter Duchin. The newly-weds exuded happiness, Arnold as much as his bride.
CHAPTER TWENTY-FOUR
Raw Deals
In the summer of 1986, the newlyweds moved into a splendid $4 million house on Sunset Boulevard in Pacific Palisades eminently suitable for one of the greatest of Hollywood stars. The seven-bathroom, seven-bedroom home had an open, airy feeling; and spacious grounds with a swimming pool, a fountain, and a tennis court adjacent to Will Rogers Park. For the first few months, Arnold enjoyed the new house with his bride primarily on weekends, since Maria was back in New York cohosting CBS Morning News.
Arnold rationalized that "it's only a temporary thing, but she should do it, because she'll be happy the rest of her life because she's done it." Certainly Arnold tried to make the best of it. "We fly back and forth as much as possible, and we run up thousands of dollars in phone bills," Arnold told Boston television station WBZ. "We have over-the-phone sex, but there's no way we can have children with her on the East Coast and me on the West Coast."
Arnold had married a formidable woman with her own agenda, but he had done so in his own time and in his own way. He was not going to change his habits and his pleasures. If he did, it would only be after the shrewdest, most concerted effort on Maria's part.
In most successful marriages, one partner makes a greater commitment to the marriage and expends far more emotional energ\' in making the relationship work. If this celebrity marriage did not suffer the common fate of most first celebrity marriages, it would be primarily because of Maria. Maria was a possessive woman. For close to a decade, she had held those feelings in check until Arnold finally asked for her hand. Given how much she wanted the marriage to work, it was a mark of her ambition that she was willing to be apart
from her new husband. She knew her husband and the risk she was taking, but she wanted to play out her aspirations on the highest scale.
Maria was initially devastated when she was fired from CBS Morning News on August 1. But she soon chalked it up to experience and returned to Los Angeles, to be hired by NBC. It was a fortunate move. Within three years, she was working on magazine shows during the week, anchoring NBC Nightly News on Saturday evening from New York City, and hosting Sunday Today from Washington, D.C., the next morning. For a woman who was far from a natural for television, it was an extraordinary achievement. She had become one of the top women in the business, poised for even higher positions, perhaps one day even anchoring NBC Nightly News full-time or having her own program.
"Maria worked the same hours everybody else did," said Sandy Gleysteen, her longtime NBC producer and close friend. "Around the clock, really hard." Maria tried to maintain her Shriver family ideals by agreeing to do celebrity-oriented stories as long as she could report on important social issues as well.
Some husbands would have found it intolerable to have their bride jetting across the country each weekend and working endless hours during the week, but for Arnold it was fine. He was often flying off somewhere, too, or busy on the set or elsewhere. When the couple were together, there was a special intensity.
Arnold had a well-deserved reputation for managing every last detail of his career, but compared with his wife, he was self-indulgent. "Maria is so nervous and she's the most controlling of people," said one close observer. "It's basically one control freak married to another."
Maria's mother had taught her only daughter that whatever she did was only a beginning and that nothing was ever quite good enough. Maria applied this rule most harshly to herself, but to those around her as well, especially her husband. She could be critical of Arnold in a way no one ever had been before. It could be his dress, his language, or his choice of film roles, but she was direct and forceful in her opinions.
Arnold projected onto the world an image of himself that was far more sophisticated than the reality. He had managed to obtain a business degree from the University of Wisconsin at Superior largely by correspondence, but it was far from the kind of education he would have received if he had spent significant time in the classroom. He was almost totally self-educated. Like someone who only marginally speaks a foreign language and smiles knowingly when he doesn't understand, Arnold was often in a world where he fooled people into thinking he understood more than he did.
Having grown up as a Kennedy and a Shriver, Maria had a more intuitive awareness of the world of power and wealth in America than most people. Her family used their name and position every day to do what they considered good and to advance themselves economically and politically. Arnold learned how to grasp those levers that moved American society at its highest levels. He learned to do good and to do well and to see no contradiction between the two.
Arnold was not only the great love of Maria's life but her great project. She taught him more than anyone he had ever met. "Maria took a kid and turned him into a man," said Betty Weider. "She helped him to mature. She took a rock and made him into a gem, polished him. He had the ability to learn and to be part of her. She's been like a miracle to him."
As much good as Maria did for Arnold, she also turned her hypercriticism on her husband. As much as her advice helped Arnold, it resulted in an uncertainty about himself that was not there before.
That Maria loved her husband did not mean that she had to love his friends, and she found several of them worthless hangers-on. To her mind, they brought out the vulgar, self-indulgent part of Arnold that squandered time and energy. She knew the history several of these men had with Arnold and the endless women who were adjuncts to their lives. That was the part of her husband's life that she wanted only in the forgotten past. As long as these men were around him, so also was that part of Arnold's life.
As soon as he moved into their new house, Arnold invited his close friends over for an evening. "This is our house, boys," Arnold said. At least one of them took him literally, showing up and using the pool whenever the whim hit him, but most of them thought it meant simply that they were always welcome. A couple of months later, when Maria was back in town, he invited them all over again. It was boys' night out and they were sitting out back, smoking cigars, drinking, telling dirty jokes, and using language that the Sacred Heart nuns, who educated Maria, had never heard.
In the middle of the joshing camaraderie, Maria appeared and stood before them, holding a cigarette in a long cigarette holder. "Hey, would you guys light me.''" she said, and then added: "Yeah, I want to sit here, smoking, and be tough and full of myself."
Arnold looked up at her and set down his cigar. He had his time with his friends and nothing was going to change that, not even his wife. "Hey, sweetheart," he said, looking up. "Go inside."
Maria went inside.
Arnold had done everything he could to reassure his mother that even with his new marriage, his concern for her would be undiminished. Arnold had the European attitude that his mother was welcome for as long as she wanted to stay. Every winter he invited Aurelia to Los Angeles, where she usually spent three months. When Maria invited her mother, Eunice usually came only for a few days and she was always overscheduled, running from one Special Olympics event to another, visiting her son Bobby or other friends.
Friends of the couple assert that Maria found it hard having her mother-in-law there for all those months, and it became one of the difficulties of her marriage. Maria points out that she invited the mother-in-law she refers to as "Mrs. Schwarzenegger" to come and stay, had dinner with her every evening, and tried to make her welcome. Though she does not admit how onerous it was to have Arnold's mother in her house for such lengthy visits, her discomfort seeped out in measures large enough for her friends to observe.
Aurelia was not a sweet-tempered grandmother who spent her days spoiling her grandchildren. As she saw it, her son had married far beyond his station to a woman who did not speak German. Maria did not have the convivial demeanor of many Austrian women and never seemed fully to relax. Since Maria could not cook, Arnold's mother prepared the Austrian dishes her son loved. One of Arnold's fondest memories of his childhood was the Sunday dinner of schnitzel and steamed rice, which he anticipated all week long. In Los Angeles his mother cooked the dish for him as well as other Austrian favorites. She worried that he was too thin and tried to bulk him up and lectured her beloved Arnold that he should eat first before exercising.
When Arnold was gone for weeks on a movie set, Aurelia did not call her friends in Austria to complain about her son, but she did leave the impression that she was alone in this immense house with people who could not speak to her and did not seem to care. The reality was that Arnold was the most dutiful and loving of sons who did everything he could do to give his mother the ease, comfort, and pleasure in the last decades of her life that she had not had in her earlier years. Maria understood and respected the love that Arnold felt for his mother, and if she was incapable of the oversvhelming hospitality that is the essence of the Austrian villager, she went beyond what most American women would have put up with from an often difficult mother-in-law.
Maria asserted herself in her marriage, but equality had its limits, and Arnold insisted that when thev went out with him, both Maria and his mother never
wear pants. That was a sticking point with him. If women started wearing pants Hterally, they would wear them figuratively as well, and he did not like either. Women should neither dress like men nor act like them.
Maria began to make her presence felt in Arnold's professional life as well, commenting on his film scripts, attending meetings, making suggestions, criticizing those who worked with and for him. Arnold's other advisers tiptoed around her, not daring to risk riling her. They knew that the one thing they could never say was that they valued Maria's judgment less than her husband did.
"She is extremely smart and feels much more comfortable and happier to help me than to help herself," Arnold said five years after their marriage. "Reading movie scripts: 'You should talk to the director about this page.' 'I think you are wasting your time with this [scene].' Things like that. She is right there. When we have a rough-cut screening, the director will say, 'What are the things you didn't like.''' I'll say, 'I'm just seeing it the first time.' But my wife is handing him a two-page written list of comments."
Arnold's life was in place. He had the house he might well live in for the rest of his life and the wife who would live with him there. His career was equally set. It was not about grand artistic vision, but about marketing. His films were brilliantly conceived products on which he placed his mark from their very inception. "When people come to me with a script or concept, I tell them, 'Before we shoot the first frame, we have to shoot the poster,'" he told the Los Angeles Times. "What is the image.^ What are we trying to sell here.'' Say in one sentence what the movie is about. You can't.'' Then how are you going to sell the movie.'* So forget that. Next project."
Arnold's film that summer of 1986, Raw Deal, could easily be encapsulated in a single sentence: A disgraced FBI agent redeems himself as an undercover cop by single-handedly destroying a Chicago mob. The film systematically incorporated all the elements of a Schwarzenegger movie: the hero's brawn and wit, an unconsummated love affair, and a regular diet of violence, leading up to a banquet of death and gore. As Arnold's character dresses in black for that cathartic bloody buffet, he checks himself out in the mirror and then heads out to the music of the Rolling Stones' "(I Can't Get No) Satisfaction," proving the song wrong by wiping out a Chicago mob. In ninety-seven minutes of film, he kills forty-two people.
Raw Deal failed at the box office that summer, as did its main competitor, Stallone's Cobra. As bad as the reviews were for Raw Deal, they were better
than those meted out to Cobra. Schwarzenegger beats slimy sly at his own GAME, headlined the Toronto Star. Stallone received brutal criticism for the mindless violence of his films, but Arnold was able to sidestep such judgments partially because his characters leavened their bloodshed with humor, but mostly because of Arnold's manipulation of the entertainment media.
Arnold had moved beyond the days when he reached out for every scrap of publicity, giving whatever outrageous quote would garner the most attention. He still did far more publicity than any other star of his magnitude. Now that he was established as a brand name, he and Parker rigorously controlled his message. He had no romantic illusions about the entertainment media being part of a glorious free press. He was his own product and he did not like others making money off him. He considered the media a poster on which to emblazon his message.
He was the product. If people were going to make money, sell magazines, and get ratings using this product, then he would exploit that product on his own terms. With the Weider publications, he had already been educated in controlling an image, but he was operating at a far higher level.
"There were many times we would be walking through a hotel and a gorgeous girl would come up and want a photo with him, and he wisely said no," recalled Joel Parker, partner with his wife, Charlotte, in a public relations firm. "There was a beauty queen from Russia and he said, 'Keep her away from me.' He's someone who understands the game at a very advanced level."
Arnold was so successful that he developed an almost proprietary attitude toward the media over the years. Journalists had their own professional hierarchy in which entertainment media stood in the lowest quadrant. Arnold had his hierarchy, too. At the top were the media and journalists who did what he wanted them to do, at the bottom those who did not.
Before the star talked to a magazine, Parker attempted to negotiate a guaranteed cover. She next met with the reporter and tried to understand him or her well enough to advise Arnold on how to handle the interview. In most cases, she limited the interview to a short session. That way, Arnold projected an aura of spontaneity as he rigorously monitored what he said. "Arnold is absolutely brilliant at how to project his own image while making the reporter feel very valued and important," said Parker.
What the star and the publicist were doing became common practice in the next few years among stars and their publicists, but Arnold and Parker were among the first to do it. The movie community is small, jealous, and
constantly observant of one another's prerogatives. His control of the entertainment media was as if Arnold had negotiated an extraordinary new clause in his contracts.
In exchange for access, entertainment journalists and media essentially gave up part of their freedom in an almost formalized way. Although most reporters easily went along, some of them blanched at what they thought were intolerable limits. Parker bore the brunt of whatever anger and dissatisfaction the journalist may have felt. "People were jealous of her position," said Arnold. "I always said to Charlotte, 'It's jealousy you have to earn. Obviously people think that you're good, and that's why they're upset.'"
Arnold grasped early on that he was not an actor like Dustin Hoffman or Robert De Niro who could achieve a long, successful career through the variety and quality of the roles he selected. He was the product, and if the public did not like him, he was finished. For the most part, the late-night and morning talk shows and much of the other entertainment media were places where an endless array of celebrity peddlers came forward to sell their wares. "I hate to do interviews and talk shows when I don't have a reason for it," Arnold said. "But when I have a film out, then I'm very excited, especially if I have a film I think is great."
When it came Arnold's turn to leave the green room to have his moment on television, he was professionally charming and witty, but never did he forget that he was out there to sell his film. He understood the rhythm of celebrity. He wanted to come crashing into the public consciousness like a great wave, then retreat until his next film, and then come crashing into awareness again. At times, he held back publicity if it wouldn't effectively promote what or when he wanted.
Arnold was obsessed with getting his face on magazine covers because his face was his visual signature. He could control his photographic image like no other aspect of his publicity. The words inside were decidedly secondary. In her office, Parker started tacking up each cover. That wall became a chronology of Arnold's career. On one side, there were almost exclusively bodybuilding magazines. Then movie magazines were added to the mix, and farther along business periodicals, and finally all sorts of general-interest magazines. Nothing just happened. As Arnold evolved, Parker went out and pushed publicity for each developing part of his career and life. He had grown to justify the words that had been written about him.
When he was out promoting a movie, he was not about to share a cover with Maria. It was not a competitive issue. He had a movie to sell, and the best way to do so was to have his focused image out there. Beyond that, he was his own story and it rankled him to be bundled up and trundled off into
another episode of the ongoing Kennedy saga. "I don't want them to sell the Kennedy shit," he said while he was a rising star.
As much as Arnold controlled his image, it was perhaps inevitable that he would at some point slip up. Arnold did almost no media without Parker prepping him—and usually sitting in on the interview. But one day Arnold agreed to an interview for Playboy with Joan Goodman, a well-regarded freelance writer, without first telling Parker.
Parker thought of Arnold as her media creation, and was infuriated that he would end-around her. "It was the one and only time that happened," recalled Parker. "I told Arnold, 'Don't do this.' I told him, 'I don't have a good feeling about this girl.' I was just so angry that she went around me and I was angry at everybody because of the fact that here I was, left with this big mess. I told Arnold how pissed I was."
Parker had always set the terms of the interview, but this time Arnold did it himself. "There's one condition under which I will do this interview," Arnold told Goodman, "that Brigitte Nielsen's name not be mentioned, even her initials. Nothing about her will appear."
"I can agree to this, and I will ask Playboy. But can you tell me why.''"
"Maria is not a difficult woman," Arnold said. "She's a Kennedy, and she understands the film business, but the one person who troubles her is Brigitte Nielsen."
Goodman flew to the set o{ Red Heat in Chicago. The subject of a Playboy interview usually sits with the interviewer so many hours that the celebrity inevitably says things he would not in a single session. During their first evening together with a group from the film, one of Arnold's friends alluded to Nielsen, and Arnold made a gesture as if relieved that the whole business was over.
During the many times Arnold talked to Goodman, he frequently discussed Nielsen—Stallone's ex-wife. As Goodman listened to Arnold's obsessive talk, she concluded that Arnold had been looking at the female version of himself. "She had ambition and ego equally to his and persistence in bettering herself socially, financially, in every way that was precisely the same," said Goodman. "Arnold was ambivalent about her, and it was quite raw."
Arnold explained how Nielsen pursued him, how he and Jake Bloom had gotten rid of her by setting her up with Stallone. Arnold happened to run into the newlyweds in a store in New York. "She said, 'Don't buy that jacket, it doesn't look good on you, let's go to another store,'" Arnold recalled. "She had everything under her control. I felt sorry for the poor guy."
Arnold savaged Stallone in his talks with Goodman, but he did so after asking
that his remarks be off the record. The first time Arnold talked about Stallone with Goodman was just before the trip to Chicago. He specifically said, "This is off the record." Later, while once again discussing Stallone, Arnold said, "This is not for the story," and Goodman said, "Of course."
When Arnold learned beforehand what would be appearing in the January 1988 interview, he realized he had made the largest media mistake of his career. It was not simply that Arnold said things that would dog him from then on but also that it was almost unprecedented for one star to unload on another the way he savaged Stallone.
Goodman claimed that the material Arnold declared off the record quoted word for word in the interview was repeated later on the record. If true, there is no evidence of it in the transcripts of the interviews. She also says that she and the Playboy lawyers decided that by "this is not for the story," Arnold meant merely that he considered it irrelevant and that if Arnold had wanted it off the record, he would have said so specifically.
"He [Stallone] is not my friend," Arnold said in the published interview. "He just hits me the wrong way. I make every effort that is humanly possible to be friendly to the guy, but he just gives off the wrong vibrations. Listen, he hired the best publicity agents in the world and they couldn't straighten out his act. There's nothing anyone can do out there to save his ass and his image." He went on to criticize Stallone's attitude toward women and even his dress, mocking his "white suit, trying to look slick and hip," and "that fucking fur coat when he directs."
Arnold was so upset that he called from Mexico, where he was on location, to talk to Barry Golson, one of the top Playboy editors. It was a call that should have been made by Parker, never by Arnold personally. "His beef was that he'd criticized Sly Stallone for his vanity in caustic terms and was now having second thoughts about it," recalled Golson. "Would I consent to delete those remarks.^ I asked why. He gave me a convoluted reason. I said I couldn't do that. He said he could offer me something much juicier at some future time. I said. No thanks. He then said that he would find some way of repaying me and Playboy for this lack of cooperation. Wound himself up into a real nasty snarl at the end."
Arnold had probably never given such a revealing interview in his life, and this man who learned from everything learned that he never again could fully trust a journalist. "Was what I said about Sly presumptuous.^" Arnold asked. "Yes, it was, because he was definitely a bigger star than I was. But I had my opinions about things, and I said it, but not for publication. She [Goodman] gives journalists a bad name, because I lost my trust in people.
"I was, at that point, still naive. And the sad story is that because there are some journalists who do not keep their promises, very rarely is there an interview where anyone says anything that is really on their mind. It's too bad, because the people never really get to know the real you."
As soon as the edition appeared on the newsstands, Arnold went on Good Morning America and explained that he had been misquoted. That was not true. He had been fairly and accurately quoted. Playboy replied that there were quotes that it did not use that were far more explosive. That was not true, either. Playboy had used the essence of almost all the off-the-record quotes in the published interview. And the German issue of the magazine published the off-the-record material about Nielsen. In the end, as Arnold realized, "what it created was him [Stallone] hating me and him feeling suspicious about me."
A few days after the Playboy issue appeared, British celebrity journalist Wendy Leigh says that Stallone invited her to the set o{ Rambo III in Yuma, Arizona. After no more than half an hour discussing his film, Stallone turned angrily to a discussion of Arnold. "We were sitting on these high chairs on the edge of the set, waiting for his call," Leigh recalled, "when he said, 'Arnold is a very bad guy.'" Once Stallone began, unmitigated rage poured out of him. "I never did anything to the f—er," Stallone said. "But he's always been out to get me. Now he's gone too far."
Stallone's best source for information on Arnold was his own ex-wife. "He had an affair with Brigitte," Stallone told Leigh. "She was in Austria with him, met his mother, found out a lot about him. I could give you a great story." Stallone said that Arnold's father had been a member of the Nazi Party. Arnold had even shown Brigitte Nielsen a picture of his father in a brown uniform of the Nazi SA.
Leigh says that over the next few weeks, Stallone told her a number of startling revelations. On February 19, 1988, she had a tape-recorded telephone conversation with the actor and told him that a story would be appearing on the front page of the British tabloid News of the Worid the following Sunday. Leigh also called Parker to tell her about some of the allegations. The publicist says she told Leigh that she was the child of Austrian Holocaust survivors, and if Arnold was in any way anti-Semitic or pro-Nazi, she would not be working for him.
The article headlined Hollywood star's nazi secret charged that Arnold was a "secret admirer of Adolph Hitler" who held "fervent Nazi and anti-Semitic views." The article alleged further that Arnold's father was not simply a Nazi but had personally directed the rounding up of Jews to be taken to
concentration camps. Nowhere in the piece was there a word of Pari^^er's denial of the charges. Leigh was given a joint byline on the story, though since she was living in America, she had nothing to do with writing it.
Arnold shrugged off bad reviews, but nothing was capable of angering him more than allegations that he was anti-Semitic or pro-Nazi. He immediately contacted Rupert Murdoch, the owner of A^^^^ of the World, to complain. In an attempt to back up the story, Leigh got in touch again with Stallone, who according to Leigh provided her with even more scandalous material on Arnold that had nothing to do with the original story. When she told Stallone that she was thinking of expanding the material into a book, he immediately came to her hotel to persuade her to go ahead. "I'll get you an agent, an accountant, a publicist, twenty-four-hour-a-day bodyguards," she recalled him saying. "Anything you want."
Leigh went ahead with the book. Behind the scenes, she claims, Stallone orchestrated much of the project. He found her an agent and put her in touch with Arnold's former publicist Paul Bloch. He lined up three other sources to attest that Arnold had an affair with Nielsen. He put the journalist in contact with Lacy H. Rich Jr., a gay aficionado of the bodybuilding world obsessed with hurting Arnold, and he became Leigh's crucial guide and confidant. Stallone also put Leigh in touch with a detective who led her to one of Arnold's former girlfriends. The star was obsessed with Arnold. "I think of Schwarzenegger every night before I go to sleep," Leigh recalled Stallone telling her.
Unauthorized biographers often receive their most revealing material from ex's and enemies. After the interviews, the author is left with the unenviable task of separating elements of the truth from the venom, vitriol, and willful exaggeration with which the material is frequently presented. Stallone was a fine source, but Leigh allowed him to become so close to her project that he even read the first draft of her manuscript. "Honey, reading this is better than getting four blow jobs," she remembered him telling her. The star had reason to feel that he would have his revenge with publication of the book.
Leigh was already in the midst of an expensive lawsuit, and she was playing a very dangerous game. Both Arnold's agent and publicist at the time say they knew nothing about Stallone's involvement, and Arnold probably did not yet realize the extent to which the hero o'i Rocky was responsible for the most offensive libels. He set out on several fronts to attempt to squelch the publication of the book, and when that failed, to bury it.
Leigh says that Arnold filed his lawsuit against the tabloid and her personally only after he learned about her book project. British libel laws are much tougher than in America. The newspaper had to prove not only that it be-
lieved the story' was the truth but that it was indeed the truth and in the public interest that the truth be known. In December 1989 the British paper settled with Arnold for an undisclosed sum and publicly stated that there was no truth to any of the allegations and that they would not be repeated. The lawsuit against Leigh continued. The journalist was left in an unenviable position. Her publisher was not about to publish a book by a biographer whose primary credential was that she had libeled the subject. She was forced to defend herself when it would have been far easier to join with News of the World in a public mea culpa.
When Leigh's book was in production at Congdon & Weed, publisher Harvey Plotnick received two unusual phone calls. "Both were people I know and who know Schwarzenegger," said Plotnick. "We publish a lot of sports and bodybuilding books, so we know a lot of people in common. One call suggested that if I didn't publish the book and paid Wendy off, then this individual and Schwarzenegger would in return write a joint autobiography. I was also told Arnold Schwarzenegger had deep pockets and could put me out of business." The second call offered to pay Plotnick for buying the book but not publishing it.
In the spring of 1990, Plotnick went ahead with publication o{ Arnold: An Unauthorized Biography. Parker called television programs that had booked Leigh or were contemplating it. The publicist pointed out that Arnold was suing Leigh for libel. She suggested that if the author appeared, Arnold would bypass the program on his next publicity junket. Several programs dropped Leigh or stopped considering booking her. Time's James Willwerth received what he called "urgent, demanding pleas" from Parker that he not mention Leigh's book in a profile on Arnold he was writing for the newsweekly. At the 1990 Cannes Film Festival, Parker asked reporters to sign an agreement that they would not ask Arnold questions about the book before they were admitted to a press conference. Stallone kept up the appearance of friendship with Arnold, even dancing with him at a party at the film festival that year.
In the end, Leigh was left not with a controversial bestseller but disappointing sales, heavy research expenses, a spurned media campaign, and an expensive lawsuit. Leigh says that she saw Stallone again on July 17, 1991, shortly before she gave a deposition in which she would be forced to admit that Stallone was the source for her charges about Arnold and Nazism. This was a few weeks before Stallone planned to announce that he had become associated with Arnold in Planet Hollywood, a theme restaurant chain. The partners were planning to hype the concept to a fever pitch and then go public. Arnold, Stallone, and Bruce Willis, the other star investor, were suppos-
edly buddies who loved hanging out together—so why not at their own theme restaurant? It would be disastrous if Stallone's role in the News of the World story became public.
Leigh says that Stallone introduced her to a high-powered Washington attorney and offered to pay all further costs of her lawsuit as long as his man took over. The attorney guided the case in such a manner that Stallone's role never came out. In 1993 she settled out of court by paying Arnold substantial damages and legal costs, all of which Leigh says were paid by Stallone. She also publicly stated that there "was not a word of truth" in the article.
During the course of the lawsuit, Arnold learned that Stallone was supporting Leigh, and he realized that the whole train of deception, starting with News of the World, had been started by his fellow star. The slanderous assertion that he was pro-Nazi and anti-Semitic would haunt him for the rest of his days in public life, and he had every reason to hate Stallone. When asked about the matter for this book, Arnold only reluctantly confirmed the story.
"I felt somewhat responsible because I said the things about him, and therefore it made him so angry about it," said Arnold. "If she [Goodman] would have kept her word, this would have never been in the magazine. He was so furious, because he obviously was a sensitive guy, and so with the Planet Hollywood thing, luckily we could just literally go and make peace."
Arnold did not so much make peace as establish a truce. He embraced Stallone when the cameras were on, but he kept a wary, watchful distance from the man who had once been his greatest competitor.
CHAPTER TWENTY-FIVE
"You Are What You Do"
Arnold and Stallone were natural competitors, many of their roles almost interchangeable. After Stallone starred in Rocky IV in 1985, Holh^'ood joked that he would have to fight an alien in Rocky V. That sounded like a splendid idea to screenwriters Jim and John Thomas, who wrote a script in which a creature from outer space arrives in the Central American jungle. The enormous reptilian biomechanoid has a moral sensitivity unknown to most earthbound villains. He wants to fight and destroy only an opponent of worthy stature. Once the script was purchased by Fox and given to Commando producer Joel Silver, that opponent turned out to be Arnold, not Stallone. Arnold did not like the idea of facing off against the monster alone for the whole length of the film, and he had the scriptwriters add a team of tough mercenaries, including Jesse V'entura, a professional wrestler and former Navy SEAL, and Carl Weathers, who had so convincingly played Apollo Creed in the Rocky films.
Most of Predator was shot in the jungles of Mexico, and it was Arnold's toughest filmmaking experience since Conan the Barbarian. There was 100-degree heat, then nearly freezing weather. Arnold stood baked in mud or stripped to his waist. Arnold not only refused to complain but was a singularly upbeat force on the set. Critics who tended to like action films generally praised Predator, while others panned it. The film opened in June 1987 to major box-office success, in the end doing about $70 million worth of business in the United States alone.
Arnold's second movie that year was The Running Man, based very loosely on a novel by Stephen King writing as Richard Bachman. The futuristic thriller, which grossed $38.1 million domestically, takes place in a totalitarian
198 Fantastic
future akin to Orwell's 1984. Every night, the subdued masses watch the world's most popular television program, The RunningMati, in which criminals are chased down and killed by gladiators. The homeless watch the live, three-hour program on gigantic outdoor screens and bet on the outcome. This perverse game show is hosted by the egomaniacal, manipulative Damon Killian, played by Richard Dawson, the longtime host of TV's Family Feud, ratcheting up his own persona into a darkly brilliant performance.
The Dawson character throws a media bread and circus to the masses, a bloody, brutal game that the vast audience applauds and celebrates. They feel cheated when Ben Richards (Arnold) kills their heroes. Subzero (Toru Tanaka) and Buzzsaw (Gus Rethwisch), and again when he refuses to give them their expected denouement by killing a helpless third gladiator. Dynamo (Erland van Lidth). "Do it!" the audience screams. They want only victors. In the end, they applaud Richards's victory not because he represents freedom but because he is the winner.
The Running Man may be only a comic strip, but behind even the most politically denatured film about totalitarianism lies the Holocaust. In some of the early scenes Arnold is in a prison much like a Nazi concentration camp. During the filming, Arnold became friendly with George Linder, the copro-ducer. Linder introduced Arnold to his father, Bert Linder, who lost his wife and child but survived Auschwitz, Nordhausen-Dora, and Bergen-Belsen.
During the seven weeks Arnold spent on location at the Kaiser Steel Mill in Fontana, California, he had plenty of time for his friends. Linder, who was with him most of the time, says that he saw absolutely nothing of the untoward sexual conduct that would later be so well publicized.
Sven Thorsen had a role as the game-show host's massive bodyguard. During the shooting, Thorsen accompanied Arnold when he went shopping for a Porsche. "Arnold, give me a fucking break," Thorsen said after about the tenth trip.
"It's a thing you don't understand," Arnold said. "I want to stay hungry. I want to work to find the right car so I can deserve the car."
And so the two friends kept right on shopping. "We had seen forty fucking cars before he found his Porsche," recalled Thorsen. "He saved eight hundred bucks, and he was happy."
In June 1988 Thorsen was over at Arnold's house when he saw his friend sitting with a tear running down his cheek. He was holding an issue of Variety in his hands. Thorsen had seen his friend like this only once before. That was
when fifty-four-year-old stunt coordinator Bennie Dobbins had died of a heart attack during production. "What the fuck is wrong?" Thorsen asked urgently.
"Fucking Red Heat,'' Arnold said. In his just-released movie, he plays a Russian homicide detective searching for a dangerous drug dealer in Chicago with a local cop (Jim Belushi). The early scenes shot in the Soviet Union were both cinematically powerful and unique footage, but once Moscow detective Ivan Danko arrives in the Midwest, as The Washington Post noted, "even though the Austrian-born star adopts a Russian accent for the role, the character is virtually indistinguishable from any other he has played." Audiences realized that they had seen all this before, and the film earned only $35 million in the United States, a disappointing total for a man set on becoming the number one star in the world.
"Come on." Sven said, realizing that his friend was down. "It's number two. Come on."
"You don't understand," Arnold said, shaking his head. "I want to be number one."
By any measure, Arnold was a major star, but he did not receive respect and recognition as an important actor. He was merely a moneymaker. He had done so for 20th Century-Fox, starring in two of the studio's hits. Commando (1985) and Predator {\^%1).
In December 1988, Arnold attended an elaborate parry' on the Fox lot after the premiere of Working Girl, starring Harrison Ford, Sigourney Weaver, and Melanie Griffith. The film directed by Mike Nichols was the kind of classy project that studios lived for. Studio head Barry Diller followed the Hollywood axiom that nothing impresses like excess. The "Christmas in New York in Los Angeles" theme parry- included ice skaters on real ice, roasting chestnuts, enough gourmet food for much of West L.A., elaborate entertainment, and decorations all along New York Street.
Arnold was impressed. "Hey, Barry," he called out. "Barry!" Diller walked over to Arnold. "Barry," Arnold said as he grasped Diller's hands and embraced him. "Why don't you give me one of these premieres.'^" Diller looked up at Arnold and, as he turned to walk away, made a passing aside: "Thanks to you, I can afford to give this one."
Arnold realized that in HolK"\vood you are only as good as your last movie. If it was a bomb, then so were you. He was consumed with starring in hit after hit until he, too, had his spectacular premieres.
After the disappointing box office o{ Red Heat, Arnold went on a tear, starring in three enormous hits in a row that propelled him to the top rank of stardom and made him more than $50 million. For the first of them. Twins (1988),
the comedic director Ivan Reitman proposed to Arnold and Danny DeVito that they do a film together in which they would take small salaries but get a cut of the gross. The percentage that the two stars and the director took meant that for Universal Pictures to make a profit, Twins had to be an enormous hit. "The risk to the studio was tremendous," said Lou Pitt. "Here these three stars came together and said, 'Look, let's not take any cash, let's just take first-dollar gross together. We're all at risk but we'll keep the budget at a very low level, and if it works, we'll all get rich together, which is what happened."
As always, Thorsen had a small role in his friend's film. Afterward Arnold happened to be at Thorsen's cottage in Santa Monica on the very day he received a residual check for Twins. "Look at it, fifteen thousand dollars," Thorsen said excitedly, holding out the check to Arnold. "Thank you, Arnold. Thank you very' much."
"Good for you," Arnold replied. "You know I never see my residual checks, and I don't recall just what I got from Twins, if it was fourteen or fifteen million."
Arnold received 17^2 percent of the $110 million gross, or more than $20 million, at the time possibly the most money a star had ever made on a film. He also got his cut of the $104.7 million it made internationally. Within months other stars, from Jack Nicholson to Harrison Ford to Bill Murray, were cutting their own deals for a percentage of the gross, wresting money and power from the studios.
Twins was a breakthrough for Arnold in another sense, too. Arnold appeared for the first time in a comedy. He was the king of one-liners, but it was a daring stretch to build an entire movie around that part of him. Arnold played Julius Benedict, the result of a scientific experiment trying to breed the perfect human, blending the sperm of half a dozen brilliant men with a gorgeous young woman. The experiment went wrong when the mother had a second birth: a repository of genetic garbage, the bad, inferior Vincent Benedict (Danny DeVito). The audience was forgiving of a film that had far fewer laughs than an Arnold action film had killings, but Arnold carried it off perfectly as the sweet-tempered, gallant, virginal, innocent Julius.
The role resonated with something hidden within Arnold. When he was asked in August 2004 by NPR's Renee Montague what roles had most exposed parts of his own self, he turned first to Terminator, the Arnold archetype, then mentioned his character in Twins, "like a kid that's funny, humorous, and lighthearted and all that. I'm both sides." Maria chimed in that Arnold was precisely right. He had long protected that boyish, impish self, sheltering it from adult reality, and finally in Twins he could expose it publicly.
Arnold had an eye focused on what he wanted and the most grasping of reaches. For years he had known about a screenplay called Total Recall by Ronald Shusett and Dan O'Bannon, best known for their work on Alien (1979). The story, based on a classic science-fiction short story by Philip K. Dick, takes place on that unguarded border between reality and fantasy, truth and paranoia. A construction worker in 2084 is so obsessed with Mars that he takes a so-called fantasy vacation to the distant planet. To do so, false memories are implanted into his brain so that he can travel without ever leaving Earth. Something goes terribly wrong, and he becomes lost in a world where he does not know what is real and what is fantasy. In the screenplay, he ends up traveling to Mars, where he frees the darkly totalitarian society from its oppressors. Or does he.^ Is it all just a dream.^ For years, the unfinished screenplay wandered from studio to studio, lost in the endless circles of development purgatory.
Shusett, who was locked into the project not only as writer but as producer, was consumed by the screenplay that had monopolized almost a decade of his life. He was acutely sensitive to anyone who might wrest even a modicum of control from him. In the mid-1980s, when Dino De Laurentiis owned the project, Arnold approached the Italian producer about starring in the film. Dino wanted to consider Arnold, but Shusett thought him so inappropriate that he initially avoided him, not even returning his phone calls. When the two finally met in a Santa Monica restaurant, the writer was startled at the insight Arnold had into his beloved screenplay and how he would play the role.
"If I'm going to do it, you've got to change certain things," Arnold said. "Some of this dialogue is wonderful, but English isn't my first language. You've got to make my speech less complicated. The people around me can say sophisticated, complex things, but my part has to be simpler. I don't want the audience to say, 'Here comes this big Austrian again.' I'm a presence, a persona, not an actor, but I'll make it a big hit. But you gotta play it differently. It's like after twenty minutes, when does Arnold go into the phone booth and become Superman.^"
Shusett reluctantly conceded that Arnold might work, even if it turned the movie into more of a comic book. Arnold was not yet bankable on the big-budget level of this film, and Dino apparently was willing neither to pay the star his princely fee nor to give Arnold the control over the project that he considered only his due. After several false starts, De Laurentiis settled upon the latest sex sensation, Patrick Swayze, fresh from the hit Dirty Dancing, to be directed by Bruce Beresford.
In 1987 the film was in pre-production in Australia when De Laurentiis's company bottomed out. Arnold saw this as his opportunity, but he had to
move quickly before Dino's company declared bankruptcy. Arnold called one of the big new players in the industry; Andrew Vajna of Carolco, and suggested that he buy the rights to Total Recall. Each time the project had changed hands, it carried new production and screenplay costs until it now carried a monumental price tag of about $7 million. Arnold, the real estate tycoon, knew that the best time to buy a property is when there is a scent of desperation in the air. "[Bleep] him," Arnold said. "He's lucky if he gets half of it." Dino settled for about $3 million.
By then, Arnold had become a big star. His agent and lawyer cut a $10 million deal, plus a cut of the profits, in which the star also had veto power over the producer, director, screenplay, costars, and promotion. A few other top stars negotiated similar clauses, but none of them used that power as thoroughly as Arnold did or was so involved in evers' aspect of a movie. Despite whatever names rolled across the screen, Arnold was the ultimate producer, and he did not have to thump on his chest to get his way.
Even as he was getting Carolco to buy the script, Arnold already had Paul Verhoeven in mind as director. A few months before, he had run into the Dutch director at Orlando Orsini's, a popular hangout for movie types near 20th Century-Fox. Verhoeven had directed the edgy, daring RoboCop, and Arnold figured this dark poet of violence was the ideal candidate. Arnold personally called Verhoeven and importuned him to make Total Recall his next project, but what convinced the director was that it was "an audacious script," even if there were still some problems.
Verhoeven read all fort\'-two versions of the screenplay and realized that no one had come up with a decent third act yet. So he brought in his own writer, Gary Goldman. That was threatening to Shusett. If he invoked his practical veto power over the script, Verhoeven would walk—and that might be the end of Total Recall. It was almost unheard-of for a star to step into a project to protect a mere writer, but Arnold did just that. "Arnold just told them he wanted me involved," Shusett said later. During the eight months of shooting in Mexico City, the two screenwriters and the director bonded, and Arnold's instincts were vindicated. Early on, when Carolco criticized Verhoeven for shooting too slowK; Arnold weighed in again.
Arnold brought his own chef and food with him to Mexico. He was practically the only American who did not get sick. "I was completely dehydrated one night and had to be on fluids basically for hours to recuperate because I couldn't even stand anymore," recalled Verhoeven. "So, it was a tough time and shooting the movie, yeah, probably went slower than they would have wished, but I don't know how it could have been faster because it was so fucking difficult."
Total Recall Qo^x. about $73 million, then one of the most expensive films of all time. Much of the money went into elaborate sets and special effects in a film that has one startling action sequence after another. Arnold had respect for the creative contributions of everyone on this huge, complex project, and he did not impose his will arbitrarily or unnecessarily. If you happened to have walked onto the set during moments of levity, you might have assumed that Arnold was a boyishly nonchalant actor unconcerned with anything beyond his trailer and the camera. You would have had no idea that he was the central figure on Total Recall '\n every^ sense, missing nothing of consequence but asserting himself only on crucial matters.
Arnold was always under control even when he seemed not to be. For a man who considered impatience his worst weakness, he seemed almost casual on the set. His endless joshing, pinching of women, and bawdy humor were in part a means to loosen things up, to lance the inevitable tension of weeks on a set, and to create an atmosphere in which a film could be created to advance Arnold's fortunes.
\'erhoeven has a reputation as a brilliant, difficult man who makes few friends and leaves many enemies, and is devoid of false praise. He saw what Arnold was doing and ended up an unqualified admirer. "What impressed me was his abilirv' to always be aware of other people and to be really listening to them, always ready to say, 'Okay, what can be done then even if it's not possible, what can be done.^'" said the director. "How he would really bring people together. How we would sit together and say, 'Come on, guys, now let's go back to the beginning.' How he would handle the Mexican crew. And how he would be together in parties and in his speeches basically would bring people together, give them attention and embrace them in his kind of laconic and funny way. I mean, I've never seen that. So, basically for me, it was like, 'Wow, I wish I could do all that.""
Part of the very conduct that Verhoeven and his peers thought so positive and so bonding was precisely what irritated and offended others. On the set Arnold amused himself by teasing a stuntwoman about the peculiar tilt of her breasts and by goading another woman to drink so much tequila that she threw up. One day he went to the home of the famous sculptor Francisco Zuniga. Another guest recalled in an incident chronicled by Connie Bruck in The New Yorkerhow Arnold was seated next to a young woman who was dating the sculptor's son. "You know," he said as he touched the woman's arm, "the thing I love about Mexican women is how furr\' their pussies are." Such incidents were generally Arnold's schoolboy idea of fun, but in a world where an emerging political correctness sometimes trumped pleasure and spontaneity, Arnold was taking untoward risks with his reputation.
"There's certainly a mean-spirited part of Arnold, but that doesn't rule him in any way," said Pitt. The problem was, rather, that Arnold did not quite get the new rules of his adopted culture. "So whether he understands what pranks are palatable and acceptable and what aren't, he's clueless. His idea of saying something like 'girlie man,' which he used to use all the time, he thinks is cute."
Given the false memories in his brain, Arnold's character in Total Recall \% unable to know what is real. Nothing is real: not his marriage, not his life, nothing. He asks himself, "If I'm not me, who the hell am I.^" Total Recall has deeper emotional resonance than any of Arnold's previous films. His character had captured something truthful about contemporary life. With the relentless tempo of modern society and the endless intrusions of the media, like the character Quaid, we all ask ourselves, "Who the hell am I.^" Quaid has his answer in a scene where he meets Kuato (Marshall Bell), the mutant leader of the rebels. "You are what you do," Kuato tells him. "A man is defined by his actions, not his memory." If that is Quaid's mantra, so was it Arnold's.
In one scene, Quaid confronts the reality that he cannot remember Melina (Rachel Ticotin), the woman he loves, and has to tell her that for him their life together does not exist any longer. It is the most vulnerable moment Arnold had ever had in a film, confronting the theft of his entire emotional life. He found it extremely difficult to evoke his feelings for the camera. This was the part of an actor's life that he had always sidestepped, detoured to avoid territory he did not want to risk traversing. He was not in an acting class, but on a film set with scores of people watching him trying to emote what he could not.
He kept saying the lines over and over, but they had no life. He knew it and everyone else knew it, too. "I have to tell you something, Melina," he said for the umpteenth time. "I don't remember you ... I don't remember us ... I don't remember Verhoeven. I don't remember Shusett... I don't remember . . ." Everyone on the set convulsed in laughter.
After that, Arnold felt better, and the problem vanished.
One close friend says that he has discussed with Arnold the fact that Quaid is the film character he most closely resembles. He did not think of himself as an actor. He was playing bits and pieces of this colossal persona he had built. He had willed into creation a public image that was like a billboard hovering above the world. Was he playing himself, or was there no difference between the character on the screen, his own public persona, and whatever he was in his private moments.-* Like Quaid, Arnold was not pretending to be some-
thing different from what he was or thought he was. In the characters he played on-screen, he had not so much acted as projected parts of his own persona. On-screen at least he was a great, awe-inspiring wizard. But was that the real Arnold.'' Of course there was a difference between what he played onscreen and who he really was. But was he even capable of recognizing that difference any longer.'' He and Hollywood had created a giant mythic Arnold Schwarzenegger of such overwhelming force that at times even he did not know where the character ended and the man began.
Three weeks before Total Recall ^42:=, to be released in June 1990, Shusett handed Arnold a tape of a television news show in which Martin Grove, a veteran Hollywood reporter, said that Total Recall had a low 40 percent public recognition of the title. That was disastrous in a season of big-budget films, and while it was a nervy act to involve the star himself, it wasn't half as nervy as what Arnold did. After watching the clip, he went to Carolco and used his clout and their desire to work with him in the future to push the company to throw millions of dollars into new advertising. Hundreds of television ads began appearing across America, and there was almost universal awareness of Total Recall on the day it premiered. Total Recall was a blockbuster, grossing more than $119 million domestically and $142 million overseas, becoming one of the signature films of Arnold's career.
CHAPTER TWENTY-SIX
The Sins of the Father
Arnold's second 1990 film was the comedy Kindergarten Cop, directed by Ivan Reitman, who had also directed Twins. Arnold plays Detective John Kimble, who goes from the streets of downtown L.A. to undercover duty as a schoolteacher in the charming seaside tow^n of Astoria, Oregon. His task is to uncover the ex-wife of his nemesis, a vicious drug dealer and murderer. The first minutes in L.A. are brutal and bloody, an enjoyable romp through the familiar violent terrain of Arnold's most familiar screen persona. In Oregon we may be in a small town but these are not the streets of Frank Capra's America.
Beneath the sentimental veneer of the film, we are smack in the middle of dysfunctional, disoriented America of the nineties. Half the kids' parents seem to be divorced. One father abuses his son. Another has run off to live with his boyfriend. A mother is worried that her kindergartener may be gay. One little boy keeps uttering through the film, "Boys have a penis, girls have vaginas." And Kimble barges in on a couple of sixth-graders making out in an empty office.
This was the film you took your family to at Christmas in 1990, and Arnold made the film appear far more innocent than it is. He holds his own as an actor against the most merciless of scene-stealers, twenty-six absurdly cute kids. And he grows in vulnerability and humanity through the film.
I'his was a project in which Arnold and Reitman got big cuts of the gross, as with their previous collaboration. Kindergarten Cop grossed $91.5 million domestically and an astounding $110.5 million overseas for a comedy with very American themes. Arnold had done what no other action star had done before, transcended his own genre to become a worldwide star as a comedic actor.
Arnold may have had a special rapport with the children in Kindergarten Cop because in December 1989 Maria gave birth to their first daughter, Katherine Eunice. Arnold had long dreamed of a real family like Reg Park's, and his waiting all those years to marry did not make that dream any less important. If he was to do what Jim Lorimer said he must, to live life fully, then this was part of it.
He wanted to be there when Maria gave birth. "It's really great to be part of the delivery," he said afterward. "You really respect the woman more. The pain and the hours and hours of pure torture brought us even closer together."
He knew how the life of celebrity walled off a person from many human experiences. Having a child was a way of bringing him back into real life, and he relished it. Arnold considered it a sacrament of life to take his turn getting up in the middle of the night and give little Katherine her bottle. Of course, Arnold and Maria had a nanny, but they put Katherine's basinet in their bedroom. During the day Arnold delighted at every moment he could spend with his daughter. "When I'm at home with my kid, I don't need those masks," Arnold said perceptiveK'. "I can be as silly as I like." That was Katherine's gift to her father, to give him back part of his childhood and a fathering experience that was the one of the truly selfless acts of his adulthood.
Maria was one of the I-can-have-it-all women. If she could not have it all, then no woman could. She went back to work, flying to the East Coast each weekend and working hard during the week as well. By now Maria had her own show, First Person with Maria Shriver, which aired several times a year on NBC. "We took Katherine with us on a couple stories for that first show," said producer Sandy Gleysteen. "We took her up to interview Sinead O'Connor in Seattle. And so she had her own show but she had already decided, 'If I have a child, I can't work full-time.' The problem was she doesn't know about not working full-time. Her fervor and her commitment to what she does is always a hundred percent. And so suddenly there's a hundred percent going to work and then she's tr^^ing to also be a wife to Arnold, but Arnold was away shooting films a lot, so he wasn't pulling on her yet. She had to stifle her own instinct about working so hard and being so committed to work in order to fulfill her commitment to being a mom. And that was a real turnoff for her. Serious. I think when you grow up with parents who think your job is to change the world, that's what you think your job is."
In the end, Maria gave up her two anchoring positions and took on part-time assignments instead. "How lucky am I.?" she has asked rhetorically. '''Very. I had the financial ability to downsize my career, and I had employers who understood my priorities and were willing to work with me to maintain
the strong and solid family life I wanted. Still, back when I made that choice, I felt so anxious and guilty."
The birth of Christina Maria Aurelia in 1991 and Patrick Arnold in 1993 made Maria's decision seem even more sound. Although she liked to view herself as a part-time journalist and full-time mom, she worked with the intensity and zeal of an ambitious young reporter. She was careful never to exploit her name or her marriage, but in some of the subjects she dealt with in First Person with Maria Shriver she confronted some of her own personal realities. She did a program, "Total Exposure: Privacy and the Press," in which she outlined her dilemma in being "as aggressive as the next reporter" while abhorring the unwanted attention she received "as a member of the Kennedy family and as the wife of a famous movie star" and a television personality. "You can send your tax-free contribution to Saving the Celebrities," wrote Walter Goodman in T/ie New York Times, not alone in finding Maria's complaints either lame or exaggerated. In one of the most attention-grabbing programs, Maria interviewed former Oakland Raider football great Lyle Alzado, who said that he was dying of brain cancer caused by his use of steroids. Maria did not allude to her own husband, but many watching the program knew about Arnold's bodybuilding use of the drug.
Arnold admired the way Maria could manage many different activities while being a formidable mother. As paternity drew Arnold in one direction, another kind of excitement was pulling him in the opposite: power. Proximity is half the game in politics, as it is in Hollywood. It is access that makes it possible to make the pitch and to cut the deal. Arnold had attended the Republican National Convention in New Orleans and helped raise money for the party, and in the last days of the 1988 presidential campaign between Governor Michael Dukakis and Vice President George Herbert Walker Bush, he introduced the Republican candidate to an audience in Columbus, Ohio.
For someone who is politically ambitious, there are few moments that offer as much potential benefit as introducing a major candidate at a speech. The role requires that one must flatter without seeming to, and shine without outshining. Arnold understood precisely how it was done. And after introducing the Republican presidential candidate, he flew across the Midwest with George Bush, who talked to Arnold about possibly chairing the Council on Physical Fitness and Sports in the new administration.
Arnold was far from the only serious candidate for the position in the new
administration. Stallone had his own idea of chairing the council, and he saw Arnold as his competition. "I've had people write to Bush and remind him that Arnold smoked pot in Pumping Iron,'" he confided to Wendy Leigh.
Arnold had stronger credentials than most, but he had not managed to cast off the cloak of controversy from his past completely. It was not just smoking marijuana in Pumping Iron, but also his history of taking steroids, as well as association with those who still did. At the 1989 Arnold Classic, for example, there had been a drug bust of Luiz Freitas, the 1987 Mr. Universe, for trafficking steroids. Regardless, his courtship of Bush paid off in January 1990, when the president officially appointed Arnold Schwarzenegger as the new chairman of the President's Council on Physical Fitness and Sports.
Arnold was ecstatic, taking what until then had been an honorary position and making it into an active one. Flying in his own jet and paying his own way, he visited all fifty states, meeting with the governors of all but Arkansas, where William Jefferson Clinton could not find the time. He staged the Great American Workout on the South Lawn of the White House and did a monumental job of publicizing the manifold benefits of exercise and sports. He made the position something it had not been before, and has not been since, a bully pulpit to get America off its flabby behind.
Arnold was sincerely trying to get millions of Americans to wake up to what a physically active life would do for them, while promoting his own potential political career. The chairmanship was like running for national office without any serious opponents and with nothing but endless applause and accolades. He was so active, so hands-on, that a few officials in Washington thought him overwhelming, but he motivated and excited most of those on the staff. Everything he did was a stepping-stone to something else, and the chairmanship was a shrewd choice for his first position in American political life. He was eminently suited for the job. He liked and admired President Bush, who was old enough to be his father, and was proud to be a part of his administration.
Arnold's newfound prominence as America's preeminent sports fitness cheerleader and his closeness to the Bush administration left him open to a constant string of people hitting him up for favors. One of the many supplicants was Danny Hernandez, who ran the Hollenbeck Youth Center in East Los Angeles. Hernandez was a pugnacious former Marine and Vietnam veteran who had built the center into a place where thousands of Latino children could learn to box and play basketball and other sports. He was a hustler, because if he did not hustle city officials, foundations, and business leaders, his kids wouldn't have their center.
"Arnold, man, I've got to talk to you, man," Danny told Arnold in his office at the old gasworks in Venice. "I want to make you Man of the Year. It's a big event, a fund-raiser for all our kids."
Such "honors" were, as Arnold knew, largely fund-raising devices, and if he was always skeptical, his staff was even more questioning. Nevertheless, he was impressed enough by Danny's presentation that he agreed to see him again. After fully vetting the operation, he agreed to be honored. That summer of 1991 he served as executive commissioner of the first Inner-City Games in which more than five thousand finalists participated in athletic events at Cal State.
That should have been it. Good deed done. Good publicity received. Another year. Another cause. Danny asked Arnold to be the executive commissioner for a second year. He received no response. Then in April 1992, after police officers involved in the beating of Rodney King were found not guilty, Los Angeles erupted in riots. The four days of turmoil caused $2 billion in damage and left fifty-five dead, along with a deeply troubled political and business establishment. There was a new urgency to help the inner city, and Arnold got Hernandez together with a group that included Maria, Bobby Shriver, and several Hollywood figures. They wanted to do something big and they wanted to do it immediately, and the Inner-City Games were an opportunity. They expanded the idea to include not just East L.A., but the entire city.
"Arnold committed to asking all of his celebrity friends to donate money, and we were able to raise $250,000," recalled Hernandez. The games that October took place at Cal State L.A., USC, and other institutions. They were such a success that not only did they become an important annual event but observers from other cities sought to replicate the games at home.
It had been Hernandez's idea, but Arnold was such an overwhelming force that he subsumed the Latino activist. The two men flew around the country in Arnold's jet to set up games in cities from Las Vegas to Miami. "Everywhere we went, there was support from celebrities, city officials, everyone," said Hernandez. "You see, we were two pure individuals saying, 'This can work. This is really happening.' I think that for this particular cause, it was something that came from love. And it shows. And we did our games."
Before quietly lobbying for the position with Bush, Arnold had taken care of another matter that could have haunted him. For all Arnold knew, the accusations about his father in News of the World might have been true. Gustav
Schwarzenegger rarely talked about his experiences during the war. The sins of the father are not rightfully vested on the son, but if Gustav was a war criminal, it could not help but taint Arnold. He decided that he had best learn the truth about his father, and he called Rabbi Hier to elicit his help. Arnold planned out much of his life years in advance. If he had not instigated a relationship with Hier and the Wiesenthal Center for precisely this purpose, he surely realized that it would help inoculate him against problems that his family background might create for him.
Hier says that Arnold called him and said bluntly: "Look, I'm in a sort of difficult situation. I'd like to know what my father did during the Second World War." Arnold told the rabbi that the subject had never been discussed in his home and that there were all kinds of rumors out there. He wanted to find out the truth, and he wanted to be sent the results directly.
Simon Wiesenthal was renowned for tracking down Nazi war criminals. Arnold could not have gone to a more authoritative place to learn the truth about his father. A number of weeks later Hier called Arnold to tell him the results. Hier told Arnold that his father had been a member of the Nazi Party, and they had found his party card. Beyond that, Heir said, there were no indications that Gustav Schwarzenegger had committed any war crimes.
The Simon Wiesenthal Center did not research far enough to learn that Arnold's father had joined the SA, the notorious "brownshirts," hardly something Gustav would have done unless he was a fervent Nazi. That may not have been an easy matter to find out, but certainly not as difficult as locating Nazi war criminals in South America.
It would not be until thirteen years later, when Arnold was running for governor, that the Wiesenthal Center reinvestigated Gustav's past—and then only after the Los Angeles Times had done its own investigative reporting and discovered in recently opened archives that Gustav had been a member of the notorious SA. The Wiesenthal Center went on to more fully document Schwarzenegger's war record as a sergeant in Unit 521 of the Feldgen-darmerie, the military police. "We cannot say with absolute certainty that because . . . unit 521 has never been charged, that it did not participate in crimes against civilians," said Stefan Klemp, the historian who did the updated report. "My experience in research in Germany shows that often police units were never tried, sometimes not even investigated. However, what we have before us now shows no evidence of any crimes committed."
Although the new documents did not make Arnold's father a war criminal, they brought Gustav in direct proximity to some of the war's worst atrocities. That shadow in no way deserved to fall upon Arnold, who was born two years after the end of World War II. But in the heavily Jewish film industry such a
revelation would have had an unsettling effect and probably revived some of the prejudices and suspicions that he had long since overcome.
There is no indication that Arnold was anything less than sincere in his request, and anything less than sincere in believing that Hier had come up with the full truth. With that unsettling matter seemingly resolved in Arnold's eyes, he began talking to the rabbi about growing up in Austria. Hier could tell that Arnold had been alienated from his father, and it troubled him that as a child he had learned almost nothing about the Nazi past, nothing about his father's war record, nothing about what his mother thought or felt, nothing in school, nothing.
If the Wiesenthal Center could find no records that Gustav had committed war crimes, it was unlikely that anyone else would, either. Arnold began taking a high-profile role within Hier's organization in Los Angeles. In 1991 he agreed to accept the Wiesenthal Center's National Leadership Award. This award for his humanitarian efforts was a watershed in his career. This was not given to honor Arnold simply because of his philanthropic concerns, but because he was a celebrit>' and a major drawing card. In agreeing to be honored, Arnold was equally agreeing to use his clout to make the dinner a success and to raise several million dollars.
Maria became the producer of the dinner, making sure that the elite of Hollywood were in full attendance at an event where President Bush would be an honored guest. She made sure that every aspect of the evening in the grand ballroom at the Century Plaza Hotel—from the table settings to the music—was first-class. Her goal was to make it an event that was almost as unthinkable of missing as the Academy Awards when you had a nomination. She was obsessed with details and did as good a job as any professional party planner.
There are endless fund-raising dinners in Hollywood, but few that are attended by the entirety of the film aristocracy. Almost every major studio head was there. The chairmen for the evening were Peter Guber of Sony and Jon Peters, formerly of Sony. The cochairs included the heads of MCA/Universal, Fox, Disney, Paramount, and Warner Brothers. The attendees were mainly Democrats but were there with President Bush and Arnold, paying up to $40,000 a tabic for the honor. Arnold and Maria had pulled it off, and the evening took him to an elevated place in the hierarchy of the American elite.
As Arnold basked in the warm glow of adulation from his Hollywood peers, he had a strange, determined foe obsessed with destroying him. His name was
Lacy H. Rich Jr. Though he made his Hving reproducing photos, his main goal was to bring down Arnold. He lived in a cluttered apartment in North Hollywood overrun with files, faxes, newspapers, dirty ashtrays, and unwashed dishes. Rich told some people that his hatred began when his friend Mike Mentzer was so devastated by his defeat in Sydney at the 1980 Mr. Olympia that he began a precipitous emotional decline. Rich managed the apartment building where the sadly diminished Mentzer lived, and Rich wanted to get even. But that is hardly enough to explain the depth of his hatred.
"We are talking today about a bodybuilder turned 'actor,' who potentially could become senator or governor, then President of the United States, if he could get the Constitution changed," Rich told Schwarzenegger biographer Nigel Andrews in an unattributed interview. "And with Arnold's track record I'm not sure he couldn't manage that. And I'm damned if I'm going to see this hypocrisy elected to public office in this countrv'."
Rich did not like to be seen in person. He was a voice on the phone. He was a mysterious fax arriving in the middle of the night, pages and pages of material, everything from frontal nudes of Arnold to stills from porno movies involving Arnold's past associates to allegations of all kinds of excesses and crimes. Some revelations were true, more were partially true, and many were demonstrably false or had nothing to do with Arnold, all of them blended together in a venomous stew. He sought to bait Arnold and those who tried to protect him. He tried in every w^ay to create a media confrontation.
Rich called Charlotte Parker and faxed her pages of the material that he was also sending to journalists and anyone else in the media. He said he went to see Joe Weider and tried to get to Arnold through him. He picketed the Welders. "He hated everv'body," Weider said. "He had a group walking in front of my house, saying that I hire illegals and create bodybuilders who are homosexuals and all that kind of crap."
Arnold ignored Rich's activities. "I paid absolutely no attention," he said. "He was no obstacle to my career, period. Absolutely none. He was just a lunatic that w^as sending around pictures of me in underwear and saying, 'Oh, Arnold had gay relationships.' You know, it was so ludicrous because everyone that knew me knew that this guy was totally out of whack. He was a sick guy and that was the end of that. Otherwise, I would have sued him if I would have felt that he was really doing anything to my career."
When the satire magazine Spy published a devastating article on Arnold in March 1992, Rich's name was not mentioned but he had played a role. The writer of the piece, Charles Fleming, says that Rich supplied a nude photo of Arnold that illustrated the story, but Rich's contributions probably went be-
yond that. Afterward, Rich talked about the piece as if he had almost written it, saying people had called to say that he "had a lot of courage to buck the system."
"Here was the star of these huge movies, making this huge amount of money, and yet there were these appalling things about him that nobody was willing to say," said Fleming. "Nobody was willing to discuss it, because of the way that he was wielding his HolK^'ood power—and that made him a target. Because he was behaving like such a bully, he was worth shooting at."
Spy was a witty magazine with an upscale audience, and the fact that it published the article suggested the distinction between the tabloids and the mainstream media was beginning to crumble—and anyone and anything was fair game. Much of the material was scurrilous and ugly and based almost exclusively on anonymous sources. "All right, so what if the rumors—confirmed for Spy by a businessman and longtime friend of Arnold's—that in the 1970s he enjoyed playing and giving away records of Hitler's speeches are true.''" the article asked. "There's the journalist who mirthfully tells of the star's back lot misdeeds—how he surprised Arnold in flagrante delicto during the filming of one of his blockbusters and how Arnold said, 'Ve von't tell Maria about dis'—but who will never commit that story to print. And there's the movie executive who will tell you only in private, and never for attribution, about Arnold's occasional suggestions to the owner of a store where he shops that the two find some chicks who will perform an act Arnold calls 'polishing the helmet.' Arnold's rationalization, according to the store owner.'' 'It's not being unfaithful. It's only some plo-jobs.' Probably no one will ever quote the Hollywood producer who pals around with Arnold and says, 'He's an unstoppable womanizer, even worse than the Kennedys.'"
F"leming detailed in Spy how with Parker's help, Arnold controlled and manipulated his image, a task made easy by the symbiotic relationship between the entertainment reporters and Hollywood. The article stated that "by all accounts, he hopes to run for governor of California or the U.S. Senate" and "you can't help but wonder, for example, how campaign reporters would have treated the dinner at the Simon Wiesenthal Center. If Arnold were in the middle of a political campaign and were honored by a Holocaust philanthropy, some intrepid reporter would be digging into his past associations."
Fleming was one of the first reporters to write about Arnold's political ambition. He recalls how reporters came up to his desk at Variety after the article appeared, to "whisper things like 'Senator Schwarzenegger' and fall all over themselves laughing. And I just kept saying, 'Get off my back. I didn't say he was running for office. But you watch. You just watch. . . . '"
The Spy article had documented one of the essential problems of Arnold's
putative political career. If Arnold decided to run for political office, these accusations and stories might spill over into the mainstream political media, irreparably sullying his reputation. Rich's efforts were a painful way for Arnold to see just how far these stories would go. Rich had already orchestrated a tabloid article alleging that Arnold had played Nazi music at a party in the early 1980s, and contributed to the Spy article.
In September 1992 Rich sent out yet another fax to a list of journalists and publicists, including Parker. "Coming in October will be the most complete outing Hollywood has ever seen. Thrill to week after week of gay outings of Hollywoods [sic] elite in words and picture. All the good ole boys that made Arnold possible. Yes they banded around him to cover his lies, now see if they band together to protect their own butts." Beneath the words was a full frontal nude of Arnold with the caption: "A Smoking Gun.^ Republican Moral Values.? Bush sure can pick 'em!!"
October came and went without the media picking up on any of Rich's charges, and he continued his futile, doomed crusade. He wrote a pamphlet about his struggle against Arnold and in June 1995 placed several chapters on the Internet. Rich had become more and more marginalized, more and more possessed. In September he committed suicide. He and his obsession were gone, but his tales and accusations lived on as part of a whispered underground about Arnold's life.
CHAPTER TWENTY-SEVEN
Number One
In June 1990, while shooting parts o^ Kindergarten Cop in Oregon, Arnold saw a Hummer in a caravan of mihtary vehicles. He thought the vehicle looked "ballsy" and decided he had to have one. "He just went ape for that machine," said his agent, Lou Pitt "I mean, it was big, it was unique, and it was something that was larger than him. He just loved the vehicle and what it could do and what it looked like and made him stand out in it and vice versa." Almost everything Arnold did was a subtle mixture of calculation and spontaneity. He immediately grasped what the Hummer could do for him and what he could do for the Hummer.
Arnold called the manufacturer, which had no interest in selling it to him. He called again. In the end, he convinced AMC that there would be a civilian market for the unlikely vehicle. He got one of the first Hummers, and he more than anyone else made it the macho man's choice of an SUV and one of the most unusual success stories in the automotive industry. He understood what he had done. He probably could have negotiated a massive promotional fee. Instead, when AMC sold Hummer to General Motors, he went to see Hummer general manager Mike DiGiovanni in Detroit in the summer of 1999. Arnold looked at a clay model of the new H2 and made substantive suggestions, particularly about the windshield, that were incorporated in the final vehicle.
That evening at a dinner with a group that included GM president Ron Zarrella, Arnold laid out plans for Hummer to sponsor the Inner-City Games that he was expanding into other cities. "He was thinking much bigger arrangements, very expensive, and there was no way we could afford it—we were two years away from production," said DiGiovanni. "I knew he was the
foundation of the brand, but I couldn't afford it." The following spring, Arnold contacted the Hummer division again, with a more modest proposal. Hummer agreed to contribute $13 million over seven years. Hummer also became involved with awarding Hummers to the bodybuilding winners each year in Columbus.
In December 1990 Arnold made the cover of Time as "the movies' top star." In less than a decade, forty-three-year-old Arnold had made an astounding leap. Although he might have appeared little more than an oversize cartoon, he was a star who had intuitively grasped that America would sell ideas and images as its most important product. As with his Hummer, he was one of the torchbearers.
Arnold's horizons did not stop at the shores of America. "They see me as both American and European," he told Time. "And they know that I am not dealing with an American arrogance that says we are the kings. I go to Australia, even though there is no money there. If the Soviet Union would have a premiere of my film, I would go, because I know that The Terminator was the hottest tape on the black market. So my attitude is that you have to pay attention to the entire world. Everything is becoming very global, especially movies. Look what has happened overseas in the past five years with video and cable and TV. American companies are finally waking up and cleaning up. But they were not ahead of the game. Only because of demand are they waking up. We've got to look at everything as equally important."
That was an insight into the global economy that many economists and business leaders were just beginning to grasp, and it was only part of Arnold's understanding. Lou Pitt observed Arnold's own brilliant creation of a mega-image that led to his unique placement in modern popular culture. "When he got into the Hummer and cigars and sunglasses and his lifestyle, it was really about a branding of a lifestyle," said Pitt. "He went from being an icon to a life force in many ways because of his fitness program, his presence in that world, Hummer, his dress, the Hawaiian shirts, smoking cigars. His persona became so large, and he had such an extraordinary following that even people who didn't see his films or want to see his films fell in love with him because of that."
Since the earliest days of Hollywood, moviegoers have left theaters ready to emulate their favorite stars. In 1934, Clark Gable's taking off his shirt in // Happened One Night and revealing his bare chest is said to have led to a dramatic decline in sales of undershirts. Arnold's impact did not even always depend on a film.
In promoting bodybuilding, Arnold had learned that success can be the mother of failure. He and Lorimer had done such a great job handling the Mr. Olympia contest that the Weiders decided to take it away from them. They said that they wanted to move it around the world, helping to expand bodybuilding.
The two partners put on other contests during much of the eighties, but at the end of the decade Arnold had an ambitious idea. "I think that probably my image is now at the point where we ought to have a contest called the Arnold Classic," he told Lorimer. He talked about it as if discussing a kind of currency. "I think that's a great idea," said Lorimer, who had as solid an understanding of Arnold's possibilities as anyone.
The first annual Arnold Classic took place in the spring of 1989. The event became not only the second-most-important title in bodybuilding but also the most innovative competition, fostering more aesthetic presentations. Vendors sold dietary supplements and workout equipment. Each year a growing number of other sports had their own contests, so that bodybuilding became only a small part of the celebratory weekend of athletic events.
Arnold also agreed to lend his name in partial exchange for equity in a new Columbus shopping center, the Easton Town Center, and he became increasingly a part of the Ohio world. In 1994, when Arnold wanted to purchase the army tank he had driven during his military service in Austria, the vehicle was literally dug up, refurbished, and shipped to America. The tank first sat at a Planet Hollywood at the upscale mall. When the restaurant closed for good, Arnold had the chance to drive the tank around the grounds. Then he loaned the military vehicle to the Motts Military Museum outside Columbus, where it sits today. He visits the tank periodically to show his kids what their dad used to do.
Arnold always had to be on the edge, testing the limits of his invincibility, but not when it came to the roles he played. Arnold was the biggest star in the world, and he chose films that he believed would help him stay on top. The only role he was interested in reprising was that of the Terminator, almost the emblem of his film career.
One morning Arnold was sitting in his Santa Monica restaurant Schatzi on Main discussing the project with Cameron. "All right, now here's the concept," Cameron said as Arnold listened intensely. "The Terminator comes back and he is going to protect John Connor and he doesn't kill anyone."
"But /'w the Terminator," Arnold said as if Cameron was trying to steal his
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birthright. "I have to terminate. That's what the audience wants to see, me kicking in the doors, machine-gunning even, body."
"But you don't do that in this film."
"But that's the character," Arnold insisted.
As he had done with Total Recall, he was the crucial person in helping bring together the various elements. First came Carolco, with the resources and daring to spend $94 million on the most expensive film in history' to that point. The studio would not have made such a massive commitment without James Cameron once again directing. Linda Hamilton also returned as the female lead. In lieu of salarv', Arnold took one of the baubles of a megastar's life, a $12 million Gulfstream GUI plane, plus a cut of the film's profits.
Terminator 2: Judgment Day begins in the ruins of L.A., leveled in a nuclear holocaust on August 29, 1997, that around the world killed 3 billion people. In the L.A. rubble live the remnants of free men and women, fighting a guerrilla war against computer-controlled machines that dominate the ravaged earth. The machines' greatest challenge is the rebel leader, John Connor. To thwart him, the machines send the robot Terminator T-1000 (Robert Patrick) back in time to 1994. T-1000 is a perfect image of a human being. Its mission is to kill the boy John Connor so that he will not grow up to become the machine's most dangerous enemy. The resistance sends back its own Terminator T-800 (Arnold) to protect the boy so that the tyranny will not inevitably triumph.
Early on, when T-800 in black leather jacket and sunglasses rides on a Harley-Davidson motorcycle along a California highway, we are seeing the ultimate manifestation of Arnold's film image. At the time of the 1990-91 filming, Arnold's awesome physicality was at its prime and there was iconic depth to his countenance. The Terminator is only a machine with a computer chip for a soul, but it is constantly learning. In its interactions with young John (Edward Furlong) and his mother, Sarah (Linda Hamilton), T-800 begins to understand what it means to be a human being and to have feelings and moral values.
Most of Arnold's films are wars against the dehumanized totalitarianism of the modern Western world. In Total Recall the despotic government controls the very air on Mars and cuts it off for those who fight against its hegemony. In The Running Man television itself is the great engine of enslavement. Even in the comedy Twins, the Arnold character and his brother are the products of the malevolent excesses of scientific experimentation funded by the U.S. government.
In film after film, Arnold's characters define themselves through forceful assertion against the antihuman forces of death and control. "Remember the
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message," Sarah's late husband tells her in a dream in Terminator 2. "The future is not set. There is no fate but what we make for ourselves." That is almost precisely what the wise mutant leader Kuato tells Arnold's character, Quaid, in Total Recall: "You are what you do. A man is defined by his actions, not his memory."
Arnold always learned from whatever he was doing, including these roles that literally involved years of his life. He incorporated them into his own political and cultural image of modern society. He, too, believed that individual man fashioned his individual fate, and that destiny is a creation of each of us in a free society.
In the end, the most deeply generously human in Terminator 2 is the Terminator, who has no heart or soul. He is able to destroy not only his dark nemesis from the future but also the technology that brought with it nuclear fire and the tyranny of the machines. He is the only manifestation left of that technology. As long as he exists, others may use that technology for evil purposes. Thus, the Terminator makes the deeply moral, heroic decision to destroy himself. In the final scene, T-800 lets himself down into a boiling caldron of molten steel. Then in a voice-over, Sarah speaks the film's last words: "The unknown future rolls toward us, and I face it for the first time with a sense of hope. If a computer can learn the value of human life, maybe we can, too...."
That those final words are so powerfully moving is a tribute to Arnold's performance. It is a subtle, nuanced piece of work, half lost behind the elaborate makeup, the brilliant special effects, the endless one-liners, and the spectacular action scenes. But his performance is nonetheless the heart of what is one of the best action films of all time. In terms of Arnold's highest goal of worldwide popularity. Terminator 2: Judgment Day proved his biggest film when it opened in the summer of 1991. It grossed $204 million in the United States and Canada and $312 million in the rest of the world, making it the thirty-fourth-biggest film of all time.
For a number of years, Arnold had talked to George Butler about buying all rights to Pumping Iron. Years before, Butler had hired a truck and driver to haul about 120 hours of outtakes from a New York City office to the cellar of his New Hampshire home. He knew that Arnold's soliloquies about Nazism could prove embarrassing; however, the photographer considered them "a lot of smoking Derringers, but no smoking guns."
Arnold was more concerned with unfortunate pictures from the past than any inappropriate remarks he might have made. Among the eight thousand or
so photographs that Butler had taken, there was a series of nude photographs, including some with a woman bodybuilder that a regular reader of Playboy would have appreciated but were hardly images you wanted to become public if you had political ambitions.
Butler had the images appraised for a million dollars, a figure based not on their artistic merit but on the price the tabloids would likely have paid for them. Arnold agreed to pay $1.25 million for the film rights to Pumping Iron and the outtakes. The deal memorandum also gave Arnold's friend Neal Nordlinger the right to examine the photo collection and, with Butler's concurrence, "destroy any of such photographs and negatives of such photographs, as well as copies thereof, which in Nordlinger's opinion are either embarrassing to Schwarzenegger or in any way reflect negatively on Schwarzenegger's professional or private life." Butler knew just how litigious Arnold could be. Although Butler agreed to the destruction of what he says were forty-three photographs, he insisted that Arnold acknowledge that he owned and had the right to sell all of the other photographs.
Freed of the potential embarrassment of his early nude photos and with his film and protopolitical career burgeoning, Arnold had every right to feel good. By the early 1990s, in fact, Arnold was seen to be full of what one of his closest associates called "grandiosity and a feeling of omnipotence." Hubris was an occupational hazard for megastars. It was not unusual that Arnold had come down with the malady, only that it had taken so long and that he had such a bad case of it. Lou Pitt had a client looking for a surefire hit.
Weekends are the only time in Hollywood that much reading gets done, and on Friday afternoons, like every' other major agent, Pitt went home with a bunch of scripts. "This is a weekend read around town, and I think it's going to go for a lot," a Columbia TriStar executive told Pitt one Friday in November 1991. "Would you read it and see if you think it's something for Arnold.?"
Pitt read every page of the spec screenplay by twenty-three-year-old Zak Penn and twenty-four-year-old Adam Leff. It was a comedic thriller in which an alienated kid is sucked through a movie screen to join his favorite action hero to go on a merry, bloody romp. Pitt loved it. "I'm not telling you to buy it or not buy it," he told the exec Monday morning, "but I think this is a really terrific idea and if done right, it could be fantastic. But I'm not promising Arnold will read it, let alone do it. So you guys decide."
TriStar bought the script, and a few weeks later Pitt called the film execu-
tives to say that Arnold had read it and was interested. He was "interested" in half a dozen other potential films, too, a way to keep the studios off balance and to make sure he got the best deal. Even if he had a favorite project, he did not let anyone know. Arnold chose his projects with the instincts of a marketer, not a filmmaker, and his marketing began in the nature of the screenplay.
Arnold was a kind of populist cultural politician who judged himself not by the number of votes he received but by the number of tickets he sold. Arnold had his action-movie fans and his comedy fans, and he wanted to expand his audience even further. He was attuned to the popular consciousness as well as anyone in Hollywood, and he sensed a reaction against the ultraviolent films that were his forte. In some measure, the whole genre had become a cliche-ridden formula of blood and guts, with a large but ultimately limited audience. A new generation of parents wanted something different to see with their kids. Family-oriented films such as Home Alone and Back to the Future Part III were going gangbusters. If you wanted a shot at $100 million grosses, this is where the action was.
"I just feel we are at a time where people want to see less graphic violence, and I think if that's what people want, then that's what you ought to give them," Arnold told The Boston Globe's Jay Carr in 1993. "People want to go much more as a whole family. I feel very much influenced by the public, because I want to do the movies for the public, not for me. So I listen and get a feeling for what works and what doesn't."
Everyone in Hollywood wanted to do business with the biggest star in the world, and hardly anyone carfed what the project was as long as Arnold was in it. That was flattering, but it also made it very difficult for him to make good, unbiased decisions. In January', Peter Guber, chairman and CEO of Sony Pictures (including Columbia and TriStar), and other top executives paid deference to the star by driving from their offices in Culver City to Arnold's new restaurant, Schatzi on Main, in Santa Monica for lunch.
Arnold had no illusions that the row of top executives were sitting there across from him because they loved his saintly form. They sat there because he was money in the bank. Arnold explained that he liked the idea of the film, but not the screenplay. "Having a kid come into a movie awakened certain fantasies I had as a kid in Austria," he said. "What would it be like to sit on John Wayne's saddle, or have him come with this huge horse right out of the screen.'' The script had a great concept, but it wasn't executed professionally."
The screenplay was about what one would expect from two fledgling screenwriters. They had already been paid off to make way for some of the top talent in Hollywood to rewrite the script for Arnold. "The best thing
would have been if we could have told Arnold, 'We have Jesus Christ rewriting this,'" one of the luncheon participants told Aljean Harmetz of The New York Times. Short of Him, there was no one they were not willing to attach to the project. They brought in a hot young writer, Shane Black, for a million dollars to rewrite what was now called Last Action Hero. Black brought in his friend David Arnott for $250,000. Arnold wasn't that happy with the results, so the studio brought in his choice of a director, John McTiernan. And yet Arnold still was not willing to commit to the film.
It was not only Arnold who was unhappy. Maria had become Arnold's most opinionated adviser. Many of the professionals around the star dreaded her input, feeling she had tin ears for the nuances of filmmaking. "Creatively, she's a complete wash," said one close observer. "And yet she inserts herself in a way that asserts, 'I know what I'm doing.' And she doesn't."
Not all of Arnold's close advisers felt that way. "I never got back from any of the meetings that Maria attended where she was a negative," said Jake Bloom, Arnold's longtime lawyer. "Arnold always made his own decisions on anything. If she was there, he wanted her there, but she didn't tell him what movies to do. There were a bunch of pictures she didn't want him to do that he did."
As much good as Maria did for Arnold, she also turned her hypercritical eye on her husband. Several of his associates felt her judgments resulted in a never-before-seen uncertainty about himself. Maria's defenders say that observation is totally wrong. She attended many of Arnold's meetings with his agent and producers, speaking up as if she were his manager. Some of the participants found Maria's contributions valuable and essential, while others felt that she was sitting where she did not belong, speaking with a boldness and certitude that her words scarcely merited.
Maria's presence made her a convenient target for criticism. "It's very easy to blame the woman," says Maria. "When Arnold didn't pick a certain movie, people used to say it's because I said no. I had nothing to do with it. Some of the times, I'd never even seen the script, but I would hear all the time, 'It's because she wants him to be in PC movies,' or, 'She wants him to be in movies that kids can go to.' That was a terrible accusation. I'm very clear about what I think I've done in Arnold's career and in his life, and I'm very comfortable with it."
Whatever her weaknesses, Maria was almost alone in confronting Arnold with the most forceful, definitive judgments. Maria did not like the whole idea of Last Action Hero and preferred that her husband do a comedy called Sweet
Tooth. Arnold's buddies started calling him "the Tooth Fairy," an appellation that hardly made the project more appealing.
Arnold finally agreed to do Last Action Hero if the studio would bring in the celebrated screenwriter William Goldman to add "emotion." Goldman went ahead, earning $750,000 for his four weeks of work. Arnold was the star and the coproducer, and he controlled practically everything about the film: a director he liked, the costars with whom he worked, the advertising, and the promotion. It was his film, and Columbia crowed about its coup at landing Arnold in what surely would be the biggest hit of the summer of 1993.
CHAPTER TWENTY-EIGHT
Last Action Hero
When Arnold flew to Nice to attend the Cannes Film Festival a month before the mid-June opening oi Last Action Hero, he was met at the airport by a studio limousine from Sony/Columbia. The black sedan drove slowly through the narrow streets of the Mediterranean resort and along the fabled road in front of the beachfront hotels so that he could see the scores of banners with the words last action hero emblazoned on them. A few days later Stallone arrived at the airport to be picked up by a studio limousine from Columbia TriStar, which was producing his forthcoming film, Clijfhanger. The driver drove into Cannes and along the Croisette by a different route, one lined with banner after banner celebrating Stallone's summer film and almost nothing promoting his competitor's film.
Stallone might have had as many banners, but no one bested Arnold in promotion. He had already started touting Last Action Hero. Columbia had only twelve and a half minutes of footage to show the assembled journalists at Cannes, so the burden fell even more heavily on Arnold. At a lavish dinner at Hotel du Cap, he told the three hundred MP guests that Last Action Hero will be "huge, large. It's monstrous. It's gigantic." That week he bragged that he did fifty-four print and forty TV interviews in a single day, running the journalists through his suite one after another. Arnold's presence in Cannes had been amplified by a seventy-five-foot-tall, twenty-foot-wide gun-toting Arnold riding on a barge a mile offshore, looking like a lost balloon from the Macy's Thanksgiving Day Parade. When the photographers arrived for a sunset shoot, the monumental Arnold balloon deflated, as if tired of publicity. The other promotion that did not work out was Columbia's plan to pay $500,000
to splash the words Last Action Hero on a NASA rocket launched the same time as the premiere.
"Arnold was often extreme: let's do it bigger and better than anybody," said Sid Ganis, then Columbia's president of marketing and distribution. By the day that the film opened in theaters, Arnold made sure that he was everywhere, from television ads to billboards, from posters and Last Action Hero cups at Burger King to the aisles of Toys "R" Us, with hundreds of the new Last Action Hero Mattel figures personally approved by Arnold. When he was first shown the toys, he dismissed the Mattel executives and told Danny Simon, a licensing executive, "I hate the fucking line. There's all this violence and it's not explained. Fix it."
Even before the movie opened, there was bad buzz on the film. Arnold was still out shooting action shots and adding dialogue only a few weeks before Last Action Hero opened, which is generally not a good sign. He wrote off all the negative rumors to jealousy, the strongest emotion in Hollywood. "Everyone in this town is jealous of the next guy," Arnold said. "They're all a bunch of jealous bitches sitting around saying, 'I hope he takes a dive.'"
"What happens in Hollywood is every year they pick on someone and take someone down. They look for a crack and if they find the crack they will move in. Because I had had the number one box-office hit of the previous year, it was, 'Hey, where can we find a crack.^'"
Although Arnold did not know it, much of the bad buzz had been orchestrated by an anonymous source who was feeding negative material about the studio to leading media outlets. Arnold had gone to Columbia only because it had cut the deal for the movfe he wanted to make, but he found himself in the midst of a vicious internecine struggle to bring down the top executives. "Hollywood is a cannibal that loves to eat its young," said coproducer and friend Neal Nordlinger. "People had a lot of animus toward the executives Peter Guber and Mark Canton. And, of course, there was animus toward Arnold as well."
The studio had a "deep throat," a man who lied to reporters that he was a Columbia studio executive. In one of his first messages, the source tried peddling a story that Last Action Hero had done badly in a preview. Reporters at The Hollywood Reporter coxAd not verify the account and refused to publish it. The story made it into print at the Los Angeles Times on June 6, a week and a half before the movie opened. Jeffrey Wells, a freelance writer, reported that numerous sources, including "actors, directors and film industry executives to social workers, body builders and dental technicians," confirmed that there had been a screening about two weeks earlier at Pasadena's UA Marketplace cinema. Columbia denied that the screening took place, and Wells concluded
that the studio wanted to keep it quiet because the audience had so disUked the film. In Hollywood, the worst news is often the best news, and there was hardly anyone beyond the Columbia loyalists who believed the executives.
"We suffered, because the LA. Times didn't care that day," said Ganis. "Journalism wasn't that important." The marketing president was so upset that he personally went downtown to the newspaper office to protest. When that got the studio nowhere, Ganis did what he in retrospect calls "a stupid thing." The week Arnold's film was opening, just when all the attention should have been on Last Action Hero, the studio revved up its fight with the Los Angeles Times by vowing to have nothing to do with California's premier paper unless it stopped carrying Wells's stories. The daily stood its ground, and the reporter justified himself to The New York Times by saying "that his article sought only to convey the rumors about a screening." That is not at all what he had conveyed to the media-savw readers, including film critics who had reason to believe that Last Action Hero was a bomb. In reality, as Peter Bart reported in Variety, "a film was previewed in Pasadena, but it was Rising Sun, the upcoming Fox project, and this information never overtook the rumor."
On June 9, just days before Last Action Hero opened, twenty-seven-year-old Heidi Fleiss was arrested for sexual pandering, pimping, and narcotics. Soon afterward, the secret source called reporters, giving them detailed information about Fleiss's call-girl ring that serviced Hollywood executives and stars. Fleiss later claimed that one oi Last Action Hero\ producers was a regular customer, and there were rumors of her girls appearing as extras in the film.
In the first days that Holh^vood whispered ferv'idly about the ring, Charlotte Parker worked to make sure that Arnold's name was kept out of any stories of purported acts on the set of his latest film. That did not stop the eventual mention of allegations about activities on the set oi Last Action Hero. "Sources close to alleged Hollywood madam Heidi Fleiss told The Hollywood Reporter that women who worked for her had been sent to the set and they believed that part of the payment may have been listed as 'masseuse' expenses," wrote Anita Busch in The Hollywood Reporter \n August. The trade publication said that the studio was reportedly under investigation by the IRS for the misuse of corporate funds; nothing more was heard of the matter.
On the June morning when Arnold was about ready to begin the media marathon to coincide with the opening oi Last Action Hero, Parker took him aside to tell him that earlier in the day she had read the first reviews, and some of them were devastating. She had seen bad reviews, but there had usually been some wit or generosity in the criticism. These were ugly, almost personal, as if the writers had been waiting for the opportunity to unload a decade's worth of venom. The publicist would have liked to drive
around the reviews like an accident on the highway, but she knew that Arnold would be asked about them, and as tough as it was, she felt she had to tell him.
Variety called Last Action Hero "a joyless, soulless machine of a movie," while the Los Angeles Daily News said it was "the last big, loud, ugly thing of the summer, a case study of how intellectually ambitious material can be botched." For the Los Angeles Times, it was "an awkward mixture of overproduced action and underwhelming comedy, this ponderous joy ride is more notable for how strenuously it's been promoted than for how much pleasure it delivers."
When Arnold met the first group of writers in a suite at a Beverly Hills hotel, he pretended that all was right with the world, making eye contact with the five journalists, shaking their hands firmly, and sitting down as if ready to devour a banquet of life.
An Atlanta critic began by quoting from the current cover story of Entertainment Weekly that said Arnold's days were over, he was a symbol of the eighties, "as much an archetype of the decade as junk bonds. Republican presidents and Madonna."
Arnold almost never showed his irritation to interviewers, but he greeted the question with testy silence and a killer stare. "First of all I don't believe that eras fall into neat decades," he said. "Second of all, Fm not a product of any era. Fm a product of myself."
The critics were either so uninterested in his film or so negative that they asked no questions about Last Action Hero, only about Arnold's life. After their allotted time with the star, Parker entered the suite to take him to the next group. "This movie is the ultimate entertainment," Arnold asserted as he left, trying to stamp the group with his ersatz optimism. "People will love it. You'll see."
As the film dropped off dramatically and seemed poised to be one of the classic debacles, right alongside Ishtar 2ind Howard the Duck, the attack went from the film to Arnold personally. The New York Daily News depicted Arnold as uncharitable. The Los Angeles Times suggested that Arnold liked dealing only with reporters happy to be "Schwarzeneggered." USA Today's headline was something Arnold had never seen before: Schwarzenegger's star dimming.
There is no way to gauge the impact that the Wells story in the Los Angeles Times had on the film's reception, but it became a major focal point for all the anger over Last Action Hero's disappointing reception. Arnold developed a highly justified suspicion of a Los Angeles Times that was willing to let such falsehood stand despite its pretensions to journalistic excellence.
Last Action Hero was a creative failure in part because the script had been written not for milhons of moviegoers but for Arnold. The script had jagged bits and pieces of too many good ideas tearing into one another. In the film, Danny Madigan, a child of divorce played by Austin O'Brien, fantasizes about his favorite action hero, the megastar Jack Slater (Arnold). With the help of a magic ticket, the wildly imaginative youth projects himself through the screen of an old movie theater right into the middle of the latest Jack Slater film. He and his hero romp through scenes of a typical Arnold/Sly shoot-'em-up, with buckets of blood and arsenals of weapons.
The film is not that scary and it is not that funny. In trying to satirize the whole idea of action heroes and blood-tinged comic-book movies, Last Action Hero makes fun of Arnold himself and the millions of people who had bought tickets to his movies.
The film's failure became such a major topic in Hollywood that Peter Bart wrote a public memo about it in the trade publication Variety. "Part of the problem is of your own making," Bart wrote. "In your exuberance at achieving stardom, you've managed to develop some serious syndromes. At the preview of'Last Action Hero,' did you really have to say, 'I've turned out another great movie and everyone seems to love it and the critics have already said that it's a great summer hit.' Chill out, Arnold. It's understandable that you want to pitch 'Last Action Hero,' but how many Planet Hollywoods can you open in one year.'' Most stars do an occasional magazine cover, but the newsstands these days present a sea of Schwarzenegger. Forget the bravado, the hard-sell aphorisms, the self-hype. Cool down. Relax. All of a sudden everyone will forget you're the bad guy of the moment and start loving you again."
Arnold had expected to go head-to-head with Jurassic Park, but Steven Spielberg's film demolished Last Action Hero, earning over half a billion dollars worldwide, one of the biggest films of all time. Arnold thought he had lapped Stallone for good, but ClifPianger o\Qrwh.c\n\Q,6. his film, too. Last Action Hero was not the total disaster everyone said it was. It cost about $120 million to make and market, and took in about the same amount worldwide, coming close to breaking even. Still, much of the media considered Last Action Hero one of the great failures of modern filmmaking.
The film failed in part because Arnold was Hollywood's golden cow of endless bounty. Columbia was so revved up for its Arnold film that the screenplay was okayed before it was ready, and the film was pushed through production far more quickly than it should have been. It had taken fifteen years to produce Total Recall because the script did not have a third act. Nei-
ther does this film, as Nordlinger admits. If Arnold had waited and let Last Action Hero simmer, he might have had a brilliant film to elevate his career to a level it had never been.
Both Pitt and Parker sensed that Arnold was upset by the poor reaction as never before and was depressed in a way they had never seen him. Parker had tried to do a professional job, to be honest with her client and temper the negative media. In the green room at The Tonight Show, a few hours after the publicist had first apprised Arnold of the negative reviews, Maria turned to Parker and said: "You upset Arnold. I never want you to upset Arnold again."
"Maria is unbelievably protective," said Arnold. "She will destroy if she feels someone is trying to do harm to me. She felt it was totally inexcusable to come to me, saying, 'Here are these disastrous reviews,' when she could have said, 'There are some good ones and some bad ones, but who cares.-^' I toned it down. I said, 'Maria, don't worry about it. We're going to move on with this.'"
As Arnold saw it, Charlotte Parker had violated one of his basic emotional tenets. "I have a support system around me with everything, and I have always despised when people came to me in the morning with bad news. In my office somebody would put down a bad USA Today review on my desk, and later in the day there would come in twenty great quotes from reviews, and I would go ballistic. I would say, 'What schmuck would put a bad review there when I walk into the office when we have twenty good reviews.''' When you're successful, people take a certain joy looking you in the eye and giving you a bad review. I don't need that. I need always positive reinforcement and then face reality."
Parker knew that no one loved Arnold more than Maria did. If she was upset, it could only be that Arnold had been overwhelmingly affected by the reviews, in a way that even his longtime publicist had missed. There had been no good reviews to show Arnold, and Parker found Maria's comments unsettling. Although she continued to do her job the way she thought she had to, there was a new element of uncertainty and new demands. "I was a miracle worker as it was, but now there was no limit to what he felt should or could be done," said Parker. "That was the beginning of the end."
As she does whenever her husband is suffering or needy, Maria came forward to protect Arnold. "Maria means well, and her every waking breath is for him," said one close friend. "But I think she's the reason why during those years his decline happened so enormously. He kept losing more and more parts of himself. And she—always well-meaning—was taking away from him who he was. You know, knocking his legs out from under him, saying, 'You're
going to look like an idiot.' She didn't like his friends, low-class, vulgar. She brought in more and more of her people and made them his."
"Arnold's friends could not be Maria's friends," says another close friend.
Arnold was not the same toward Pitt, either. "People like Maria and Arnold, they're not really good about publicly admitting mistakes," said one of their closest friends. "So, what do they do after Last Action Hero crashed.'^ He fires Lou Pitt, who had been his agent and had been the most loyal person forever and ever. And then hires this guy, Robert Stein, just because his wife was friends with Maria. Maria encouraged Arnold to hire him, and he never really did much, either."
It was not until four years later that Arnold fired Pitt. The star considered loyalty one of the essential virtues, and if you were loyal to him and doing your job, he was going to try to be loyal to you. But several sources say that Maria's harping began to take hold of his judgment. Maria claims that she had nothing to do with Pitt and Parker's relationship with Arnold, another example of her being blamed for something that did not involve her. She says she was opposed to her husband hiring her friend's husband as his agent: "I said, 'Well, what will happen if in fact it doesn't work out.^ I don't want to lose my girlfriend.'"
Both Pitt and Parker had served Arnold well, and it would have been better for everyone if he had simply ended the relationships, but he could not bring himself to do so. Arnold takes issue with the idea that he blamed them for his professional difficulties. "Charlotte Parker was a hardworking woman who was killing herself for me, and Lou Pitt was a hardworking agent who was killing himself for me," he says. "That's the way it is. Everyone was trying to make winners, but you just can't make winners all the time."
Arnold distanced himself from Parker, made the publicist the convenient repository for his self-doubts, and blamed her for any less-than-stellar presentations in the media. In the early years, Parker had talked to Arnold almost every day, but now her phone calls were not always returned, and she often had to make decisions based on her own instincts. She was not getting his scripts to read any longer. He could be curt and mean to her, not only in private, but in situations in which others witnessed it.
Parker had been absolutely crucial to his rise to worldwide stardom. Together they had orchestrated a brilliant image campaign. He had paid her what any other public relations flack would have charged, but the salary she earned was hardly commensurate with all she had done for Arnold. Finally, after one rebuke too many, she left her longtime employer, staying loyal to him and his secrets. She continued in public relations, serving an impressive list of film and corporate clients.