CONCLUSION

THIS IS THE BEST TIME IN HISTORY TO BE ALIVE. MORE wealth is being created in more ways, all over the world, than ever before.

Millions of new businesses are started each year, all of them dependent for success on the salespeople who sell their products and services. Almost all the wealth being created today starts with someone selling something to someone else. You are, therefore, at the front of the line for higher income and financial independence.

Perhaps the most important single success principle ever discovered is learn from the experts. You will never live long enough to figure it all out for yourself by living trial and error. The good news is that all the answers have already been found. Whatever you want to accomplish, especially in selling, has already been achieved thousands, if not millions, of times. And what others have done, you can do as well.

Perhaps the most outwardly identifiable quality of successful salespeople is action-orientation. They learn about a new method or technique and they try it out immediately. When you try a new way or making or closing a sale, only two things can happen: success or failure. If you succeed, you keep on doing it, getting better and better in the process.

If you fail, if the new technique doesn’t work, you can try it again, learn from it, and become smarter and more competent. But you can’t lose!

When I began selling, I made a decision that changed my life. I resolved that I would try a new method or technique five or ten times before I gave up on it. I later learned that nothing works the first time. The development of key skills takes lots of practice. Like learning to ride a bicycle, you fall down a few times before you master the skill. But after learning, you can do it easily and naturally for the rest of your life.

In the same way, all sales skills are learnable. You can learn any sales skill, including closing skills, that you need to achieve any sales goal you can set for yourself. There are no limits.

Your job now is to take those practical, proven methods, techniques, and strategies and apply them over and over—until you become one of the greatest sales professionals of your generation.

Go for it!
Brian Tracy