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Published by Portfolio / Penguin, a member of Penguin Group (USA) LLC, 2014
Copyright © 2014 by Nir Eyal
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Hooked was previously published by the author.
LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA
Eyal, Nir.
Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.
pages cm
Includes bibliographical references.
eBook ISBN 978-0-698-19066-5
1. New products. 2. Consumer behavior. 3. Consumers’ preferences. I. Title.
HF5415.153.E93 2014
658.5'75—dc23
2014022222