INDEX
2.3 per cent rule
30-Day Business Turnaround Program
3D Marketing System
3X Customer Formula
99designs
advertising, creating
agents of change
agents of influence
— archetypes for becoming
— definition of
— lifestyle design and
— mindset strategies for
— personal brands and
anchoring
Annah Stretton
answering services
Anthony, Marc
Apple Computers
Arena
ascension marketing model
AuthorHouse
automated economics
average visitor value
Bandler, Richard
branding, importance of
Byrne, Rhonda
change, agents of
Cher
communication, importance of simplicity in
competitions, promotion using
confidence
consulting work
content see also products
— algorithms for creating
— marketing
— naming
— packaging
— planning
— production schedules for
content (cont'd)
— steps to creating
— tailoring
— types of
conversion rates
— bad branding, effect on
— industry average
— launches creating high
— publicity and
— tracking
credibility
— publicity and
criticism
— choosing whether to respond to
— dealing with
— rejection
— self-confidence and
crowdsourcing
customer service
Cyrus, Miley
Degeneres, Ellen
difficult times see also criticism
digital sales
diversifying, importance of
education, continuing
EKP Solution
emotions
— choosing
— controlling using NLP
— managing when dealing with conflict
— using in publicity
endorsement deals
engagement ruler
engagement, getting audience
enlightened launch framework
Evergreen Marketing System
Evernote
expert, becoming an
expert business
expertise
— finding your area of
— monetising
— ad campaign
— dealing with criticism on
— tools for conversion tracking
failure
fan base, building your
fears see also emotions
— dealing with
— using as fuel
Forleo, Marie
Frankel, Bethenny
free products see also ascension
— importance of
Gmail
Godin, Seth
Google AdWords campaign
Google Docs
Google Drive
Gosling, Ryan
GQ
Grinder, John
Harvey, Leon and Patrick
Harwin, Dr Rebecca
hiring virtual assistants
Holiday, Ryan
Hootsuite
hub technique
Hurricane Sandy
image
impostor syndrome
influence
— agents of
information overload
Infusionsoft
Instant Publicity Marketing System
keywords, identifying
Kickstarter
knowledge
— finding your area of
— monetising
Korolak, Rhondalynn
Lady Gaga
launching products
leveraging
life direction
lifestyle design
Manscape
market, finding your
marketing see also 3D Marketing System
— ascension marketing model
— automated campaigns
— content
— Evergreen Marketing System
— identifying your message
— Instant Publicity Marketing System
— launching products
— multiple campaigns for products
— options for
— products through content
— simplifying your
— testing your
— through social media
— using competitions
— without a database
Martin, Joanna
matrix strategy of content creation
maximising resources
maximising time
meetings
message, sharing your
— defining your
mindset strategies
monetising
— 2.3 per cent rule
— 3X Customer Formula
— 3D Marketing system and
— ascension marketing model and
— average visitor value
— expertise
— Instant Publicity Marketing System
— knowledge
— metrics for
— social media
— testing profitability of products
— the new economy
money, making see also monetising
Moss, Andrea
naming products and content
National Publicity Summit
neurolinguistic programming
new economy, monetising
newspapers, getting in
On the Shoulders of Giants
Outbrain
outlook, unique see also stories
outsourcing see also automated economics
paid speaking engagements
Pareto Principle
passion
perfectionism
personal brands
planning vs completion
polarising, power of
press releases
production schedule, creating
products see also content
— extracts
— launching
— marketing through content
— naming
— packaging
— planning
— production schedules for
— tailoring to markets
— testing profitability of
Profile, Publicity & Profits Planner see 3D Marketing System
profit categories, four major
profitability, testing products for
public speaking, getting opportunities for
publicity see also Instant Publicity Marketing System
— effect on conversion rates of
— effect on credibility of
— effect on fees of
— image in
— importance of good branding to
— in the 3D Marketing system
— keys to success in
— necessity of
— pitching to media
— stereotyping yourself for
qualifications, determining necessity of
radio, getting on
rejection
repetition, avoiding
resources, maximising
Robbins, Anthony
Roosevelt, Theodore
schedules
— for building your business
— for social media
— production
self-belief
sequence, winning
shaping the world
simplicity
— in image
— in marketing messages
— power of
skills needed for fulfilling career
Skinnygirl
Skype
Sleeping Your Way to The Top in Business
slogans, creating
social media
— authenticity in
— building your network
— dealing with getting attacked on
— engagement ruler
— hub technique in
— mistakes in
— schedules for posting on
status, importance of
stereotyping yourself
stories see also outlook
— sharing
— value of
strengths, finding your
Sukkie
talents, finding your
The Icarus Deception
The Real Housewives of Melbourne
The Real Housewives of New York City
The Secret
The View
time, maximising
timeline for fleeing
traffic
training
— creating resources for
— virtual assistants
Trust Me, I'm Lying: Confessions from a Media Manipulator
Tumblr
TV, getting on
Twain, Mark
Video Music Awards
virtual assistants
vision
Walsch, Neil Donald
West, Mae
Wiley
Wills, Cheryl
Winfrey, Oprah
winning sequence
worries
writer's block