The first letter is Fehu, which is pronounced “Fay-who.” Its literal translation is “cattle.”
Psychologically, it represents young love, first impressions, freedom, presence, and beginner’s mind. Its energy shows sexual attraction, circulation, abundance, liquid and mobile transferable energies, dynamic power, charisma, luck, and mobility.
When Fehu appears in a divination reading, it often represents control, money, travel, energy, foresight, social success, and new beginnings. When reversed, it could mean endings, poverty, atrophy, failure, or greed.
Fehu is considered to be the rune of luck. Chance is not what makes the world go round; luck does. Luck is hidden, but it is very much an energy field that lives within all of us. Fehu controls your ability to hold onto your luck and to use it. All of the accumulated luck you have is your basic energy and acts as the foundation of your power and wealth in life. Performing courageous acts are central to being able to improve your “luck.”
When beginning new things, Fehu will active your will, assist in goal-setting, and restore self-confidence, which is followed by immediate action. You should use this symbol and what it teaches to fight procrastination. It reminds you to think for yourself, which is a fundamental practice to working with runes. Fehu’s vibration is often connected to the basics of sexual attraction, young love, and a first impression. Fehu reminds us that we should act out of the present moment.
Consciously using money to live is central to Fehu. In our society, it’s extremely important to look at new definitions of what wealth is and realize what is truly valuable. Wealth is creative and not a measurable or static mass.