2. Maybe I’m Doing It Right?
1. http://www.aap.org/advocacy/washing/Testimonies-Statements-
Petitions/06-22-07-Media-and-Kids-Testimony.pdf.
2. TV Turnoff Network, www.tvturnoff.org.
3. http://af-za.facebook.com/notes.php?id=33849124322.
4. http://www.scentmarketing.org/doc/11Newsletter.pdf.
5. http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/5884340/
Adverts-work-best-when-appealing-to-all-senses.html.
6. http://www.emarketer.com/Article.aspx?R=1006813.
7. BRAND-DRIVEN Conference Report (2009) at http://www.creativenz.govt.nz/LinkClick.aspx?fileticket=%
2BFCoWyFOZYg%3D&tabid=4895&language=en-NZ.
8. Nielsen Media Research.
9. http://brandchannel.com/features_effect.asp?pf_id=453.
10. http://www.commercialalert.org/issues/culture/ad-creep/whats-that
-smell-in-the-movie-theater-its-an-ad.
11. H. A. Roth (1988), “Psychological relationships between perceived sweetness and color in lemon-and-lime flavored drinks,” Journal of Food Science, 53:1116–1119.
12. C. N. DuBose (1980), “Effects of colorants and flavorants on identification, perceived flavor intensity, and hedonic quality of fruit-flavored beverages and cake,” Journal of Food Science, 45:1393–1399, 1415.
13. Quoted in Ackerman, p. 191.
14. http://www.brandinfection.com/2006/02/07/dogs-love-pedigree/
15. Diane Ackerman (1990), A natural history of the senses, Vintage Books, New York, p. 191.
16. Lyall Watson (2000), Jacobson’s organ: and the remarkable nature of smell, W. W. Norton & Company, New York, p. 7.
17. Ibid. p. 88.
18. Ibid. p. 90.
19. Ibid. p. 136.
20. Boyd Gibbons (1986), “The intimate sense of smell,” National Geographic, September, p. 324.
21. Ashley Montagu (1986), Touching: the human significance of the skin, Harper & Row, New York, 3rd ed., p. 238.
3. A Smash Hit
1. http://www/ftc.gov/os/2007/06/cabebw.pdf.
2. Brand Sense study, 2003.
4. www.quickstart.clari.net/qs_se/webnews/wed/bz/Bpa-heinz.RaYS_DSA.html.
5. http://www.brandonbournonbeerclub.com/milky-russian-
vodka-in-a-breast-shaped-bottle.html.
6. www.press.nokia.com/PR/199810/778408_5.html.
7. Ibid.
9. www.fredericksburg.com/News/FLS/2002
/102002/10032002/747192.
4. And Then There Were Five
1. Discovery Communications Inc., 2000.
2. BRANDchild study carried out by Millward Brown, 2002.
3. Ronald E. Millman (1985), “The influence of background music on the behaviour of restaurant patrons,” Journal of Consumer Research, vol. 13.
4. Judy I. Alpert and Mark I. Alpert (1988), “Background music as an influence in consumer mood and advertising responses,” in Thomas K. Scrull (ed.), Advances in Consumer Research, 16, pp. 485–91.
5. Kevin Ferguson, “Coin-free slot jackpots? Unclinkable!” at http://www.reviewjournal.com/lvrj_home/2000/Aug-28
-Mon-2000/business/14239785.html.
6. http://news.moneycentral.msn.com/ticker/article.aspx?symbol=US:HOT&feed
=BW&date=20090924&id=10421787.
7. http://www.walletpop.com/blog/2009/07/27/nissan-knows-youre-
sleepy-sends-a-scent-to-keep-you-alert/.
8. Richard E. Peck (2001), “Bill Gates bite of the Big Apple,” at www.ltn-archive.hotresponse.com/december01/.
9. Diane M. Szaflarski, “How we see: The first steps of human vision” at www.accessexcellence.org/AE/AEC/CC/vision_background.html.
10. Sarah Ellison and Erin White (2000), “Sensory marketeers say the way to reach shoppers is by the nose,” Financial Express, 27 November.
11. www.hersheypa.com/index.html.
12. Ken Leach, Perfume Presentation: 100 Years of Artistry, quoted on www.wpbs.com.
13. Warren and Warrenburg (1993), “Effects of Smell on Emotions,” Journal of Experimental Psychology, 113 (4): 394–409.
14. Amanda Gardner (2003), “Odors Conjure Up Awful 9/11 Memories,” at www.healthfinder.gov/news/newsstory.asp?docID=513682.
15. http://www.luxematic.com/?p=1081.
16. http://eab.sagepub.com/egi/content/abstract/41/2/258.
17. http://www.neurosciencemarketing.com/blog/articles/
sensory-branding-at-le-meridien.htm.
18. http://www.scentmarketing.org/doc/8newsletter.pdf.
19. http://online.wsj.com/article/SB1242777733367437141.html.
20. Christopher Koch and Eric C. Koch (2003), “Preconceptions of taste based on color,” Journal of Psychology, May, pp. 233–42.
21. Trygg Engen, “Benefits of fragrances,” Olfactory Research Funds, New York, p. 5.
22. J. Stephan Jellinek (2003), “The underestimated power of implicit fragrance research,” and Pieter Aarts, “Fragrances with real impact,” papers presented at Fragrance Research Conference, Lausanne, 16–18 March.
23. www.theecologist.org/archive_article.html?article=342&category=33.
6. Moving Mountains
1. http://www.marketresearch.com/product/display.asp?productid
=1692979&SID=36686314-456007258-419551152&kw=Religious.
2. http://www.perceptnet.com/cient04_08_ang.htm.
3. http://www.publishers.org/main/IndustryStats/documents/S12007Final.pdf.
4. http://www.isn.ne.jp/~suzutayu/Kitty/KittyPray-e.html.
5. Matthew W. Ragas and Bolivar J. Bueno (2002), The power of cult branding: How 9 magnetic brands turned customers into loyal followers (and yours can too!), Prima Venture, New York, p. 28.
6. Sean Dodson (2002), “The world within,” Sydney Morning Herald, Icon, May 23.
7. The Future
1. Alfred Hermida (2003), “Mobiles get a sense of touch,” at www.news.bbc.co.uk/1/hi/technology/2677813.stm, January 21.
3. Immersion Corporation, “Feel the game with TouchWare gaming,” at www.immersion.com/gaming.