Long Tail Pattern

KP Niche content providers (professional and/or user-generated) are the key partners in this pattern.

KR & KA The key resource is the platform; key activities include platform development and maintenance and niche content acquisition and production.

C$ The main costs incurred cover platform development and maintenance

VP The value proposition of a Long Tail business model is characterized by offering a wide scope of “non-hit” items that may co-exist with “hit” products. Long Tail business models may also facilitate and build on user-generated content.

R$ This model is based on aggregating small revenues from a large number of items. Revenue streams vary; they may come from advertising, product sales, or subscriptions.

CS Long Tail business models focus on niche customers.

CH Long Tail business models usually rely on the Internet as a customer relationship and/or transaction channel.

A Long Tail business model can serve both professional and amateur content producers, and may create a multi-sided platform (see Multi-Sided Platforms) catering to users and producers alike.