Outside-In Pattern

KP External organizations, sometimes from completely different industries, may be able to offer valuable insights, knowledge, patents, or ready-made products to internal R&D groups.

C$ It costs money to acquire innovation from outside sources. But by building on externally-created knowledge and advanced research programs, a company can shorten time-to-market and increase its internal R&D productivity.

KA Building on external knowledge requires dedicated activities that connect external entities with internal business processes and R&D groups.

KR Taking advantage of outside innovation requires specific resources to build gateways to external networks.

CH Established companies with strong brands, strong Distribution Channels, and strong Customer Relationships are well suited to an outside-in open business model. They can leverage existing Customer Relationships by building on outside sources of innovation.