PRAISE FOR PERENNIAL SELLER

“I said this about Ryan Holiday’s last book, but I’ll say this now about this book. This is his best book. This will be a perennial seller. Everything in here is so true and it is a guide to creativity in the real world.”

—James Altucher, bestselling author of Choose Yourself

“As a showrunner or any kind of artist, you have to know when to stick to your guns and trust your gut, when and whom to ask for help, and how to define and lean into your brand. This book gets to the core of each of those elements in an attempt to help creatives be successful for a long time.”

—David Zuckerman, television writer and cocreator of Family Guy, American Dad, and Wilfred

“My first book took five years for it to become a bestseller. It sells more now than it did ten years ago. You won’t find a better guide to create something that lasts than Perennial Seller! Ryan Holiday is one of the great marketing minds of our time!”

—Jon Gordon, bestselling author of The Energy Bus

“In an era of disposable hot takes, Ryan’s writing blends thoughtful and thorough contrarianism with delicious anecdotes to back it up. Perennial Seller continues that tradition.”

—Ricky Van Veen, cofounder CollegeHumor and Vimeo, head of global creative strategy at Facebook

“Ideas are a dime a dozen, but those who put them into practice are priceless. [In Perennial Seller], Ryan shows you how to become one of “those” through his simple and cutthroat strategy for what it takes to be a successful creative in the modern world. This book couldn’t be more timely!”

—Jake Udell, founder of TH3RD BRAIN; manager of Grace VanderWaal, Gallant, ZHU, and Krewella

“Every artist aspires to create timeless, lasting work and this book is a study on what it takes to do just that. Ryan Holiday has written a brilliant, inspiring guide to ignoring the trends of the day to focus on what matters and what will lead to real impact. If you want to write, produce, or build something amazing, read this book.”

—James Frey, bestselling author of A Million Little Pieces and Bright Shiny Morning

“Fashion, like most industries, is all about what’s popular right now, yet at the same time the best designers and creators aspire to make and sell things that will last more than just a single season. Holiday’s new book is the ultimate road map to making your work and your message stick.”

—Aya Kanai, chief fashion director for Cosmopolitan, Seventeen, Redbook, and Woman’s Day

“Ryan Holiday is more than a marketing genius—he is an extraordinary thinker whose instincts deliver him deep into the human condition. I’ve been lucky to work with Ryan, and his goal is unwavering—to help creators make work that lasts. Perennial Seller is the perfect distillation of his ideas, and that rarest of gifts—a road map to success and an insight into life.”

—Robert Kurson, New York Times bestselling author of Shadow Divers

“Autodidact extraordinaire Ryan Holiday strips away the ridiculous obsession with contemporary bestsellerdom and gets to the heart and soul of individual genius, creating timeless classics that change people’s lives year after year after year. For those of us who wish to summon the courage and forgo instant validation in favor of deep and original creation, this book offers not just the Why, but the How. A must-read for creators of all persuasions.”

—Shawn Coyne, cofounder of Black Irish Books, author of The Story Grid: What Good Editors Know

“At this moment, it’s easy to think of music as no more than ephemeral content. For this reason, it’s more important than ever to make work that stands the test of time. This book is a complete and current handbook for writing classics. Perennial Seller clears a path through the noise. If you are interested in creating work that stands the test of time, then Perennial Seller is a must-read.”

—Justin Boreta, The Glitch Mob

“In a shortsighted culture obsessed with virality, it’s refreshing to read a book concerned with vitality. How do we make and release creative works that have a better chance of taking on a life of their own when they’re out in the world? Once again, Ryan Holiday proves to be a writer worth stealing from.”

—Austin Kleon, New York Times bestselling author of Steal Like an Artist