Index

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Accountability, in investment log, 183

Addictive behavior, 150–155, 163–167, 169–174

Alcatel-Lucent, 66, 204

Alcoa, 131

Amazon, 15–16, 67–69, 187

Anheuser-Busch, 194

Apple, 104, 131–133, 143, 187, 191

Are Investors Reluctant to Realize Their Losses (Odean), 168–169

Argus, 103

Assets

on balance sheet, 52–54

toxic, 53–54, 180

Auto industry, 90, 101, 118, 121, 131, 193

Average volume, 69

Balance sheet, 51–59

data components, 52–54

nature of, 40, 51–52

ratios based on, 55–59

using for investment decisions, 55–59, 61–62

Bank of America, 100–101, 102

Bear markets, 20–21, 32

Behavioral finance, 23–30, 149–174

addictive behavior and, 150–155, 173–174

behavioral selling, 97–107

brain and, 153–154, 166, 167, 169

complexity assumption, 27–28

gambler’s effect, 163–167, 169–172

identifying behaviors, 150–153, 154–155, 157–159

investor sense of inadequacy, 28–29

key point about market psychology, 104–107

overconfidence, 155–156, 159–162, 167–168, 179–181

overoptimism, 155, 156–157, 159–162, 167–168

panic in, 109–121

practicing behaviors, 157–159

quick gains and, 159–162, 166

realization of loss, 168–173

risk assumption, 29–30

time limitations on self-sufficiency, 30

volume trends, 70

wealth assumption, 24–27

Benchmarks, Standard & Poor’s 500

Index (S&P 500), 6, 8–11, 14, 197–198, 200, 209–210

Beta

defined, 71

limit-order trading and, 144

as news service homepage metric, 71–72

situational trading and, 83, 84

BHP Billiton, 202–203

Biotechnology sector, 115–117, 192–193, 203–204

Bloomberg, 56, 64

Bonds, 205

Bottom-line numbers, 43, 48, 68–69, 83, 84–85

Breiter, Hans C., 163

Buffett, Warren, 3, 13, 21, 33, 35, 78–79, 94, 109, 149, 195

Bull market, 31–32, 198, 210–212

Buy-and-hold strategy. See Long-term investing

Buy low, sell high strategy, 115–119, 124, 133–134

Carhart, Mark, 9–10

Cash

on balance sheet, 52–53

from financing activities, 61

from investing activities, 61

in new concept of diversification, 205

from operating activities, 60, 61, 89

Cash flow, 40, 51–52, 59–62, 86, 87, 89

Casinos, 164–166, 169–172

Chevron, 203

China, 199, 207

Cisco, 14, 15–16, 113

Citigroup, 100–101, 178–182

Cloud computing, barriers to entry, 130–131

CNBC, 20, 56, 110, 134–135

CNN, 20

Coca-Cola, 203

Commissions, of money managers, 7–8, 9

Complexity assumption, in behavioral finance, 27–28

Corning, 14, 16

Costco, 139

Cost of goods sold (COGS), 42

Costs, on income statement, 41–42

Cramer, Jim, 123, 196

Current liabilities, 54

Current ratio, 58–59

Customer relationships, 91–92

Cyclic companies, 194

Daily Finance, 56

Daily volume, 69

Day trading, 29

beta and, 71–72

limit-order trades versus, 144–145

poker compared with, 166, 172–173

short interest and, 76–78, 198

Debt-to-assets ratio, 58, 62, 89

Dendreon, 115–117

Department of Corrections, Kentucky, 105, 151–153, 154, 173, 182

DFA Commodity Strategy, 197–198

Di Chiara, Gaetano, 153

Diversification, 195–207

conventional approach to, 197–201, 211–212

customizing approach to, 205–207

importance of, 5–6, 195–196

versus market downturn, 196–197

nature of, 195–196

new concept of, 198–200, 201–207

Dividend yield, 201, 202–203

Domash, Harry, 66

Dopamine, 164, 167, 169

Dot-com bubble, 14–17, 19, 31, 113–114, 160, 209, 211

Dow Jones Industrial Average (DJIA), 32, 111–114, 135

Drug addiction, 105, 151–153, 154, 173

Earnings, 123–136

announcements and, 118, 121, 124

event-driven approach and, 123–124

expectations for, 31, 41, 124, 125–128, 132, 133–134, 145

in ten-ten-to-ten system, 186–191

trends of, 124

Earnings per share (EPS), 43, 68–69

earnings growth in value investing, 89

enterprise value and, 72–73

forward P/E ratio and, 74

PEG ratio, 76

eBay, 67–69

Economic outlook, 13–22

illogical/unexplainable trends and, 115–119

mind-set of investors, 13–14

predicting future trends, 13–14, 20–22

for present and future, 13–14

Education, investment log and, 184

Emerging markets, 204

Emotions. See also Panic; Value investing

attachment to investments, 110–111

eliminating, 114, 115–119

financial decisions and, 7–8, 23, 28, 98–102

identifying, 120

influences on, 3–4

investment log and, 182–184

Employment trends, 18–20, 90–91, 207

Enterprise value, 72–73

Equity, on balance sheet, 54

Equity markets. See Stock market

Europe, debt crisis in, 111–112, 113, 135

Event-driven approach, 123–124

Executive changes, 92–93

Exit strategy, 161, 172–173, 201–202

Expectations, 31, 41, 124–134, 145

forward P/E ratio and, 74–75

for momentum stocks, 125–131

for value stocks, 132

Expedia, 130–131

Extraordinary expenses, 42

Exxon, 203

Facebook, 16

Fear. See also Panic

expressing in market, 120

identifying in market, 120

nature of, 111, 113

Fees, of money managers, 7–8, 9

Fidelity, 25

Finances

assumptions regarding investing, 23–30

learning from mistakes, 12, 178–184

taking control of, 3–6, 11, 23–30, 79–80, 93–94

technology advancements and, 11

Financial news providers, 63–80

examples, 45, 56–57, 73

homepage metrics, 64–72

other metrics, 72–79

Financial sector, 106–107

in recession of 2008-2009, 5, 9, 10, 31, 53–54, 100–101, 102, 113–114, 178–182, 210, 212–213

Fire Your Stock Analyst (Domash), 66

Fisher, Phillip, 51

Flat market, 10, 18, 20–21, 196, 198–205, 206–207, 210–212

Flea markets, 34–37

Float, 76, 83, 84

Foot Locker, 187, 189, 191

Ford Motor Company, 90, 101, 118, 193

Foreign index funds, 204

Forward P/E ratio, 74–75

401(k) plans, average size, 25

Fox, 20

Franklin, Benjamin, 209

Free cash flow, 60

Fundamental analysis, 39–49, 51–62. See also Limit-order trading; Value investing

balance sheet and ratios, 40, 51–59

event-driven approach versus, 123–124

income statement and ratios, 40–49

industry comparisons, 44–45, 55–57, 62

nature of, 39–40

news providers for, 45, 56–57, 63–80

price-to-earnings (P/E) ratio, 67–69

statement of cash flow and ratios, 40, 51–52, 59–62

stock metrics in. See Stock metrics unmeasured fundamentals, 89–93

using for investment decisions, 45–47, 55–59, 61–62, 81–94, 125–136

for value investing, 88–89

variations in, 110

Gambler’s effect, 163–167, 169–172

Gambling, 31, 214

General Motors, 101, 118, 121, 131, 193

GeoCities, 15

Global Crossing, 14

Global economy, 18, 111–112, 113, 135, 199, 207, 213

Goals, 82–89

of investors, 9–11, 61–62, 82–83, 85–89, 139, 156

of limit-order trading, 143–144

of money managers, 7–8, 9–11

of situational trading, 82–85

of value investing, 61–62, 88–89, 156

Goldman Sachs, 100–101

Good-till-cancelled (GTC) limit orders, 139

Google, 33, 45–47, 75–76

in dot-com bubble, 15

limit-order trading and, 139, 140–144, 178–180, 181

Google Finance, 45, 56–57

Graham, Benjamin, 33, 137

Great Depression, 14, 18

Greece, debt crisis in, 111–112, 113

Green Mountain Coffee Roasters, 135

Groupon, 130–131

Growth signals, 41

Harley Davidson, 133–136

Hebner, Mark, 210, 211

Hedge funds, 78

Hewlett-Packard, 132

High-profile investors, ownership data, 78–79

Hirsch, Jeffrey A., 180

Homepage metrics, 64–72

Housing

in recession of 2008-2009, 9, 17, 31, 53–54, 101

trends for housing industry, 20–21

Huntington Bancshares, 100–101, 104, 106–107

Icahn, Carl, 78–79

Income statement, 40–49

data components, 41–43, 48

nature of, 40

quarterly progress, 47–48

ratios based on, 43–45

using for investment decisions, 45–47

Index chasing, 9–10, 11. See also Standard & Poor’s 500 Index (S&P 500)

Index Funds (Hebner), 210, 211

Industry comparisons, 44–45, 55–57, 62

Initial public offering (IPO) market, 159–162, 167

Institutional investors, 21, 66, 78, 161

Intel, 98

Intelligent Investor, The (Graham), 33

Internet

barriers to entry, 130–131

dot-com bubble and, 14–17, 19, 31, 113–114, 160, 209, 211

initial public offering (IPO) market of 2011 and 2012, 159–161, 167

social media and, 16–17, 130–131, 159–161, 167

Intuitive Surgical, 187, 188

Investment log, 182–184

iPhone, 104

Jacobs, Bradley, 92–93

JA Solar Holdings, 64–65

Johnson & Johnson, 203

Kaufman Brothers, 103

Kentucky Department of Corrections, 105, 151–153, 154, 173, 182

Knutson, Brian, 154–155

Kroger, 91–92

Kuhnen, Camelia, 154–155, 167

Lacy, Sarah, 16

Learning Company, The, 15

Liabilities, on balance sheet, 54

Limit-order trading, 137–147. See also Value investing

buy price in, 141, 146–147

day trading versus, 144–145

goal of using, 143–144

goal price in, 141–143, 146

good-till-canceled (GTC) limit orders, 139

in Google, 139, 140–144, 178–180, 181

limit order, defined, 139

multiple limit orders, 146

time in, 141–143, 146

using limits, 139, 141–144, 145–147

LinkedIn, 16, 160–161

Little Book of Behavioral Investing, The (Montier), 168–169

Long-term investing, 86–88. See also Fundamental analysis; Value investing

buy-and-hold strategy in, 29–30, 86–88, 210

concerns of, 87

goals of, 82–83

Long-term liabilities, 54

Long-term yield, 201, 202–203

Lottery winners, 25, 159

Lululemon Athletic, 187, 188

Lynch, Peter, 63, 81, 163, 185

Mad Money (TV program), 196

Market capitalization (market cap), 65–66

defined, 65

enterprise value and, 72–73

forward P/E ratio and, 74–75

as news service homepage metric, 65–66

price/sales ratio and, 75–76

small-cap value in new concept of diversification, 203–204

value stocks and, 131–133

Mattel, 15

McDonald’s, 90, 190–191

Microsoft, 132, 187, 188, 203

Mistakes, learning from, 12, 178–184

Momentum stocks, 113–114, 125–131

Dendreon, 115–117

nature of, 120

Netflix, 120, 128–131, 135

Sodastream, 125–128, 204

trends and, 117–119

volume and, 69–71

Money managers

compared with car salesmen, 6–8

conventional approach to diversification, 197–201, 211–212

fees and commissions of, 7–8, 9

goals of, 7–8, 9–11

investor loyalty to, 5–7, 28–29

performance of, 5–10, 113–114

personal relationships with, 4–6

seeking help from, 26–27

Standard & Poor’s 500 Index (S&P 500) as benchmark, 6, 8–11, 14, 197–198, 200, 209–210

trust in, 5–6, 7, 28–29

Montier, James, 168–169

Mutual funds. See also Diversification

average 401(k) balance, 25

ownership data, 78

Nasdaq Index, 15

Negative reinforcement, 19, 99–101

Netflix, 120, 128–131, 135

Net income/loss, 42–43, 46

News providers. See Financial news providers

Nokia, 131, 132

Nonrecurring items, 42

Nucleus accumbens, 153–155

Occupy Wall Street movement, 18, 213

Odean, Terrance, 168–169

Once You’re Lucky, Twice You’re Good (Lacy), 16

Operating cash flow, 60, 61, 89

Operating margin, 44–49

Options strategies, 76–78, 192

Overconfidence, 155–156, 159–162, 167–168, 179–181

Overoptimism, 155, 156–157, 159–162, 167–168

Ownership, 78–79

Panera Bread, 187, 189

Panic, 109–121

European debt crisis, 111–112, 113, 135

event-driven approach and, 123–124

expressing in market, 120

fear versus, 111, 113

identifying in market, 120

momentum stocks and, 113–114

U.S. credit rating downgrade, 112, 135

Patience, 29, 35–36, 142, 181–182

PEG ratio, 76

Penny stocks, 65–66

Pension funds, 78

Performance. See also Stock price

of money managers, 5–10, 113–114

Standard & Poor’s 500 Index (S&P 500) as benchmark, 6, 8–11, 14, 197–198, 200, 209–210

Pets.com, 15

Phillip Morris, 194

Poker, 166, 172–173

Positive reinforcement, 19, 98–99, 150–151

Prefrontal cortex, 154

Pretax income, 43

Price. See Stock price

Price/sales ratio, 75–76, 126–127, 129, 140

Price-to-earnings (P/E) ratio, 67–69

defined, 67

earnings-per-share (EPS) and, 68–69

forward P/E ratio, 74–75

importance of, 69, 140

initial public offering (IPO) market of 2011 and 2012, 160–161, 167

momentum stocks and, 126–127, 129

as news service homepage metric, 67–69

PEG ratio, 76

situational trading and, 83, 84

in ten-ten-to-ten system, 186–191

Profit margin, 43–49

nature of, 43–44

in value investing, 89

Profit maximization, 19, 21–22

Progression, in investment log, 184

Quarterly progress, 47–48

Quest for Alpha, The (Swedroe), 9–10

Ramsey, Dave, 177

Ratio analysis. See Fundamental analysis

Realization

difficulty in realizing loss, 168–173

nature of bubbles and, 15

Recession of 2008–2009

auto industry in, 101

financial sector in, 5, 9, 10, 31, 53–54, 100–101, 102, 113–114, 178–182, 210, 212–213

housing crisis and, 9, 17, 31, 53–54, 101

impact on investors, 5–6, 9, 14, 17–20, 209

negative reinforcement and, 19, 99–101

unemployment rate and, 18–20

Rediff, 16

Relationships, 91–92

Renren, 16

Research in Motion, 131, 132

Retained earnings, 54

Retirement investments

average 401(k) balance, 25

for individuals nearing retirement, 32, 209

recession of 2008–2009, 17

Return on assets, 55–57

Return on equity, 55–57

Revenue

on income statement, 41, 46

price/sales ratio and, 75–76

revenue growth in value investing, 89

as top-line number, 41, 48

Risk, 29–32

buy-and-hold strategy versus, 29–30, 210

of investing, 30–32

lack of patience and, 29

limiting, 31

overconfidence and, 155–156, 159–162, 167–168, 179–181

overoptimism and, 155, 156–157, 159–162, 167–168

quick gains and, 159–162

short interest and, 76–78, 192

stock price and, 65–66

Rogers, Will, 39

Roulette, 164–166, 169–172

Ruiz, Miguel Angel, 23

Sears, 48

Seasonal peaks, 48

Secular companies, 194

Securities and Exchange Commission (SEC) website, 78

Selling, 97–107

in buy low, sell high approach, 115–119, 124, 133–134

difficulty in realizing loss, 168–173

exit strategy and, 161, 172–173, 201–202

as potential opportunity, 98–102

price movement and, 97–98

reasons for, 98–102, 113–114

Selling, general and administrative expenses (SG&A), 42

Short interest, 76–78, 192

Short interest ratio, 76–78, 192

Short-term investing, 29–30

concerns of, 86

nature of, 85–86

situational trading versus, 85–86

Sirius XM, 64–65

Situational trading

concerns of, 83–85

defined, 83

goals of, 82–85

as percentage of total trading, 85

poker compared with, 166, 172–173

short-term investing versus, 85–86

Size of company. See also Market capitalization (market cap)

stock price and, 66

Smoking, 150

Social media, 16–17, 130–131, 159–161, 167

Sodastream, 125–128, 204

Sorkin, Andrew Ross, 17–18

Spectrum Pharmaceuticals, 192–193

Speculation, 101

Sprint, 70, 193

Sprint Nextel, 102–104, 106

SPYs, 11

Standard & Poor’s 500 Index (S&P 500) as benchmark, 6, 8–11, 14, 197–198, 200, 209–210

SPYs, 11

Statement of cash flows, 59–62

nature of, 40, 51–52

sources of cash flow, 60–61, 86

types of cash flow, 60

using for investment decisions, 61–62, 86, 87

Stock analysts, 66, 103–104, 127–128

Stock market. See also Stock metrics; Stock price

assumptions regarding investing, 23–30

bear markets, 20–21, 32

bull markets, 31–32, 198, 210–212

day trading. See Day trading

dot-com bubble and, 14–17, 19, 31, 113–114, 160, 209, 211

economic outlook and, 21–22

expectations and, 31, 41, 74–75, 124–134, 145

Great Depression and, 14, 18

initial public offerings (IPOs), 159–162, 167

nature and performance of, 4

news providers. See Financial news providers

Occupy Wall Street movement, 18, 213

predictions regarding, 23–24

realization of loss in, 168–173

recession of 2008-2009 and. See Recession of 2008-2009

risk and. See Risk

situational trading. See Situational trading

Standard & Poor’s 500 Index (S&P 500) as benchmark, 6, 8–11, 14, 197–198, 200, 209–210

swing trading, 29, 71–72, 76–78

working with flat market, 10, 18, 20–21, 196, 198–205, 206–207, 210–212

Stock metrics, 63–80. See also Stock metrics

beta, 71–72, 83, 84, 144

enterprise value, 72–73

float, 76

forward P/E ratio, 74–75

locating, 73, 75

market capitalization. See Market capitalization (market cap)

momentum stocks and. See Momentum stocks

news service homepage metrics, 64–72

ownership, 78–79

price/earnings to growth ratio (PEG ratio), 76

price/sales ratio, 75–76, 126–127, 129, 140

price-to-earnings (P/E) ratio. See Price-to-earnings (P/E) ratio

short interest, 76–78, 192

stock price, 64–65

in taking control of finances, 79–80

value stocks and. See Value investing

volume, 69–71

Stock price. See also Valuations

analyst reports and, 103–104

buy price in limit-order trading, 141, 146–147

company performance versus, 100–101, 102–104

as event-driven, 123–124

goal price in limit-order trading, 141–143, 146

in limit-order trading, 137–147

long-term investing and, 87–88

myths concerning, 65–66

as news service homepage metric, 64–65

penny stocks and, 65–66

reasons for changes in, 98–102

risk and, 65–66

size of company and, 66

Standard & Poor’s 500 Index (S&P 500) as benchmark, 6, 8–11, 14, 197–198, 200, 209–210

supply and demand in, 97–98

in ten-ten-to-ten system, 186–191

in value investing, 120

Supplier relationships, 91–92

Swedroe, Larry, 9–10

Swing trading, 29

beta and, 71–72

short interest and, 76–78

Technology sector. See also Internet value investing and, 131–133

Telecommunications sector, 66, 70, 102–104, 106, 193, 204

Ten-ten-to-ten system, 186–191

Time requirements

for investing, 30

for limit-order trading, 141–143, 146

Timing, for buy low, sell high approach, 115–119, 124, 133–134

Too Big to Fail (Sorkin), 17–18

Top-line numbers, 41, 48, 83, 84–85

Toxic assets, 53–54, 180

Trader markets, 77–78

Trading activity, 183

Travelzoo, 66, 130–131

Trends. See also Momentum stocks

cyclic versus secular companies, 193–194

earnings, 124

employment, 18–20, 90–91, 207

forward P/E ratio, 74–75

housing industry, 20–21

illogical/unexplainable, 115–119

impact of executive changes, 92–93

predicting, 13–14, 20–22

relationships, 91–92

stock market, 23–24, 74–75

unemployment rate, 18–20, 207

volume, 70

Trust, in money managers, 5–6, 7, 28–29

Trust-fund babies, 25

Twitter, 16

Under Armour, 187, 188–189

Unemployment rate, 18–20, 207

United States

credit rating downgrade, 112, 135

global economy and, 18, 111–112, 113, 135, 199, 207, 213

Valuations. See also Stock price

dot-com bubble and, 14–17, 19, 31, 113–114, 160, 209, 211

Great Depression and, 14, 18

perceptions and price relationship, 102–104

price-to-earnings (P/E) ratio, 67–69

profit maximization and, 21–22

recession of 2008–2009 and. See Recession of 2008–2009

Value/growth, 203

Value investing, 33–36. See also Behavioral finance; Fundamental analysis; Limit-order trading

announcements and, 118, 121, 124

Apple and, 131–133, 143

buying stocks that are trading higher, 121

buy low, sell high approach in, 115–119, 124, 133–134

challenges of, 35–36

compared with job interview, 213–214

complexity assumption and, 27–28

concerns of, 89

defined, 33–34

exit strategy in, 161, 172–173, 201–202

in flea markets and yard sales, 34–37

fundamental analysis in, 88–89. See also Fundamental analysis

goals of, 61–62, 88–89, 156

Google and, 139, 140–144, 178–180, 181

Harley Davidson and, 133–136

illogical/unexplainable trends and, 115–119

inadequacy feelings and, 28–29

investment log in, 182–184

losses following earnings reports, 121

new concept of diversification, 198–200, 201–207

patience in, 35–36, 142, 181–182

power of, 27–28

practicing behaviors related to, 157–159

research in, 34–35

risk assumption and, 29–32

stock price in, 120

success factors for, 35

ten-ten-to-ten system, 186–191

time requirements, 30

wealth assumption and, 24–27

Vendor relationships, 91–92

Volatility. See Beta

Volume

defined, 69

as news service homepage metric, 69–71

situational trading and, 83, 84

Walmart, 75–76, 91–92

Wealth assumption, in behavioral finance, 24–27

Wells Fargo, 100–101, 196

Wren, Scott, 196–197

XPO Logistics, 92–93

Yahoo, 15

Yahoo! Finance, 45, 56, 64, 73, 75

Yandex, 16

Yard sales, 34–37