In Times Square lights flashed, horns honked, people swarmed everywhere.

Gigantic letters blinked a spastic barrage of color and light, screaming Canon, Samsung, Coca-Cola, Suntory, Boss McDonald’s Toshiba Cinnabon Hilton Applebee’s Sony Starbucks Toshiba AMC Theatres Carvel Kodak Car of the Year Hershey’s No Turns Loews Olympus Grease Foot Locker TDK Mountain Dew The Lion King Panasonic One Way JVC Sbarro TKTS Swatch Stomp Rock Band Bank of America Subway Geico Yahoo! Target Aquos Chase Maxell Levi’s Pepsi LG Toys “R” Us Eyewitness News ABC MTV AT&T and more more more.