1. Our towns are what we think they are.
2. Emotion follows behavior; feelings follow action.
3. If you want to love your town, act like someone who loves your town would act.
4. When you’re happy (and healthy), then you’re happy (and healthy) where you live.
5. If you love your city, you should do what’s good for it. (Corollary: What’s good for your community is usually good for you.)
6. Relationships with people are what make you feel most at home.
7. Every town is good at something. Do what your town is good at.
8. Put pins in the map. Happy memories create place attachment.
9. When you invest, you feel invested.
10. There is no right town for everyone, just the right town for you right now.
11. Experience joy for as long as you’re there.