CHAPTER 25
Wild Cards
Price matching, stockpiling, and Creative Couponing are the most well-tested weapons of Guerrilla Grocery Shopping. But I am always pushing myself to find new and creative ways to help people save on their groceries. After all, what could be more essential to our families?
My bosses at Good Morning America are obsessed with grocery savings techniques, too, so they have sent me all over the country to meet Americans with unusual savings strategies to share. We’ve looked into clubs and farms and auctions and peeked into people’s pantries. The one requirement has always been that I find ways to SAVE BIG. Now I want to show you some of the more offbeat ideas I have gathered.
In this chapter, learn to SAVE BIG by:
• Starting a grocery buying club to qualify to buy wholesale.
• Bidding your way to bargains at a grocery auction.
• Not shopping. That’s right—doing nothing.

Grocery Buying Clubs

One way you can SAVE BIG is to form a grocery buying club, also sometimes called a co-op. When multiple families band together they can qualify to buy groceries wholesale. I’m not talking Costco or Sam’s Club. I’m talking Jeanne, Janet, Linda, and Ann’s club. Buying wholesale means you’re buying your groceries from the same distributors who usually sell to grocery stores. You’re cutting out the middleman. A refrigerated 18-wheeler literally pulls up and makes a delivery (so you save gas, too!)
The typical savings achieved by forming a grocery buying club is about 25 percent. Jen W. of New Hampshire says she saves her family of three about $200 a month. Larger families report saving as much as $500 a month.
Wholesalers who sell to grocery buying clubs recommend having 7 to 10 families in your club. But it’s really up to you to determine how many families you need in order to meet the minimum order required by your wholesaler. Jen’s wholesaler requires a minimum order of $350 and she finds she can easily meet that with just three families in her club.
207
You Can Often Use Regular Coupons to Buy Organic Foods
Finding organics for less is always a challenge, but here’s a hot tip. Many manufacturers will let you use a regular product coupon to buy the organic version of that same product. Just look for wording that says something like “good for any ABC product.” You would be amazed how many mainstream foods are now available in special organic versions—from crackers to soup to spaghetti sauce.
Grocery wholesalers can typically supply anything except fresh fruits, vegetables, and dairy. The best buys are on bulk products like pasta, rice, flour, and sugar. Club members purchase jumbo sizes of these products and divide them up for maximum savings. Organics and environmentally friendly items are the other highlight because many of the wholesalers that serve clubs specialize in natural products. Grocery wholesalers list their products in catalogs or on their websites.
Usually members of the club divide up the responsibilities. One member compiles the order; in the age of e-mail, it’s easy to cobble together a collective list with a few round-robin messages. Then somebody faxes or e-mails the order to the wholesaler. Another member collects the money, either in advance or on delivery day. Somebody else volunteers their home to receive the delivery. The final step is getting together to gossip and divide up the loot.
When we did our Good Morning America story we wanted to verify that the wholesale prices were really worthwhile. We priced five products offered by a wholesaler. We chose natural products since they are so popular now. Here’s our shopping list:
Annie’s Bunny Crackers
Envirokids cereal
Spectrum olive oil
Seventh Generation baby wipes
Cascadian Farms frozen corn
Now, here’s the savings you could get buying just those five items wholesale:
208Benefit of Starting a Buying Club
Retail price$36.65
Wholesale price28.04
Dollar savings$ 8.61
BIG SAVINGS = 23%
A 23 percent discount is really respectable for natural, organic, and green products. It is always more difficult to find savings on those because they are pricier to begin with, the profit margins are slimmer, and they are in high demand. So grocery buying club members are happy to get such a healthy savings on healthy products! And remember, that savings will be multiplied times an entire shopping list.
Intrigued about starting a grocery buying club? There are wholesalers in all parts of the country who sell to buying clubs. Here’s a website that lists many of them: http://CoopDirectory.org.
209
While You’ re Starting Clubs, Form a Cooking Club
Cooking clubs work well with five families. Once a week you cook dinner for your family and the four others and deliver it to them. The other four days they cook and deliver to you. You save time by cooking only one night a week. You save money by buying in bulk. Ginny B. of Virginia says she cut her grocery bills in half this way. It’s possible you could save so much that you can dine out on weekends guilt-free!

Grocery Auctions

Another wild card Guerilla Grocery Shopping strategy is to attend a grocery auction. You heard me right—a grocery auction, where an auctioneer is auctioning off . . . groceries. It sounds weird, doesn’t it? You’ve got the same fast-talking auctioneer, but he’s hawking apples instead of antiques. Amazing!
For yet another GMA story—we are obsessed with groceries—we attended a grocery auction in New Haven, Indiana. There were about 500 people at the Indiana auction, all there through word-of-mouth, and they were loving it.
A grandmother named Donna M. told us she was grateful for the food auction because she’s on a fixed income and it has allowed her to eat a healthier variety of foods and SAVE BIG. David T., who had just been laid off, echoed these comments saying that he only spent $150 dollars on items that would normally cost $450. Everybody we met said food auctions have a buzzing, social atmosphere that’s way more exciting than a trip to the grocery store!
It works just like a regular auction, with one key difference. Since there’s more than one of each product; everyone who wants an item walks away with it in hand. The auctioneer gets people bidding on an item, say frozen French fries. Once the price will go no higher, that’s the price everybody who wants that product pays.
Most food auctions offer hundreds of different foods and household supplies. Some are surplus goods, like you’d get at a discount store such as MacFrugal’s or Big Lots. There are also a lot of dinged and damaged packages, with perfectly good products inside. You will also see items close to their expiration dates.
210
Expired Food Is Legal
Selling expired foods is not only legal but perfectly safe. The FDA explains that the products may lose some taste quality and nutritional value, but they are not dangerous. The one exception is infant formula because babies count on it for all their nutrition.
By bidding for groceries instead of buying them, you can save 50 to 90 percent! But bidder beware! In the excitement of an auction atmosphere, it’s also easy to overpay, so it’s essential that you know what your favorite foods normally cost so you’ll know whether you’re really bagging a bargain.
I put the auction prices to the test by comparing them with prices at a grocery store. I picked a random cross section of products. Here’s our shopping list:
Lysol disinfectant spray
Swanson’s chicken broth
Horizon organic milk
Triscuits
Six-pack of V-8 juice
Six-pack of Odwalla smoothies
Robin Roberts was oohing and ahing when I revealed the results to her on the Good Morning America set in New York, because, the auction yielded a 66 percent savings!
211Benefit of Buying at a Grocery Auction
Store price for six items on list$34.12
Auction price for six items on list11.50
Dollar savings$ 22.62
BIG SAVINGS = 66%
Two-thirds off! Remember, earlier in the grocery section, we talked about how expensive organic milk is at about $6.49 a gallon? At this auction people were getting it near the expiration date for just $2.75 a gallon. They would then freeze it, which makes the expiration date meaningless. (It is perfectly fine to freeze milk.) The best bargain of all was the Odwalla juice, which turned out to be a whopping 88 percent savings!
To find a grocery auction near you, check out the website of the National Auctioneers Association: www.Auctioneers.org. The site has a tool you can use to search for auctions and auctioneers by zip code.
212
Don’t Assume Going-Out-of-Business Sales Are Great Deals
Many going-out-of-business sales are run by professional liquidators who make a business out of going out of business. They usually raise prices up to the full manufacturer suggested retail price and then discount from there, so you could be paying more than you would have when the store wasn’ t going out of business. There are some bargains, but you need to shop and compare just like you always do.

Couch Potato Shopping

And now, the moment some of you have been waiting for. I am about to reveal how you can save 8 to 24 percent by doing . . . nothing. Literally nothing. This one’s for those who think price matching, stockpiling, Creative Couponing, starting a club, and bidding at an auction are just . . . too . . . much . . . effort.
Okay, couch potatoes, here’s how to save on potatoes. Don’t buy any. Once a quarter or once a month, skip a regular shopping trip and subsist on what’s in your freezer, fridge, and pantry. I have coined an oh-so-clever term for this. I call it the “Not-Shopping” method. I got the idea from Steven Shaw, an award-winning New York food writer. Steven normally shops every Sunday. One week he couldn’t go, and he realized that, with a little creativity, he could easily feed his family all week with the food already in his home. (He lives in a New York City apartment, so imagine how much more food many of us have hoarded in our sprawling, suburban homes!)
Steven thought he could go even longer than a week, and he taunted others on his foodie website to take up the cause. The idea took off. We at GMA challenged a woman on the opposite coast to try Not-Shopping. Amanda, a mother of two, told us she usually went to the grocery store twice a week and spent a total of $200. She admitted it was easier to go pick up brand-new ingredients rather than root around for supplies in her own home. We asked Amanda to make do with just what she had for a week. Oh, and we asked her to do it on a week that she had out-of-town guests!
She went for it and served meals like tortellini with ground beef and asparagus, spiced chicken skewers with brown rice, and spaghetti with meat sauce. Amanda even baked a cake from scratch for her guests. Later, she said the experience was a “piece of cake,” and that it had changed her habits forever.
Let’s say you normally shop 50 weeks a year, because you vacation the other two weeks. Here’s how much you can save if you cut out just one shopping trip per quarter:
213Benefit of Not-Shopping Quarterly
Shopping every week$7,500
Skipping one trip a quarter6,900
Dollar savings$ 600
BIG SAVINGS = 8%
That’s 8 percent! Impressive, given that you don’t have to choose a certain store or clip a single coupon. In fact, you get to choose not to go to the store and forget all about coupons!
But as a Guerrilla Grocery Shopper in the couch potato class, I know you can do better! I bet you have more food languishing in your cupboard than that! After all, Shop Smart magazine reports that the average mom with kids spends about $150 a week on groceries and throws out 14 percent of the food she buys for her family. So, how about Not-Shopping once a month instead of once a quarter? Here’s what would happen:
214Benefit of Not-Shopping Monthly
Shopping every week$7,500
Skipping one trip a month5,700
Dollar savings$ 1,800
BIG SAVINGS = 24%
Now we’re talking! That’s a 24 percent savings! Woo-hoo! Of course, if you choose to Not-Shop too often, your wasteful extra supply of foods will dwindle, so it’s up to you to find the right Not-Shopping frequency. That’s your one task: figuring out how often not to shop. I think you can handle it.
215
BIG TIPS
• Start a grocery buying club and you could save 25 percent.
• Bid for groceries at a food auction and you could save 66 percent.
• Try the Not-Shopping method and save up to 24 percent.