The voting paradigm on Google+, similar to Favorite on Twitter and Like on Facebook.
A company that connects advertisers to websites that want to host advertisements.
The page on a business Facebook account at where you can view and manage ad campaigns, as well as view performance reports.
A promoter of a merchant’s products or services who receives compensation for delivering sales or leads to the merchant or merchant’s website.
Performance-based marketing that rewards an affiliate for bringing in clients through the affiliate’s marketing efforts.
An application or service that collects information from many disparate sources. Usually refers to an RSS aggregator, which collects links and excerpts from multiple news sites and blogs via an XML news feed.
Application programming interface, a set of behind-the-scenes entry points and interfaces to a service or program. For instance, the Twitter API enables you to build applications that embed tweets.
An application or program, though the term usually refers to a program that runs on a mobile or web platform.
A fabricated grassroots effort. This is a black hat tactic whereby you make it look like anonymous people on the Internet are enthusiastic supporters of your products.
A graphical representation of your profile. This can be an icon, drawing, photo, or in some cases an animation.
An icon that is assigned to a profile to represent an achievement. This is a part of gamification, wherein a process is made into a game; a badge would be a form of reward for accomplishing a certain task or achieving a certain goal.
A service that shortens URLs for use in social media, SMS, and email.
A disfavored tactic. Typically, this is against the laws, rules, or terms of service of a given platform or site.
An act that unfriends a party and prevents it from seeing your profile, tagging you, inviting you to any events, and contacting you via the medium.
Short for weblog. This is a personal journal, or a topical publication that contains mostly personal opinion and observation. In some jurisdictions, a blog may be considered true journalism. In the corporate world, a blog is often a place for company representatives to post informal (but vetted) comments and insights.
Where a blog refers to a personal journal or topical publication outside of a corporate site, it is part of the blogosphere; that is, popular bloggers are typically connected to one another through RSS feeds and social media.
A list of blogs that you publicly recommend, usually on your own blog’s sidebar.
A Facebook Ads option that allows you to pay to promote a certain post to a limited audience. You boost a post directly from your Facebook page versus the Ads Manager.
A social media abbreviation meaning “be right back.”
The perception of popularity, as measured by word-of-mouth referrals.
In Facebook Ads, this is a collection of ads that share a common audience. In general marketing terms, a campaign represents a single concerted effort to accomplish a sales goal.
A basic social action that a mobile user can take to indicate his participation in an event or an arrival at a location. You might “check in” at Starbucks at Penn Station, for instance, and that may put a pin on a map in your newsfeed.
A Google+ paradigm for grouping certain users according to what you would like to share with them.
An algorithmically derived score created by Magestically SEO that estimates a domain’s importance to search engines.
The number of times that users clicked through on an ad to the ad’s landing page.
The act of posting a comment on someone else’s posted content.
A LinkedIn paradigm for identifying people you have recognized as professional connections.
The main product you are selling in a sales funnel.
The banner photo that sits atop a Facebook profile. Its dimensions are 851 pixels by 315 pixels.
Cost Per Click. This is how much you are charged each time a visitor clicks on one of your ads.
Cost Per Mille. This is how much you are charged for every 1,000 people who view one of your ads.
A popular set of licensing schemes that make it easy for others to share your content while you retain the copyright.
A method of collecting donations from fans or supporters to contribute to an otherwise cost-prohibitive project such as a movie, game, album, or consumer product. Indiegogo and Kickstarter are examples of crowdfunding sites.
A public request for input, comments, or solutions to a (usually very difficult) problem or question. Quora is an example of a crowdsourcing site.
A motivated effort to cause emotional harm or publicly lower someone’s status on social media.
A social bookmarking site that allows users to store, organize, and share posted links through tagging.
A social news aggregation site that allows users to vote content up or down to influence its rank.
To reveal, uncover, or go public with a piece of information.
A negative rating marker.
Direct message. Also called InMail or PM (private message), depending on which site you’re on. Each social network has its own way of sending direct, nonpublic messages to other members, though the rules and costs associated with this are different for each service.
An algorithmically derived score created by Moz that estimates a domain’s importance to search engines.
A sales process in which users fill out a form to subscribe to services or notifications and then confirm subscription through email or text.
Short for “dropping documents,” doxxing refers to outing a reddit user’s real-life identity.
The business of selling things online.
Facebook’s algorithm for determining what posts appear on each user’s News Feed, and the order in which they are presented.
Integrating external content, such as a video or a tweet, into your page.
A graphical emoticon used in text messaging, online forums, and social media.
A pictorial representation of a facial expression created by a combination of keyboard strokes used to establish mood or tone in text messaging, online forums, and social media.
A measure of how many of your fans or followers are interacting with your content through comments and shares.
A Facebook feature that enables invitation and attendance tracking for real or virtual events that occur on a specific date and time; for instance, a concert, class, or webcast.
A profile-based social media site that centers on posting updates, which are then seen by Facebook “friends.” Originally developed as a way for college students to connect.
On Facebook, a person who has clicked Like on a page (not a profile).
A tag added that both gives a positive rating to the original poster and stores the favorite post into one accessible folder.
An overlaying light effect added to a posted photo on Instagram.
A sudden, planned (but secret to nonparticipants) assemblage of people in a particular (usually public) place as performance art.
The first major photo-sharing site. Now owned by Yahoo.
Opting in to receive updates from a party.
A user on Twitter who has chosen to follow your account.
A Twitter tradition of recommending accounts to follow on Twitter every Friday. This is usually (but not necessarily) accompanied by the #ff or #followfriday hashtag.
An online message board. Usually it represents a place to discuss a certain subject, or it contains in-depth discussions pertaining to a particular community.
The first major check-in site for mobile users. Users sign into FourSquare while at a business location to notify friends of their location and to potentially unlock deals from the business.
A Facebook user who has clicked Like on your personal profile.
A request from a user of a social network to be part of your circle of connections.
A web address that is easy to remember and has meaning for users. This is opposed to a dynamic URL, which makes little sense and contains no indication of what it leads to.
A social media abbreviation meaning “for the win.”
Applying game-style thinking to a nongaming application or situation.
Geographic metadata embedded in digital photographs. Most social networks and photo sharing sites are able to read geotag information provided by the phone or camera a photo was taken with.
A marketing method of using geographic metadata to determine a user’s geographic location and then delivering customized content to that user determined by the location.
Google’s social interface to its many integrated services, though it is usually thought of as a social network in its own right.
Facebook’s powerful multidimensional search function.
Considered ethically questionable, but is not yet considered spam or black hat.
A collaborative weblog that has more than one author.
Discussion forums within Facebook. These can be public, private, or secret.
To have an article or post hosted on another’s blog or on a multiauthor blog.
To publish an article or blog post on another’s blog or on a multiauthor blog.
A nickname that typically applies only to a certain service.
A video conferencing feature built into Google+ that allows quick and easy real-time video sharing among your circles.
A discussion topic, denoted by a pound symbol (#). Originally applied only to Twitter, it now applies to most major social networks.
In blogging, this refers to a mention or a link to the blog or website in which you originally found the posted material that you are reposting.
An HTML element for embedding the contents of a web page within another web page.
An online image-hosting service closely associated with reddit.
The amount of times an ad is displayed and viewed, regardless the amount of times it is clicked.
An online marketing paradigm that involves producing good, helpful content that leads back to your site in some way.
A collection of data, stored in a manner that is easily sorted and retrieved.
A photo-sharing site that is specific to mobile devices, and is extremely popular among teenagers.
A service that sends text messages between two (sometimes more) recipients. Examples are AOL Instant Messenger, Yahoo Messenger, and ICQ.
The total score of your rating of your comments and links.
A social media monitoring service that attempts to assign a score to your online presence as represented on major social networks.
The destination for an ad. Usually this is customized for the particular ad or campaign, but it could also be your home page, product page, or Facebook page.
An opt-in button that leads to a popup or overlay to fill in contact information.
A free informational item given to prospects in hope of obtaining contact info and drawing them towards a sale.
An opt-in page for filling out contact information to receive a given item or piece of information.
A Facebook action that indicates that you like, enjoy, or agree with content hosted on the site (such as a post, picture, or page).
A term for a LinkedIn user with a very large number of connections and who accepts most friend requests.
A blog post that aims to present rolling contextual coverage of an event or situation as it occurs.
To show as a live video or audio feed online.
A social media abbreviation meaning “laughing my ass off.”
A social media abbreviation meaning “laugh out loud.”
A popular meme based on images of cats with humorous captions in lolspeak.
An abbreviated form of communication popular in text messaging and online forums.
A visitor, reader, or user who is present and paying attention to the conversation without participating or engaging in any way.
A social media tradition in which men post a picture of or announce their “man crush” on Monday.
A site composed of feeds and streams from other sites; an aggregation site.
On Foursquare, the person who most frequently visits a particular establishment or venue—typically a very influential and well-connected person in the community surrounding this place.
A false identity injected into a discussion or forum with the sole purpose of swaying consensus. It is similar to a sock puppet but not automated.
A social network for creating real-life meetings of people with similar interests.
A viral, cultural catchphrase, amusing idea, or witticism that is easily modified to communicate a new perspective. Typically, a meme manifests as a photo with a standardized caption, such as Confession Bear, Good Guy Greg, Scumbag Steve, and Courage Wolf. Quickmeme.com is the most popular site that enables quick meme creation and sharing.
Literally “data about data.” If data is raw information, metadata is the description and organization of that information. For instance, the audio recording of a phone call is data, but a list of incoming phone call times and numbers is metadata.
Blogging in a highly limited fashion. Twitter is the most popular microblogging site; it limits each post to 140 characters.
Anything related to smartphones and tablets.
Mobile blogging. This is how you publish to a blog or website using your mobile phone.
Curation of user-supplied content. Typically this is in a forum setting where a moderator ensures civil, on-topic communication among participants.
A moderation queue is a series of unpublished comments or reviews on a website that require action on the part of the moderator.
An algorithmically derived score created by Moz that reflects the importance (through popularity) of incoming links to one’s site. Approximates Google’s PageRank score.
A newsfeed is a tool to format updates that are made to a website or blog to make it easy for users to see the updates.
An alert received when a party you follow has an update on a social media platform.
An offer on a website refers to a task that’s needed for the site and is either rejected or accepted.
A social media abbreviation meaning “oh my god.”
OpenGraph is a platform on Facebook that gives you APIs and tools provided to third-party developers, enabling them to create applications that are hosted outside of Facebook but operate inside a Facebook session.
Opt-in refers to joining an email mailing list. Platforms and programs that use opt-in tools require the subscriber to click on a link to confirm she wants to be a part of the mailing list. A double opt-in requires a sign-up and then a confirmation of sign-up.
Opt-out refers to removing yourself from an email mailing list. Subscribers can do that at any time through a link that takes them to a website where they can change the settings and stop emails from coming from that organization.
Online reputation management, a way to monitor and take action to control the reputation of something or someone on the Internet.
What you cite or post on the Internet. Most websites have multiple pages or links.
An algorithmically derived score created by Moz that estimates a web page’s importance to search engines.
An advertisement that displays in the News Feed of a targeted audience demographic.
An algorithmically derived importance score calculated by Google and assigned to every web page on the Internet. It is the foundation of Google’s ranking algorithm.
A music website that creates personalized online radio content based upon a selected artist or song.
The URL on a website. It points to a specific blog post or web page.
A way of sharing and publishing photos in a blog format. The main difference between a blog and a photoblog is that blogs generally focus on text, while photoblogs emphasize photos.
An organization folder for your pinned images and videos.
Pins are the images or videos you put on boards created in Pinterest. You pin an image so it stays on your board and creates a link.
Pinterest is a website that allows profile owners to share photos and videos collected via the Internet or personally.
A prospecting and workflow platform that helps the user find and initiate relationships for marketing, PR, and link building through targeted, automated outreach.
Personal message. (See DM.)
A digital file that’s created when a radio show or other audio is recorded and provided on the Internet for others to listen to.
A tool on Facebook that enables you to say hi, what’s up, or otherwise draw another person’s attention to your presence on Facebook.
Direct participation with a social media post. This could be through likes, shares, comments, retweets, clicks, or replies.
On a blog or social media site, a post is the way you share the information you want others to read.
A tool created by Facebook that works within the Google Chrome browser to manage multiple Facebook ad campaigns at once. It is tailored to bigger advertisers.
An algorithmically derived authority and trust score created by LinkResearchTools and comprised of over six third-party authority and trust metrics.
Stands for “pay per click.” A type of online advertising where the advertiser pays for each click received.
A privacy policy on a website protects the owner regarding the content she posts. It also discloses certain things on the site, such as posts added with the intent of making money.
What you create when you make an account on sites like Facebook, Twitter, or Pinterest. It shows your name and any information you want to share or is required by the site.
Your avatar, or a picture that is symbolic of your social media profile, used to distinguish it from others.
The final stage of your sales funnel. These are for only the most interested prospects, as what is featured as a profit maximizer is usually a very large amount of money, and thus a more difficult sell.
Advertising in Facebook to get more likes to your page.
Refers to paying for an increased likelihood that a larger audience will see your message or post. Promoted posts are done from the Ads Manager or Power Editor.
An advertisement tweet that is visible on the Twitter feeds of a targeted audience demographic.
An intermediary for requests between internal hosts and untrusted or external hosts. Web proxies are used by Internet surfers wishing to anonymize their Internet surfing.
Delivers notifications from servers of third parties to phones.
The number of people who see your post.
A social bookmarking site. Catorgized by means of subreddits, or subpages that users may search for.
A remix can refer to a blog or article that’s been rewritten. It can be totally different or just a different angle or belief.
To post on social media something that you have already found on social media.
When you post something someone said on Twitter to your profile, telling your readers it came from that person and not you.
Really Simple Syndication, an XML format used to push website or blog articles to remote readers. It helps ensure that subscribers always have the most current content.
An RSS reader enables you to see updates from the websites you include in your account. You’ll only see when they’re updated, and you’ll be able to easily see the specific change.
A chart that visualizes the steps of initial contact to opt-in, to purchase, to upsell.
A recording of actions taken on your computer screen usually with audio voice-over. It’s a video that’s easily viewable on a computer.
A tool that enables users to post documents in many different formats and embed them on a website page using an iPaper format.
A virtual online world in which users use avatars to interact with others.
A picture one takes of oneself and then posts on social media.
A social media tradition in which people post selfies on Sunday.
The way you view something or your opinion on an event or situation. This is visible in blog posts, articles, and website content.
Search engine optimization, techniques and strategies for improving a URL’s position in search engine results.
To repost on Facebook with a link to the original post.
A video chat service that is downloaded to the computer.
SlideShare is similar to YouTube, but it’s for slide decks rather than video. SlideShare allows you to upload PowerPoint, PDF, Keynote, and OpenOffice files privately or publicly and then, with the help of slide decks, they can be viewed on websites or handheld devices.
A social media abbreviation meaning “shaking my head.”
An app that enables users to take temporary photos or record temporary videos, add text, and add drawings, and then send them to recipients included in a controlled list.
A way to keep websites you’re interested in organized in one place. It enables you to see what others have bookmarked as well, which helps you discover sites you may not find otherwise.
A way to interact with others. You use websites such as Facebook and Twitter to communicate with others, learn about businesses or topics of interest to you, and share your business or knowledge.
An observation of content in social media sites like Facebook and Twitter, blogs, and discussion forums. It allows you to see overviews of the topics or opinions on these sites.
The use of several social media sites to raise the awareness of a product, event, or business. These social media sites include tools like RSS feeds and social bookmarking and sites like Twitter, YouTube, and Facebook.
A group of people who are connected in some way. Usually the connection has to do with a business or purchase that was made, but it can also be through friends or family members.
The ability to submit and vote on stories submitted by others. News stories are not hosted on social news sites; they contain only links out to other sites, votes, and comments from readers.
A false automated identity found online and used to deceive others.
Commercially oriented email or other content sent without the request or knowledge of the recipients. Sometimes refers to repetitive notification messages or other unwanted content, even if it is not of a commercial nature.
Short for “spam blog,” this is a blog that’s for spam only—that is, where the author promotes affiliate website links only to make money.
A blog post wherein the blog owner is paid for making it.
A landing page where the primary goal is to get the user to opt-in to an email list.
Usually referring to Facebook or blogs, it is an update of a situation posted to social media.
A series of snapchats that are chosen to be available to be rewatched as many times as desired within a 24 hours of being posted.
The action of browsing through suggested sites on StumbleUpon.
A social bookmarking site where users recommend other sites to visitors.
To opt in to receive information or periodic updates from a chosen party.
A nonhierarchical keyword related to posted content, often on a blog.
Associate a Facebook user to a piece of content such as an image or a status update.
A section of a website that contains keywords from the site. These are generally found on blogs, on the sidebar.
A search engine specifically for blogs.
The list of things that one must agree to and follow in order to use the site, purchase the product, or use the service.
Usually found in a forum or on Twitter, a thread contains an entire conversation between two or more people.
A social media tradition in which people post an old photo of themselves on Thursday.
On Facebook, a Timeline puts all of the posts in order based on the time. You can also add specific events to the Timeline such as a wedding, the birth of a child, or a job change.
A social media abbreviation meaning “too long; didn’t read.”
Used on Twitter, trending topics show the keywords or hashtags that were popular and used most at any given time.
A low-cost item offered to prospects in the hope that it will lead into their buying a more expensive product from you.
A person who publishes posts and starts conversations with the intent to cause disruption or to start an argument.
An algorithmically derived score created by Majestic SEO that estimates a web page’s trustworthiness to search engines.
Similar to PageRank, but instead of starting with a random seed set of sites and calculating outward from there, the calculation starts with a trusted seed set (e.g.. Harvard, Cambridge, and Oxford University websites).
A tool used to post text, images, videos, links, audio, and more to your tumblelog. This platform is similar to a blog.
The formal name for a post made on Twitter.
Twitter is a way for anyone to tell a story or share information in 140 characters or fewer.
The term used to describe those users who have and use Twitter accounts.
A social media abbreviation meaning “thank you.”
To opt out of receiving updates from a given party on social media.
Removing a friend from your Facebook friends list.
To opt out of receiving news from a given party.
Enables you to turn a long URL into a shorter one. This is especially valuable on Twitter since you’re limited to 140 characters per post.
An online livestreaming video hosting service that allows viewers to feed or watch live video.
The number of impressions on an ad, or number of times that users watched a video.
An app owned by Twitter that allows users to create short, looping videos that can be hosted on Twitter.
Using buzz to market your business through social networks. This process enables you to share what you offer virally or virtually.
A video blog, shared through YouTube, websites, RSS feeds, and other platforms, that enables others to watch with ease.
Your Facebook wall is where your posts and friends’ posts are displayed for you and others to read and comment on.
A video broadcast posted and viewable on the Internet for anyone you choose to watch and listen to at any time.
A seminar held online through the Internet.
Refers to following the major online services’ (e.g., Google’s or Facebook’s) suggested guidelines and rules, focusing on the audience’s needs and wants, and not taking unethical, inappropriate, or risky shortcuts.
A software application comprising portable code.
A website created by many contributors. It allows users to add or edit the content.
A social media tradition in which women post a picture of or announce their “woman crush” on a Wednesday.
A marketing and advertising strategy that relies upon word-of-mouth and social media referrals as their main method to obtaining prospective customers
A social media abbreviation meaning “what the f***.”
A video-sharing service owned by Google. YouTube is the number two search engine in the world.