DAN S. KENNEDY is a multimillionaire-from-scratch, serial entrepreneur, and active investor; celebrated author, speaker, and entrepreneurs’ coach; marketing strategy consultant; one of the highest-paid direct-response advertising copywriters in the world; and a content contributor to seven paid subscription monthly newsletters and the audio, video, digital courses of GKIC.com. Of necessity, and by fascination, he is a militant time and access manager absolutely committed to personal and professional autonomy. By this, he is a hero to many, a puzzle to many more, and a resented irritant to many, many more. He lives in Ohio and Virginia with his second and third wife (one in the same) and their Million Dollar Dog, and as a racehorse stable owner, he works for oats and veterinarians’ bills.
As a speaker, he has repeatedly shared the stage with world leaders, including Lady Margaret Thatcher, four former U.S. Presidents, General Norman Schwarzkopf and General Colin Powell; with celebrity entrepreneurs, including Ben & Jerry, Debbi Fields, Kathy Ireland, Ivanka Trump, (President) Donald Trump, George Foreman, Joan Rivers, and Gene Simmons (KISS); with leading business and success speakers, including Brian Tracy, Tom Hopkins, Jim Rohn, Zig Ziglar, Tony Robbins; and countless authors, Hollywood celebrities, and champion athletes. Although on a much-reduced schedule, Dan is available for interesting speaking engagements.
As an author, his books have earned recognition on the Inc. magazine 100 Best Business Books List, BusinessWeek Bestseller List, Amazon Bestseller Lists, and in countless trade and professional journals. He has never been absent from booksellers’ shelves for even a day in 36 years. His books have been translated in a dozen languages and published in more than 20 countries. In addition to his more than 20 business books, he is the second-chair co-author with Les Roberts of two mystery novels, Win, Place or Die (set in the world of harness racing) and Speaking of Murder (set in the world of motivational speaking). Rich Karlgaard, Forbes’ publisher, even favorably compared Dan’s writing in his No B.S. books to that of famed novelist Thomas Wolfe! The No B.S. Marketing Letter that Dan created and contributes to is the most widely read subscription newsletter focused on direct marketing for non-direct-marketing businesses. He is a Member of Advantage Publishing’s Author Hall of Fame and the National Academy of Bestselling Authors, and has been an Entrepreneur Press (Entrepreneur magazine) author since 2003.
As a consultant, he prides himself on the kind of control espoused in this book; 90% of all clients travel to meet with him; he does not travel to them. Most are scheduled for one call per month, 12 months ahead. He does not permit communication by email, tweet, or text. He works in a pugnaciously protected, interruption-free environment, and is able to generate a prodigious amount of work for his clients and output as an author because of these policies. He has had many clients—from startups or small businesses to large enterprises, all the way to tens of millions and $1.6 billion a year—with him for 10, 20, even 35 years. Nothing presented in this book is theoretical—it is all used in “the real world where they eat their young every day,” on the business battlefield by Dan and by many other courageous entrepreneurs following his unconventional lead on these matters.
As an advertising/marketing copywriter, he has developed ads, sales letters, TV infomercials, and online media for thousands of clients, including more than 100 “million-dollar sales letters”—each generating $1 million or much more. He has been integrally involved with TV infomercials exceeding $500 million in combined revenue, and with online product-launch campaigns and video sales letters often generating $250,000.00 to $1 million in a matter of hours, and having generated over $100 million total. His famous-name corporate clients have included Weight Watchers International, Trimspa, Miracle Ear, Guthy-Renker Corporation’s Proactiv, Mass Mutual Insurance, and many others, but he prefers working with individual entrepreneurs or organized groups of niche business owners or professionals—which include chiropractors, dentists, and orthodontists; financial advisors; varied sales professionals; and his own field, information marketers. He holds the Copywriter of the Year Award from American Writers & Artists.
He can be communicated with via:
Kennedy Inner Circle Inc.
15433 N. Tatum Blvd., Suite 104
Phoenix, Arizona 85032
Fax (preferred): (602) 269-3113
Phone: (602) 997-7707
In the No B.S. series, published by Entrepreneur Press
No B.S. Guide to Maximum Referrals & Customer Retention with Shaun Buck
No B.S. Guide to Direct-Response Social Media Marketing with Kim Walsh Phillips
No B.S. Guide to Brand-Building by Direct Response
No B.S. Guide to Trust-Based Marketing with Matt Zagula
No B.S. Guide to Marketing to Boomers & Seniors with Chip Kessler
No B.S. Price Strategy with Jason Marrs
No B.S. Ruthless Management of People & Profits, 2nd Edition
No B.S. Grassroots Marketing with Jeff Slutsky
No B.S. Business Success in the New Economy
No B.S. Sales Success in the New Economy
No B.S. Wealth Attraction in the New Economy
No B.S. Time Management for Entrepreneurs, 3rd Edition
No B.S. Guide to Powerful Presentations with Dustin Mathews
Other Books
Speak to Sell (Advantage)
Make ‘Em Laugh & Take Their Money (GKIC/Morgan-James)
The Ultimate Sales Letter—4th Edition/20th Anniversary Edition (Adams Media)
The Ultimate Marketing Plan—4th Edition/20th Anniversary Edition (Adams Media)
Making Them Believe: 21 Lost Secrets of Dr. Brinkley Marketing with Chip Kessler (GKIC/Morgan-James)
My Unfinished Business/Autobiographical Essays (Advantage)
The NEW Psycho-Cybernetics with Maxwell Maltz, M.D., F.I.C.S. (Prentice-Hall)