Since more people are right-handed, a store layout that guides you to start on the right side of the store and work your way around, counterclockwise, encourages you to spend more. You’re pushing the cart with your left hand and grabbing items with your right. Customers who follow along spend $2 more per trip to the grocery store, according to researchers.
Go against the grain the next time you go grocery shopping and navigate the store clockwise instead of counterclockwise. It won’t be any harder to steer the cart, but you may feel less temptation to pick up extra items while you check off your list.