Chouxmacas
Chouxmacas came about at a time when macarons where on-trend and choux pastry was just starting to make a comeback. They consist of a bun made from choux pastry and a sablé disc, piped full of delicious fillings and topped with a macaron. ‘Chouxmaca’ sounded great, and is a play on the name of the world-famous racing driver, Michael Schumacher, whom I admire hugely. When we launched these in our stores, we presented the chouxmacas in a shoe (choux) box, which our customers loved.