PREFACE
Imagine it is 1923. The horrors of World War I, in which 37 million men and women were killed or wounded, are still fresh in your mind. So are the horrors of the great flu pandemic of 1918-1919, which killed more than 50 million people worldwide. So are the great economic and psychological setbacks of two terrible postwar recessions in 1919 and 1921.
The cumulative gloom produced by the ravages of man and nature is hard to shake. Business in most industries is perking up a bit finally, but the stock market is reflecting a sour mood. Despite some dramatic ups and downs, prices are still pretty much where they were eight years ago.
Yet in this fallow ground of despair and fear, seeds of hope are being planted—and the dreams of ambitious, hardworking Americans are beginning to stir.
Families are starting to pour into cities from the countryside in the largest urban migration that the country has ever witnessed, and they all need new homes, water systems, transportation, offices, factories, and entertainment. Banks are beginning to feel more confident, and are doling out loans to industrialists with good ideas for cars, railroads, consumer goods, and resorts. Mass-market advertising is emerging for the first time to hawk goods over the radio, which has just begun to broadcast jazz music and baseball games after low-cost vacuum tubes have made home receivers affordable. The first talking motion pictures are emerging, a dazzling innovation that has begun to transmit American values worldwide for the first time.
Amid this growing sense of comfort and confidence, the stock market has finally begun to arch higher, and popular weekly publications are soon filled with stories of average people leveraging their wages to make a killing in stocks. Newspapers are covering Wall Street with élan, offering detailed reports on commodities and equities and the people and forces behind their mysterious movements.
Little did anyone know at the time, though in hindsight hints were abundant, that the market was about to surge 400 percent in the greatest single six-year span in its history. And so the time was ripe for the emergence of heroes to enthrall investors’ imaginations and spark latent animal spirits.
Witnessing this swelling sentiment for speculation was a veteran magazine writer and novelist named Edwin Lefevre. Born in Panama to American parents, and already well traveled in Asia and South America by his twenties, Lefevre was attracted to the New York financial markets as an observer, and after finding regular work as a journalist he parlayed his keen analytical skills and buoyant personality to become one of the era’s savviest chroniclers—writing and editing dozens of articles on Wall Street personalities and strategies. He stood apart from the boosterism of colleagues by primarily focusing on the gray underside of the change in stock prices, preferring to uncover tales of scammers, swindlers, and tricksters who preyed on the public’s gullibility to fatten their own ledgers. He was no moralizing prude, however, and counted giants of speculation like James Keene among his friends.
By the early 1920s, at about 50 years old, Lefevre recognized that even the smartest journalism failed to get at the very essence of the truths he had uncovered about Wall Street, so he decided to shift gears and try his hand at transcending the bounds of quotes and facts by writing a new type of fiction. Casting about for a central character on which to hang his story, he had a great number of candidates to choose from, as he was well regarded by many of the era’s top players. Most were relentless self-promoters well known to the public, so it was a little odd that he ultimately chose the notoriously reticent Jesse Lauriston Livermore as his foil. Perhaps it was the challenge.
Livermore had been raised on a rocky farm in Massachusetts and had risen through hard work, ambition, necessity, persistence, guts, and a sharp mind for numbers to become one of the greatest traders of stocks and commodities of the first two decades of the twentieth century. He had made and lost more fortunes by the age of 25 than most people will see in a lifetime, and though he rarely spoke to the press about his exploits and eschewed the companionship of partners—preferring to play what he called a “lone hand”—he possessed an unusual level of self-knowledge and could express his tradecraft and mental state in colorful, perceptive ways that eluded most professionals.
The two met for an initial series of interviews to size each other up. Lefevre was impressed by Livermore’s cool intelligence, while Livermore appreciated Lefevre’s willingness to tell uncomfortable truths. Both were frustrated at how the public blamed their misfortunes on the market and the big operators of the day when, in fact, they had only their ignorance and overconfidence to blame.
The author apparently viewed the trader’s little-known rags-to-riches story as an ideal vessel into which he could mix his own views about all that was deceitful, wretched, and corrupt, yet also energizing and transcendent, about Wall Street. Although Livermore was reclusive and shy, he proved more than willing to share his life’s story with someone of such rich creative talent. The tale that emerged—Reminiscences of a Stock Operator—was without doubt far greater than either could have told alone. In fact, Livermore later wrote his own book about trading, and Lefevre wrote another book centered on a single trader, and neither of those efforts came close to the glory that they had found when teaming together.
First published as a series of illustrated articles appearing in the Saturday Evening Post throughout 1922, the work in your hands became a classic for its pitch-perfect dialogue, insightful epigrams, daring raids, and heart-breaking failures. Told in the first person, as if it were the memoirs of protagonist Larry Livingston, it is a historical novel centered on the life of Livermore, yet it defies many of the conventions of the genre, as it lacks much of a story arc, the emotional development of other characters, a climax, a denouement, or, for that matter, much of a conclusion.
What the book lacks in typical plot points it makes up in psychological depth as Lefevre uses the Livingston character to probe the collective mind-set of all the traders he has witnessed and interviewed over the years.
Although most readers assume all of the thoughts articulated are those of Livermore as channeled by the author, the truth is that many of the locutions and beliefs can be found in other journalism and conventional novels penned by Lefevre. Indeed, most of the last five chapters owe much to a separate series of articles that Lefevre wrote on his favorite subject, stock manipulation, though of course they are cleverly altered to appear as if they were an integral part of the Livermore saga.
Moreover, the book may start with the protagonist’s innocent attempts to make money as a gambler in bucket shops and as an increasingly cagey trader in equity and commodity markets, but the last half centers on his efforts as a stock “operator”—a term of art for a market pro hired by investment pools to manipulate a moribund stock for the benefit of insiders. It is not quite right to call this fraud, because it was mostly legal at the time, but Lefevre lets us know that the fine art of ripping off the public was not exactly admirable.
Most readers of Reminiscences of a Stock Operator today do not realize that while the Livingston name is fiction, about 90 percent of the other proper names of people and places in the book are real. The fact that the book can be appreciated without knowing anything about its historical context and its cast of characters is a testament to the strength of the central narrative.
After several rereadings of the book of my own, I began to be more curious about both the real historical backdrop as well as the people whose identities are essentially name-dropped. People like J. P. Morgan, Jay Gould, William Jennings Bryan, and Bernard Baruch were at least superficially known to me, but James Keene, John “Bet-a-Million” Gates, Dickson Watts, Jacob Little, Daniel Drew, and William Travers might as well have been made up. Likewise, events like the “cross of gold” speech by Bryan at the 1896 Democratic convention, which figures prominently in the early chapters, was a distant memory from a college U.S. history class, but its meaning to investors in the early part of the twentieth century completely escaped me.
The more I dug into the fascinating stories of the men and events that serve as props for Lefevre’s narrative, the more I realized how much of the book’s deeper meaning was lost on modern readers. I began to feel like an art restorer who, in delicately cleaning a master’s painting, discovered much more vibrant colors than modern viewers had ever seen, along with hidden characters covered by decades of dust. Gates, Drew, Gould, Little, Travers, and other minor characters mentioned in Reminiscences led amazing lives that were well known to Lefevre’s contemporary readers in the 1920s but have largely been lost to the sands of time.
The author also regularly but obliquely refers to events that evoked an emotional response to readers in the 1920s but have zero resonance for modern readers. Prime examples are descriptions of trading during milestones on the road toward U.S. involvement in World War I, including early submarine warfare battles; the economic impact of bruising fights between Bryan and William McKinley over the gold standard; the explosive onset of the Spanish-American War; and the near depression that followed the end of World War I.
In this new edition of Reminiscences, I have tried to breathe new life into these people and events through annotations that will help current readers understand the book in an entirely new way. Whether you hop-scotch through the annotations to learn about historical figures one by one or reread the book from start to finish, using the annotations as a guide to strengthen your understanding of the original text, you will discover that Lefevre was a truly masterful interpreter of a most remarkable period in U.S. financial history.
This is not to diminish the profound insights that are lying right on the surface of the book, like gold nuggets lying in plain sight on a riverbed. Through the voice of the Livingston character, Lefevre reaches out through time to remind us, with the panache of an artful storyteller rather than with the scolding finger of a professor, that there never is anything new on Wall Street, because speculation is as old as the hills; that in a bull market you must trade with the bulls, while in a bear market you must trade with the bears; that anticipation and fast reaction are the trader’s key assets; that you should never argue with the tape; that you do not know until you bet; that the game teaches you the game; and much more. But the bottom line is that there is much more to Reminiscences than a list of do’s and don’ts for traders, and updating the book’s breathtaking sweep is what I hoped to accomplish with these annotations.
The book is often mentioned by famed traders today as their bible, or the work that inspired them to go into the investment business, so it is worth noting that the sentiment would most likely dismay Lefevre, or at least amuse him. This is because it certainly appears that he meant Reminiscences to be a cautionary tale more than an instruction manual. The character Livingston laments numerous times that no man can consistently beat the stock market and that human nature condemns virtually everyone to being a sucker. And yet he recognizes that they must keep trying.
Livermore himself ultimately fell victim to the game, as he was never able to adapt his methods to restrictions put in place by the Securities and Exchange Commission in the 1930s. The trader made a fortune by being short stocks in the panic of 1907 and in the 1929 crash—at his peak owning mansions, a fleet of limousines, and a massive yacht—but he was plagued with depression and repeatedly discovered ways to blunt his brilliance with bad plays. After a long series of setbacks that sapped his pride and confidence, he took his own life in November 1940 with a .32-caliber handgun at age 63 in the cloakroom of the Sherry-Netherland Hotel in New York, leaving a rambling suicide note that read, in part, “Things have been bad with me. I am tired of fighting. Can’t carry on any longer. This is the only way out.”
Knowing that Livermore’s life slipped into darkness 20 years after the publication of Reminiscences should nevertheless not detract from the value Lefevre gleaned from his genius in its prime. The book has lasted because its wisdom is timeless.
Before moving on, I would like to acknowledge the work done by my researcher, Anthony Mirhaydari. He spent many hours prowling university libraries to uncover biographies and histories of the era that had not been checked out for decades. He also discovered that Google had digitized many out-of-circulation books dating from the 1850s to the 1930s, and harnessed them for our benefit. This edition would have been a lot less rich, and taken a lot longer to come to fruition, without his steadfast passion for uncovering and unraveling clues about the people, places, and events of the era. His notes and observations were invaluable to me in compiling these annotations.
Anthony and I were both amazed at the quality and depth of financial news reporting in newspapers and magazines of the late 1800s and early 1900s, particularly in the New York Times and Time, as well as the elegant prose found in several autobiographies. One of our favorites was Fifty Years in Wall Street, by Henry Clews, a titan of nineteenth-century finance who loved to dish on the men and women with whom he dealt in public and private service starting in 1857.
I would also like to thank several traders who helped me understand the era better. You will find my interview with Paul Tudor Jones about Reminiscences in the back of the book. Others who provided hours of guidance were Larry Williams, Tom Demark, John Burbank, Edward Dunne, and Terry Bedford. Thanks to my patient editors Meg Freeborn, Kevin Holm, and Chris Oster. And of course I could not have completed this effort without the tremendous support of my wife and children, Ellen, Joe, and Janie.
And finally, for busy readers who would like to view a stripped-down version of the book without the frame of the narrative, I have compiled a “Selected Quotes” section that could serve by itself as one of the pamphlets of epigrams that were popular among boys like young Jesse Livermore in the late 1800s. Plus for reference, in the Appendix is a chart of the Dow Jones Industrial Average from 1896 to 1930.
So follow me now into a time of limitless prosperity, the Roaring ’20s. A time when the Dow Jones Industrial Average was about to soar from 90 in 1923 to a high of 381 in 1929. A time when a great journalist combined forces with a great trader to explain to the masses how to make a fortune in the great game and, above all, not be a sucker.
—Jon D. Markman